The Street Level Marketing Show (Audio)

Graham Scott reveals how car sales evolved from print ads to AI, CRMs, and compliance. A masterclass in modern marketing—only on Street Level Marketing with Mark Lamplugh.

Evan Millman shows how top brands blend strategy, AI, and innovation to stay relevant. Learn how foresight fuels growth in any industry. Watch now on Street Level Marketing via Now Media TV. Chapters (00:00:00) - Strategy: Building Innovative Brands(00:01:46) - What Defines a Disruptive Idea?(00:06:18) - Inventing Innovation Through Intuition vs. Data(00:11:59) - Street Level Marketing(00:13:01) - Why Every Company Needs a Strong Brand Strategy(00:17:02) - How a Strategy shifted the trajectory of a CPG brand(00:18:12) - Why Brand Alignment is So Important(00:20:22) - What's the First Step in a Brand Rebrand?(00:23:10) - Now Media TV(00:24:28) - What Does a Real Innovation Process Look Like?(00:31:11) - Cross-functional Innovation Teams(00:32:08) - What KPIs or metrics should you apply to innovation?(00:36:33) - Street Level Marketing(00:37:38) - What is foresight thinking and how does it apply to brain development(00:39:06) - How to Get the Juice Out of Your Food and Drink(00:42:52) - How Future Casting Affects Names, Design, Product(00:44:17) - How AI Is Affecting Brand Landscape(00:45:55) - How AI Is Affecting Mental Health(00:46:38) - How to Plan for the Future With a Scenario(00:47:35) - Stay Connected With Your Company's Future

Learn how AmeriLife uses AI, compliance, and customer insights to turn smarter leads into lasting growth. Bill DeCoursey breaks down the data myths hurting your bottom line. Chapters (00:00:00) - Street Level Marketing(00:00:52) - What's the Biggest Myth About Data in Marketing?(00:03:11) - What's one data point most marketers overlook but they should?(00:04:50) - How Electronic Arts Went From Research to Customer Behavior(00:06:11) - What makes a consumer insights team truly effective?(00:07:22) - Should Businesses Update Their Customer Personas?(00:09:17) - What does performance marketing mean today?(00:10:44) - Top Marketing Insights for the Senior Market(00:13:41) - Lead Generation: The Biggest Mistake Companies Make(00:15:33) - What Does a Successful Audience Segmentation Look Like?(00:16:48) - What is LeadStar and how does it help our agents?(00:21:49) - What Is High Lifetime Value in the Insurance Industry?(00:22:58) - What's the role of AI in Prospecting and Nurturing(00:25:31) - How to Make Research More Storyful for Decision Making(00:27:17) - How to Turn Raw Data Into Marketing Gold(00:29:59) - Quantum insights: How to evaluate them?(00:31:02) - What's the role of experimentation in modern marketing?(00:37:05) - Mark Lamplu(00:39:20) - Ameri Wealth: The Wealth Management Company(00:40:05) - How Amerilife Optimized a Campaign With AI(00:42:38) - Which Channels Deserve the Most Spend?(00:47:02) - How to Share Your Information With Your Audience

Learn how to train AI agents to write like you, create content, and scale marketing fast—no tech skills needed. With expert tips from Chase Hannigan for small teams and founders. Chapters (00:00:00) - AI Agents(00:01:21) - What Is an AI Agent? (Chase Hannigan)(00:04:18) - What is the role of the large language models in AI agents?(00:05:31) - Small Business Network: How to Train and Manage Digital Agents(00:07:46) - What's the Biggest Confusion People Have About AI Agents?(00:12:42) - How AI Agents Are Shaping Business Operations(00:15:38) - What Types of AI Agents Are Best Suited For?(00:18:34) - What industries are seeing the most disruption from AI?(00:20:00) - How Can AI Agents Help Businesses Scale without Hiring Specialists(00:22:28) - What are some of the challenges that businesses, you know, could(00:24:46) - How AI Agents Are Revolutionizing Marketing(00:30:56) - What Role Do Agents Play in Optimizing Ad Spend?(00:31:43) - Are AI Content Agents Inauthentic?(00:35:06) - Are We Ready for AI in Healthcare?(00:37:10) - AI Agents: The Future of Coding(00:39:43) - How to Train an AI Agent to Write Marketing Content(00:40:58) - AI Business Startups: Best Tools(00:41:56) - How Can AI Agents Enpower Small Businesses?(00:44:42) - How AI Agents Will Affect Your Marketing(00:46:06) - Where to Start Exploring AI in the Future(00:48:19) - Street Level Marketing: Small Businesses

Learn how to build, staff, and scale behavioral health call centers with empathy, smart tech, and trust-driven marketing that turns leads into lasting outcomes. Chapters (00:00:00) - Street Level Marketing: Build a Call Center(00:01:14) - How to grow a call center in the behavioral health field(00:02:53) - In-House vs Out-Of-House IT: Control vs(00:04:38) - What compliance concerns are there, you know, in the behavioral health(00:09:53) - Are We Ready for AI-based Admissions Reps?(00:12:32) - What Do You Look For In A Call Center Hiring?(00:18:51) - CRM and Workflows: How To Scale?(00:23:46) - What Marketing Channels Have Generated the Best ROI?(00:27:43) - How Do You Build a Call Center for Behavioral Mental Health?(00:33:29) - KPIs for Behavioral Healthcare Call Centers(00:35:35) - How Does the Call Center Play a Role in Patient Retention?(00:38:01) - How to Train Lead Agents for Referral Relationships(00:39:45) - Physicians on Follow-Up Calls(00:41:12) - How to Turn Clients Into Referral Sources(00:42:21) - How to Manage the Call C cadence(00:45:21) - How to Get a Consultation from Samuel Z. Epstein

Discover how Halo by CM.com automates support, boosts CX, and protects data—AI agents built for scale, ethics, and results without code. Chapters (00:00:00) - A AI Agent(00:01:27) - What is an AI Agent?(00:06:38) - What are some of the key components that make an AI agent effective(00:07:48) - Will AI Enable More Human Approvals for Travel?(00:09:33) - What are some of the common misconceptions about AI Agents?(00:11:45) - What Inspired the Development of Halo?(00:14:11) - How Halo Works: Integrating with Business Systems(00:19:50) - Do you provide support for Halo?(00:22:57) - AI Agents Improve Customer Service(00:28:22) - What are some of the challenges a business might face during the initial(00:31:18) - How AI Agents Can Help Your Marketing(00:35:06) - Cognitive Agents: The Future of Business(00:39:06) - Ethical Considerations for AI Agents(00:45:27) - A Day in the Life of Agentic AI

Discover leadership lessons, content marketing insights, and AI’s role in marketing with Joanna Track from Good Eggs and Co. Tips for agencies and brand storytelling. Chapters (00:00:00) - Interview(00:01:26) - How Good Eggs and Company Went From Start to(00:06:23) - Startup Marketing: The Challenges(00:08:44) - In the Elevator With a Startup(00:10:33) - Employee Experience: Fully Remote(00:12:48) - How Do You Build a Content Strategy?(00:16:38) - What are some of the common strategic mistakes companies make in content marketing(00:18:47) - How To Build SEO-Driven Content(00:21:06) - How to TUTORIALize Content across Channels(00:22:46) - How to Plan and Manage Your Content(00:24:06) - How Did You Build Your Team?(00:27:36) - What Is It That Makes a Content Creator So Special?(00:28:40) - How to manage workflow and communication with a remote staff?(00:29:52) - Does Your Clients Have Direct Contact With Your Team?(00:31:53) - How To Keep The Remote Team Together(00:34:40) - Leadership in Content Marketing(00:36:10) - Content Marketing(00:38:52) - What's The Future of Marketing Channels?(00:41:44) - Startups and the future of marketing(00:46:20) - Want to talk business on the Street? Here ya come

From fast insurance verifications to B2B loyalty, Jordan Sheffield shares SaaS growth, trust-building sales tips, and the tools reshaping the future of CRMs. Chapters (00:00:00) - Street Level Marketing: How They Made It(00:01:23) - Verify tx(00:03:56) - Sales Training: Business to Consumer vs. Lab(00:04:57) - Compete with Your Competitors(00:05:40) - What strategies have you found to reach potential clients?(00:07:49) - What mistakes do sales reps make when they're starting out?(00:09:39) - How social media changed your approach to lead gen(00:12:11) - How to Navigate the Client Relationships(00:20:25) - How Do You Handle Internal Expectations?(00:21:57) - Onboarding a New Customer: How to Start the Process(00:25:07) - How To Keep Your Clients Happy(00:29:29) - How do you balance chasing new accounts versus the nurturing existing relationships?(00:30:52) - Inactive Accounts and how to react to them(00:32:09) - Have We Found a Good Fit for Our Company?(00:33:08) - Is IT Risk Management Important for Healthcare?(00:34:49) - How to Leverage Software as a Service(00:37:14) - SaaS Sales & Technology: The Future(00:42:34) - Five Must-Have Tools for Effective Communication(00:45:31) - The biggest challenge facing software sales(00:47:26) - How to Contact Jordan Sheffield

Learn how Arturo Adiva uses AI to revive cold LinkedIn leads, boost conversions, and scale B2B sales—without sounding robotic or spamming inboxes. Chapters (00:00:00) - Street Level Marketing: Old Leads To Sales(00:01:03) - Dormant LinkedIn Connections: a Money-Maker(00:02:29) - Reactivating dormant leads with the AI(00:04:38) - AI Learning: When to Reengage a Lead?(00:09:07) - How to check spam scores in your email campaigns?(00:11:49) - How to Engage AIs with Human Like Engagement(00:16:56) - How to Make AI Messages More Human?(00:23:18) - How to Integrate your Lead Generation with LinkedIn(00:28:28) - What metrics do you recommend businesses focus on to measure their roi(00:29:37) - How long does it typically take till you start seeing tangible results,(00:31:54) - How do you determine the pricing for a project?(00:34:50) - How to Generate New Leads & Reactivate Dormant(00:36:14) - What do you think the biggest hurdle is for a business when trying(00:41:40) - How to Integrate AI into Your Lead Generation(00:45:39) - How to contact Arturo Adeba on LinkedIn

Unlock insider job search tips from ex-Amazon recruiter Chris Stanis. Learn how to optimize your resume, LinkedIn, and ace interviews using AI to stand out in a competitive market. Chapters (00:00:00) - How to Market Yourself to the Job Market(00:03:52) - How to Get Hired in the Job Search(00:11:23) - Have You Been Layoff-ed?(00:12:22) - Reasons for Marketing Your Resume and LinkedIn(00:13:21) - LinkedIn Recruiter: How to Find a Job(00:16:50) - How to Leverage AI in Your Job Search(00:18:37) - How to add new connections to your network(00:20:59) - Social Media and Recruitment(00:24:21) - How to Promote Yourself While Looking for a Job(00:30:27) - How to Enhance Your LinkedIn Resume with AI(00:36:17) - Interviewing 101: Career Coaching(00:41:35) - How to Follow Up After an Interview(00:43:02) - Chris Stambolitis

Learn how Poplar Wellness blends wearables, AI, and bold B2B strategy to scale behavioral health innovation founder Nick Boatman breaks it down in this Street Level Marketing episode. Chapters (00:00:00) - Street Level Marketing: Nicholas Boatman(00:01:14) - A New Way to Improve Addiction Treatment with AI(00:05:06) - How remote patient monitoring is revolutionizing healthcare(00:06:01) - The Real-Time Behavioral Health Monitoring(00:11:46) - Safety first, marketing first(00:12:53) - How to Write a Strategic Plan for Your Business(00:20:51) - How To Spend Money on Advertising(00:23:34) - Starting a New Business in the 1980's(00:26:09) - How Nick Boatman Found His Niche(00:29:18) - How To Get New Customers Out of Your Business(00:33:48) - How to Get Involved in Conference Attendance(00:36:35) - How to maximize the spend at conferences?(00:39:32) - Should You Raise Capital?(00:44:01) - The Strategic Plan for Your Company(00:46:15) - Telehealth company's goals for 2020(00:48:10) - Have You Got the Right Investors?(00:49:47) - Nick from Poplar Wellness on Street Level Marketing

Break past gatekeepers, master time and territory, boost your business and skills with real sales talk from Mark Lamplugh and Shannon Richardson. Chapters (00:00:00) - Street Level Marketing(00:00:47) - What to Do to Get Through the Gatekeepers(00:08:47) - Are You Ready to Be My Backup?(00:09:34) - What are some of the things that you take with you(00:12:28) - Planning Out Your Week for Business Development(00:13:25) - How to Plan for Yourself in Sales(00:17:30) - Business Development and Marketing: The Zoom and Teams Systems(00:20:05) - How to Plan Your Day Out(00:21:25) - How to Manage Your Territory(00:22:50) - How to Manage Your Day-to-Day(00:24:23) - How To Hit Your Quotations(00:28:46) - How to Build a Lead Marketing and Sales Team(00:30:15) - Is there anything you do that helps you prepare for a sales meeting(00:33:41) - When is the right time to ask for help?(00:36:36) - What You Need To Know To Get Out Of Sales, Business Development(00:37:19) - Getting Involved in Sales(00:41:19) - How to become a sales rep: 4 tips(00:42:08) - Commission Based Sales Roles(00:44:23) - Budget Your Money(00:46:56) - Street Level Marketing: Marketing and Business Development