Marketing, Media & Adtech

In this episode of The ADOTAT Show, Pesach Lattin sits down with Jamie Branson, CEO of View TV, to dive into the challenges and opportunities in the streaming landscape. Jamie is leading the charge to transform how content is monetized, tackling inefficiencies and broken models that have long plagued the industry.🚀 What You’ll Learn:Why the current FAST Channel ecosystem struggles to deliver valueThe hidden truths about streaming’s "Wild West" and its impact on content creatorsHow View TV is building a sustainable ecosystem that benefits broadcasters, advertisers, and audiences alikeJamie’s candid thoughts on AI, VR, and whether NFTs deserve the hype—or the trash binExpect a mix of razor-sharp insights, bold predictions, and a few laughs along the way.🔗 Shoutout to Our Sponsors:A big thank you to Troutman Amin and Origin for their support in making this episode possible.📌 Don’t Forget to:👍 Like this video💬 Share your thoughts in the comments🔔 Subscribe for more behind-the-scenes looks at advertising, media, and tech innovationStay bold, stay curious, and know more than you did yesterday.#Streaming #CTV #ViewTV #FASTChannels #ContentMonetization #Advertising

Welcome to another episode of The ADOTAT Show! Today, we’re diving deep into the gritty world of ad tech with none other than Maor Sadra, CEO of Incremental. He’s the guy turning marketing myths on their heads, proving that last-click attribution isn’t just outdated—it’s downright dangerous for your ROI. If you’ve ever wondered why your ad spend feels more like a black hole than an investment, this episode is for you.Maor breaks down:The truth about incrementality and why it’s the smarter way to measure marketing success.How AI is shaping the future of advertising—spoiler alert: it’s not all glitter and gold.The ethical gray areas of digital marketing and why tracking users like a Netflix binge might not be the win you think it is.Why ad spend inefficiency isn’t just a problem—it’s baked into the system.We also get into some fun hypotheticals, including Maor’s thoughts on being stranded on a desert island, running a Super Bowl campaign featuring a dancing goat, and what he’d do if he had a magic wand to fix the ad industry.A massive shoutout to our sponsors:Origin: The Connected TV innovators helping brands turn passive viewers into active customers with seamless, actionable ad solutions. Check them out at originmedia.tv.Troutman Amin: The go-to legal powerhouse for navigating the complex intersections of advertising and technology.

Buckle up for a powerhouse episode of The ADOTAT Show! This week, we sit down with Sam Bloom, Head of Partnerships at PMG, to uncover the secrets behind his marketing magic. From his time as a soccer goalie to his leadership in rethinking fan engagement, Sam’s career is as eclectic as it is inspiring.Here’s what’s on the agenda:🎯 The “higher calling” of marketing—how strategy and heart meet in the boardroom.⚽ Blocking outdated strategies like he’s still on the field.📺 Why Victory+ with the Dallas Stars could be the blueprint for the future of sports marketing.🤯 The quirkiest trends Sam’s seen in advertising (TikTok dances selling life insurance, anyone?).🍹 Tequila, tacos, and the brain food behind the brilliance.But that’s not all—Sam doesn’t hold back on sharing his bold predictions for the industry, laugh-out-loud stories from his career, and why innovation is less about trends and more about cutting through the noise.A special thanks to our incredible sponsors:🚀 Origin—the maestros of CTV innovation, turning campaigns into game-changers.⚖️ Troutman Amin—your go-to for compliance, strategy, and keeping brands on the right track.Without their support, this show wouldn’t happen. So pour yourself a drink (tequila optional), settle in, and get ready for an episode that’s equal parts witty, insightful, and just plain fun.Subscribe now and don’t miss a second of Sam’s brilliance. Stay bold, stay curious, and know more than you did yesterday.

🎙️ Welcome to The ADOTAT Show! 🎙️In this episode, we sit down with Alex Lee, Senior Director of Global Non-Gaming at AppLovin, to uncover the secrets behind mobile advertising’s biggest success stories. From leveraging AI to ensure perfect ad placement to creating brand-safe environments in an unpredictable digital landscape, Alex shares how AppLovin is reshaping the future of ad tech.Whether you’re an advertiser looking to scale your strategy, a brand concerned about safety, or just curious about the latest innovations in mobile and AI, this episode delivers powerful insights, bold ideas, and a few surprises along the way.🔥 Key Takeaways:How AppLovin is revolutionizing mobile advertising with AI and innovation.The importance of brand safety and how to get it right.Why mobile apps are the next frontier for advertisers.Insights into the future of AR, VR, and AI in the ad world.💡 Special Thanks to Our Sponsors:Origin: Pioneering faster, smarter solutions for connected TV (CTV) advertising.Troutman Amin: The legal experts safeguarding your business in today’s complex ad-tech landscape.Incremental: Bringing clarity to ad performance with data-driven measurement solutions.📌 Tune in Now!Get ready to rethink everything you know about mobile ads, because this episode is packed with ideas to help you stay ahead. Let us know your favorite moments! 🚀

Jonathan Moffie doesn’t just think outside the box; he obliterates the box, repurposes it into a Gen AI-powered ad tool, and sells it to small businesses who didn’t even know they needed it. His bold vision for democratizing advertising is reshaping the Connected TV (CTV) space, taking it from a playground for big brands with bigger budgets to a space where your local alpaca farm can command prime-time attention. Moffie, the founder of Streamer.ai, has an irreverent charm that pairs well with his relentless pursuit of innovation. During his recent appearance on The ADOTAT Show, hosted by Pesach Lattin, Moffie laid out his grand plan to empower small businesses to leverage the same tools Fortune 500 companies use—with none of the headaches. "The goal was to build the easiest ads manager for CTV to get millions of SMBs into streaming, just like Meta does for social and Google does for search," Moffie explained.

Zachary Rozga, CEO of Thece, joins The ADOTAT Show for an in-depth conversation about how advertising can go from interruptive noise to an authentic and engaging experience. In this episode, we explore Thece’s groundbreaking approach to gamified campaigns, where brands like Miracle-Gro find creative ways to connect with gamers on platforms like Minecraft and Stardew Valley. Zach shares how Thece is building a future where brands own their narrative in gaming, fostering genuine connections through pop-up communities, challenges, and rewards that resonate with audiences.We dive into Gen Z’s no-nonsense attitude toward marketing, dissect why programmatic advertising often falls flat with younger audiences, and reveal how AI is shaping—and sometimes misguiding—the industry. Zach doesn’t hold back as he discusses the pitfalls of inauthentic advertising and why brands need to double down on creativity and community to stay relevant. Plus, hear his thoughts on what marketers are getting wrong about gamers and why competitive gaming is much bigger than esports.This episode is packed with insights, humor, and a few irreverent digs at the status quo. Special thanks to our sponsors, Origin (originmedia.tv) and Troutman Amin, for making it possible to bring you these candid and thought-provoking conversations. Whether you’re a marketer, a gamer, or just someone who’s tired of bad ads, this episode will leave you thinking about how brands can win in a digital-first world without losing their soul.Hit play and join us as we explore how Zachary Rozga is turning ads into epic adventures!

In the latest episode of The ADOTAT Show, Pesach Lattin sits down with Gareth Holmes, VP of Strategy Media at SeenThis, to tackle the ad industry’s most pressing questions: Are static ads on life support? Can streaming ads really boost performance while saving the planet? And how does Sweden’s reputation for sleek innovation and eco-friendly solutions play into it all?Gareth dives deep into how SeenThis is redefining digital advertising with its adaptive streaming technology—think faster load times, reduced carbon footprints, and massive increases in campaign ROI. He shares eye-popping success stories, like how a single campaign reduced data usage by 3,000 gigabytes and increased click-through rates by over 150%. Along the way, Gareth and Pesach discuss why younger audiences like Gen Z and Millennials are especially drawn to movement, how psychological principles like color perception and storytelling are driving ad effectiveness, and why the industry’s resistance to change is holding it back.But it’s not all serious business. Gareth offers his irreverent take on ad tech chaos, spills on his biggest career blunder (hint: it involves a PPC budget and a pub), and explains why leadership is less about barking orders and more about rolling up your sleeves.Whether you’re a brand marketer, agency strategist, or just fascinated by how ads shape our online experience, this episode is packed with actionable insights, industry buzzwords, and plenty of humor. Tune in to discover how adaptive

This episode of The ADOTAT Show serves up Cristy Garcia, CMO of Impact.com, in all her glory, ready to tackle the myths, missteps, and glow-ups of affiliate marketing. Think affiliate is still just a “discount channel”? Cristy’s here to set the record straight, with insights on influencer collaborations, social commerce, and how TikTok and Instagram are shaking up the entire funnel. And, yes, she's spilling her secret survival squad for a desert island adventure—complete with DIY coconut Wi-Fi.From AI-fueled marketing strategies to the art of balancing hard data with pure creativity, Cristy gets real about the challenges and wins of today’s fast-paced ad tech circus. If you’ve ever wondered how affiliate marketing went from a quiet side hustle to a must-have channel—or if you just want to hear about her ideal bumper sticker for affiliate’s new glow-up—this episode has it all. So grab a coffee, settle in, and get ready for some witty banter, bold insights, and a few jaw-droppers along the way.#TheADOTATShow #AffiliateMarketing #ImpactDotCom #CristyGarcia #TikTokMarketing

On today’s episode of The Adotat Show, we’re unraveling the enigma that is Andy Oakes—a PR guru, media maven, and possibly his own best frenemy. Andy runs both a PR agency and a media outlet. Is he reshaping ad tech, or just living out a plot twist where he’s always debating himself? Join us as Pesach Lattin and Andy dish out truths on empty nests, questionable PR moves, and ad tech's endless hype cycle. Spoiler: it involves Malbec, a worn-out BS detector, and a PR model that's far from '90s nostalgia. And hey, with the trade media's "unique" flavor, who wouldn't be tempted to toss in their own headlines? The conversation kicks off with Andy revealing the woes of an empty nest after his daughter moves out, leaving behind a house filled with mugs and a strangely quiet silence. But it doesn’t stop there; the two take a hard look at the “newest big things” in ad tech and how they’re often just shiny, overhyped rehashes of ideas from the last hype cycle. With a BS detector finely tuned to buzzwords, Andy shares how he separates the substance from the cotton candy promises, keeping his sanity with a little help from deep breaths and a glass (or bottle) of Malbec.From the infamous ups and downs of the PR game to a rundown on the industry’s need for a serious wake-up call, Andy doesn’t hold back. Expect some zingers on how every trade mag has its price tag, why ad tech is forever the “troubled teenager” of industries, and how a lack of real innovation has everyone—yes, including VCs—pumping funds into the same old story. And of course, there’s the age-old question: how many buzzwords does it take before Andy bolts for the pub?This episode dives into the quirks and curveballs of an ad tech veteran who isn’t afraid to call it as he sees it, even if that means taking on the industry he’s built his career in. As Andy says, in a world of endless AI hype and unique propositions that aren't quite unique, sometimes you just have to trust the people rather than the pitch.Stay Bold, Stay Curious, and Know More than You Did Yesterday. #adtechgod #adtech #adtechbros

In this episode of The ADOTAT Show, we’re diving into the mind of Professor Scott Schiller, a guy who’s seen the ad game evolve from “get off the couch to change the channel” to “order a pizza while watching your favorite binge-worthy show.” Scott’s the OG of ad tech and media, and trust me, he’s forgotten more about this industry than most people ever knew. Whether it's shoppable TV or Amazon’s latest sneaky moves to dominate the full-funnel game, Scott’s breaking it down with real talk and zero fluff.We’re getting into the gritty details of video ads today—are they evolving or are we just suckers for adorable puppy clips? Scott’s got opinions on that, plus some spicy takes on why relying too much on tech could be adland’s Achilles' heel. Spoiler alert: data isn’t always the hero we want it to be, and privacy battles are about to shake up the media world more than ever. If you’re thinking technology is going to solve all your ad problems, Scott’s here to bring you back to Earth—gut instinct still reigns supreme in the ad game, folks.And of course, we couldn’t do this without giving a major shoutout to the powerhouse sponsors keeping this show running. Troutman Amin is out there dropping legal expertise like it’s nobody’s business, while Origin (originmedia.tv) is lighting up the Connected TV scene, flipping passive couch potatoes into active buyers with their no-code, lightning-fast solutions. They’re changing the game, and honestly, we’re lucky to have them.So, grab a drink, pull up a chair, and get ready to hear media wisdom from a guy who’s seen it all. Buckle up, because by the end of this, you’ll know more than you did yesterday. Stay bold, stay curious, and let’s do this!

In this episode of The ADOTAT Show, join Pesach Lattin as he sits down with Mark Coleman, the venture capitalist and startup whisperer who's turning fledgling ideas into billion-dollar giants at Tambora Ventures. Picture a mix of Yoda’s wisdom and a Wall Street wolf—Mark shares tales from his time at DoubleClick, where he learned that sales is the true Jedi art of survival. He’s not just about crunching numbers; he’s all about nurturing relationships and mentoring founders through the wild world of startups.Mark dishes out tough love like it’s a free sample at Costco, reminding founders that while a ping-pong table might seem enticing, it won’t pay the bills. With his hands-on approach, he dives into the chaos of Israeli innovation, explains when to pivot (or when to stop chasing your own tail), and even spills the tea on the infamous DoubleClick Mafia.Get ready for a rollercoaster of insights, laughter, and the occasional deep dive into what it really takes to scale a startup. Whether you’re a seasoned entrepreneur or just thinking about launching your first idea, this episode is packed with wisdom—and some classic Brooklyn charm. Tune in, because this isn’t just business talk; it’s a masterclass in making your dreams a reality!

In this must-listen episode of The ADOTAT Show, ad tech heavyweight Raj Chauhan sits down to share why he took a break from the industry—and more importantly, why he’s back now, more excited than ever. Raj talks candidly about how ad tech hit a creative wall a few years ago (remember when header bidding was the only “big innovation”?), but now, we’re witnessing a wave of change that’s pulling him right back in.We dive deep into retail media’s massive potential, the evolving role of curation (spoiler: experts are back in demand!), and the game-changing tools that offer closed-loop attribution for the entire commerce journey. Raj doesn't hold back on his predictions either, especially about the looming end of linear TV—yeah, it’s still out there, but not for long. If you're clinging to it, consider this your friendly wake-up call.Whether you're a seasoned pro or just trying to keep up with the fast-paced world of ad tech, this episode is packed with insights you can’t afford to miss. Tune in to hear Raj’s take on why the industry’s creative renaissance is turning heads, and how retail and commerce media are setting the stage for the next big shift.Grab your headphones, hit play, and get ready to learn why now is the time to jump back into the ad tech game!

Welcome to The ADOTAT Show, where Pesach Lattin takes you beyond the surface of the ad world. Today, he's joined by Mike Follett, CEO of Lumen Research, to talk about the one metric that really matters—attention. Forget viewability, it’s all about whether people are actually paying attention to your ads. Mike’s eye-tracking tech reveals why brands obsessing over impressions are missing the bigger picture.They’ll dive into why short, frequent exposures beat long, drawn-out campaigns, how attention metrics correlate with brand lift, and why real-time optimization might be the next big thing. Oh, and don’t worry, Pesach will toss in a few fun metaphors along the way (bad relationships, anyone?).Special thanks to our sponsors! Origin is redefining CTV advertising with their game-changing Slingshot technology, turning passive viewers into active customers. And Troutman Amin is the legal backbone of the adtech world, keeping everything compliant and cutting through the noise.Tune in, learn something new, and find out why attention is the future of advertising. You won’t want to miss this one!Keywords: Attention Metrics, Eye Tracking, Mike Follett, Lumen Research, Advertising Trends, Connected TV, CTV Ads, Brand Lift, Purchase Intent, Origin Media, Troutman Amin

Buckle up because this week’s episode of The ADOTAT Show is a MUST-LISTEN for anyone in ad tech or marketing who’s tired of the fluff and ready for some real talk. We’ve got the legendary Dave Morgan, founder of Simulmedia, dropping knowledge bombs and ripping apart all the hype around CTV, shoppable TV, and the entire programmatic ecosystem. 💣Dave doesn’t hold back as he exposes the ugly truth about ad fraud, junk inventory, and why the “easy button” approach is a one-way ticket to failure. He’s here to remind everyone that transparency is NOT optional, even though most of the industry seems to think otherwise.If you’ve been cruising along, thinking your digital ad strategy is airtight, think again. This episode will make you question EVERYTHING—so don’t miss it!🎧 LISTEN NOW! You won’t regret it. 🎧#AdTech #Podcast #CTV #ProgrammaticFraud #Transparency #MarketingInsights #DaveMorgan #TheADOTATShow #ShoppableTV #Advertising #adtechgod #adtech #martech

In this episode of The ADOTAT Show, we're diving deep into the wild world of adtech with Anthony Katsur, CEO of IAB Tech Lab, as he unpacks the industry's biggest challenges—loaded with insights and a no-nonsense attitude. From the ever-delayed demise of third-party cookies (Google, we’re looking at you 👀) to the chaotic rise of Connected TV (CTV), Katsur doesn’t hold back on what’s really going on behind the scenes.We tackle everything:🍪 The cookie apocalypse—why it keeps getting delayed and what’s really happening in the world of privacy and data.📺 The unpredictable chaos of CTV—how this booming ad platform is evolving and what it means for advertisers.🤖 The AI hype—will it revolutionize adtech or just serve up more headaches? Katsur breaks down the role of artificial intelligence in advertising, privacy, and creative optimization.Whether you're neck-deep in adtech or just trying to keep up with the jargon, this episode is packed with key insights, industry buzzwords, and plenty of candid talk about the future of digital advertising. Buckle up for an irreverent, insightful conversation you won’t want to miss!4o

🎙️🚨 You think you know marketing? Think again. In this week’s ADOTAT Show, Elizabeth Johnson, CEO of Pathformance, comes in hot 🔥 to flip your marketing world upside down.Forget your beloved ROAS—Elizabeth is here to tell you why it’s more outdated than your Blackberry. 📉 Instead, she’s dishing out the real insights on incremental sales lift, standardizing data (yup, someone’s gotta do it), and why "faking it till you make it" won’t fly in the world of digital shopper marketing. 😎📊If you like your podcasts served with a side of bold truth and some serious irreverence, this one’s for you. Catch it now before your competition does. 🚀#PodcastPower #ElizabethJohnsonUnfiltered #MarketingTruthBombs #PathPerformance #ListenOrGetLeft

Get ready for an insider's look into the world of Ad Tech in this can't-miss episode of The ADOTAT Show! Pesach Lattin is joined by Scott Messer, a veteran in the digital landscape, to discuss the hottest topics in Digital Advertising and Programmatic Advertising. Whether you’re looking to master Ad Stack Optimization or navigate the complexities of Data-Driven Marketing, this episode delivers the insights you need.Scott dives deep into the nuts and bolts of Ad Operations, revealing how to maximize Publisher Revenue through advanced Yield Management techniques and savvy Audience Targeting strategies. Discover the future of Digital Strategy as we explore the shifts in Connected TV (CTV) Advertising, the rise of Demand-Side Platforms (DSPs), and the growing importance of Audience Monetization.Learn why Ad Tech Trends like Media Buying automation, Curated Marketplaces, and cross-platform engagement are transforming the industry. Hear Scott's thoughts on the impact of privacy changes on data strategies and the best practices for dealing with multiple Ad Tech Vendors to achieve optimal results. If you're navigating the digital jungle of advertising technology, this episode is packed with real-world examples and actionable advice for boosting your campaigns.Join us to get ahead of the curve with Ad Tech Insights, explore the future of Programmatic Media, and learn from the best in the business. Make sure to like, comment, and subscribe to stay updated on the latest in Ad Tech and beyond!Keywords: Ad Tech, Digital Advertising, Programmatic Advertising, Ad Stack Optimization, Data-Driven Marketing, Ad Operations, Publisher Revenue, Yield Management, Audience Targeting, Digital Strategy, CTV Advertising, Demand-Side Platform, Ad Tech Trends, Media Buying, Audience Monetization, #adtech #adtechbros

On this episode of the ADOTAT Show's Mad Woman series, Pesach Lattin gets real with Gayla Huber, founder of Integrity Shield and digital marketing’s go-to compliance crusader. Forget the corporate PR and buzzwords — Gayla’s got stories. From sneaking around shady affiliates to busting digital scams across international borders, she’s the hero brands need to keep their reputations intact.Gayla dishes on her wildest moments in brand protection, like tackling digital piracy in Malaysia, and why she’s more interested in building a global compliance empire than sipping wine in some quiet vineyard. You’ll hear about her frustration with brands who don’t know what their affiliates are up to and her absolute favorite part of the job: outsmarting digital tricksters with creativity that would make any detective proud.If you’re a marketer, a compliance geek, or just love a behind-the-scenes look at the battles waged to keep brands safe, this episode’s got it all: drama, laughs, and insights that might just save your brand from its next big disaster.Keywords: Compliance, Brand Protection, Digital Marketing, Affiliate Marketing, Online Fraud, Pesach Lattin, Gayla Huber, Integrity Shield, Brand Safety, Digital Strategy, Marketing Challenges, ADOTAT Show

🚀 Hold onto your ad budgets, because this week on The ADOTAT Show, Pesach Lattin is sitting down with Jonah Goodhart, the ad tech mastermind who’s been making waves since AOL was cool. Ever wonder how a college kid with zero ad experience turns a “free stuff” obsession into a multimillion-dollar empire? Jonah’s got the playbook. From co-founding Moat and selling it to Oracle, to launching Mobian, where he’s rewriting the rules of digital measurement with AI, he’s seen it all and done most of it twice.But don’t expect another fluffy chat. Jonah is dropping truth bombs about why your ad metrics are stuck in the Stone Age, why brand safety is like believing in unicorns, and how AI is about to turn the industry on its head. He’s got tales of 800 market meetings, a few Yoda-level mentors, and a refusal to quit until he’s made sense of it all. Spoiler alert: retiring to a beach isn’t in his plan.So, if you’re tired of the usual ad tech jargon and want the real deal from someone who’s been there, done that, and bought the T-shirt—grab your headphones and get ready. Because this episode is serving up hot takes and hard truths with a side of humor. 🔥

Get ready for some real talk with Julia Linehan, the "Mouth of Media" who’s making waves in the ad tech world! In this episode of the ADOTAT Show #MadWomen series, Julia shares her journey from navigating the boozy beginnings of the ad industry to becoming one of its most respected and outspoken voices. She dives deep into why brand safety is more than just a buzzword, exposes the chilling realities of ad fraud, and explains how she’s leading a movement for authenticity and accountability in an industry often bogged down by jargon and hype.With her unique blend of wit, wisdom, and a no-nonsense approach, Julia tells it like it is and makes no apologies for pushing the boundaries. This is a must-watch episode for anyone looking to understand the future of digital advertising from someone who’s not afraid to shake things up! Don't miss out—hit play and see why Julia Linehan is the fearless leader the ad tech world needs right now.👉 Subscribe to the channel and hit the notification bell for more episodes from our #MadWomen series!Hashtags: #ADOTATShow #MadWomen #JuliaLinehan #WomenInMedia #AdTech #BrandSafety #AdFraud #DigitalAdvertising #PRMaverick #RealTalk #marketing #women