The Lazy Girl's Guide to Podcasting: A Podcast about How to Start a Podcast and Podcasting Tips

Verity Sangan

This show is for you if you are searching for podcasting tips, how to podcast, and answers to podcasting questions such as: - How do I start a podcast without feeling overwhelmed? - What equipment do I need? - Is there an easy way to start a podcast? - How do I get my podcast on Apple Podcasts? - How do I get my podcast on Spotify? - How do I promote my podcast? - What should I podcast about? - And so much more… Welcome to "The Lazy Girl’s Guide to Podcasting," your go-to podcast for bite-sized, actionable strategies tailored for anyone diving into the world of podcasting. When I started podcasting in 2020, I found that there wasn't enough information available in a quick and easy way to understand and implement. I figured it out on my own, but it was a slow journey before I started ranking multiple times in the Apple Podcast charts, in multiple countries. This podcast is for you if you want actionable podcasting tips delivered succinctly and without the BS. Tune in and discover the joy of creating your podcast with ease. read less
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Episodes

Ep 82: Should You Interview Your Competitors on Your Podcast?
Yesterday
Ep 82: Should You Interview Your Competitors on Your Podcast?
In this episode, I explore the idea of interviewing your competitors on your podcast. When considering this, it's important to differentiate between general competitors and direct competitors.General competitors simply exist in your broader niche and can provide additional perspectives to conversations. Direct competitors target the exact same audience as you and sell similar offerings. If you're using your podcast to attract ideal clients or customers, interviewing direct competitors may not be the most strategic move. You don't want to provide your audience with other options besides yourself. However, there can be value in interviewing general competitors as a way to add more diversity of opinions and insights for your listeners' benefit.When considering who to interview, my biggest podcasting tips is that you want to select guests who will truly add value for your listeners and align with your podcast objectives. The key is finding the right balance between collaborating with others in your niche and safeguarding your own business interests.Episodes mentioned:Ep 10: Guest Booking Tips: It’s Not About the Numbers ➡️ https://lazygirlpod.captivate.fm/episode/ep-10-guest-booking-tips-its-not-about-the-numbersEp 18: Why You Need A Podcast Guest Release Form (and How to Write One) ➡️ https://lazygirlpod.captivate.fm/episode/ep-18-why-you-need-a-podcast-guest-release-form-and-how-to-write-oneEp 56: How to Attract High-Value Guests to Your Show ➡️ https://lazygirlpod.captivate.fm/episode/ep-56-how-to-attract-high-value-guests-to-your-showHighlightsShould you interview your competitors on your podcast?Differentiating between generalized competitors and direct competitorsConsidering if podcast guests are competitors or collaboratorsPricing as a factor in determining if someone is a direct competitorEvaluating the potential benefits and drawbacks of interviewing competitors on your podcastDeciding on potential guests based on whether they are general competitors or direct competitorsBalancing the benefits of collaboration with protecting your own interests when interviewing competitors on your podcastTimestamps:00:00:00 Intro00:00:20 Should You Interview Your Competitors on Your Podcast?00:02:15 Strategic Approaches to Engaging with Competitors in a Niche Space00:03:56 Considering Whether Podcast Guests Are Competitors or Collaborators00:05:38 Should You Interview Your Competitors on Your Podcast?00:06:45 Consider the Type of Guests You Invite on Your Podcast00:08:01 Interviewing Competitors: Tips and Considerations📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard –
Ep 81: How Much Time Does it Take to Run a Podcast?
09-04-2024
Ep 81: How Much Time Does it Take to Run a Podcast?
In this episode, I am going to answer one of my most asked questions: How much time do I need to podcast? So this episode will answer that question and also give you some podcasting tips for your own process for running your podcast efficiently. When researching an episode, I spend a maximum of 30 minutes gathering accurate information. My solo episodes run 10-20 minutes while my guest interviews last up to 60 minutes. I aim for a 1:1 ratio between recording and editing time. So if an episode takes 20 minutes to record, I'll spend 20 minutes editing it. For promotional content, I lean on tools like Canva and Summarize. In about an hour a week, I can create social captions, graphics and short video clips. I'm most active in engaging with other podcasters on Twitter.To interview guests smoothly, I set up automated booking links, research each guest beforehand, and prepare 3-4 potential questions. This prep ensures an on-topic, professional discussion.Listen in for more tips to make your podcasting production process run as smoothly as possible.Tools mentioned:Lazy Pod Club - https://veritysangan.com/lazypodclubSummarAIze - https://veritysangan.com/summaraizeCanva - https://veritysangan.com/canvaHighlights:The efficiency of the podcast recording processImportance of accurate information and quick researchDuration of solo episodes and guest interviewsTime requirements for editingBalancing recording and editing in podcast productionWorkflow for podcast editing and promotionTimestamps:00:00:00 Intro00:01:20 Podcast Recording Process Optimization00:02:28 Podcast Recording and Editing Insights00:03:29 Finding the Right Balance Between Recording and Editing Podcasts00:06:14 Managing Time for Podcast Production and Promotion00:07:43 Tips for Setting Up a Successful Podcast Guest Interview Process00:09:05 Tips for Running a Podcast Efficiently📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs
02-04-2024
Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs
I want to provide you with a detailed breakdown of how much it really costs me to start and run my podcast, The Lazy Girl's Guide to Podcasting.This episode is honest, and it's gritty. And it's something that not enough podcasters are covering or being honest about.I'm going to be completely transparent and break down every expense - from software subscriptions to website fees. My hope is that this will give you a realistic idea of what to budget for if you want to start podcasting or aren't sure about your own podcast spend.I encourage you to calculate your own cost per episode, whether podcasting is a hobby or a business. It's important to understand exactly what you are investing and make sure it aligns with the value you receive. I'll give you some strategies and podcasting tips to help you calculate your cost per episode and also insights into the tools that I use for my podcast.Tools mentioned:Captivate.fm - https://veritysangan.com/captivateRiverside.fm - https://veritysangan.com/riversideSummarAIze - https://veritysangan.com/summaraizeCanva Pro - https://veritysangan.com/canvaThrivecart - https://veritysangan.com/thrivecartHostinger - https://veritysangan.com/hostingerElementor Pro - https://veritysangan.com/elementorpluginWPRocket - https://veritysangan.com/wp-rocketHighlights:Podcast hosting costs with Captivate.fmGraphics creation with CanvaSoftware used for podcasting: Riverside FM and SummarizeWebsite expenses breakdown: domain name, WordPress, Elementor Pro, WP RocketEmail marketing with ConvertKitCart checkout with ThriveCartTotal annual spend on the podcastComparison to podcast manager costsUsing AI tools like Summarize for content creationImportance of knowing your podcast costs and evaluating spending per episodeTimestamps:00:00:00 Intro00:02:00 Podcast Software Expenses00:04:26 Website Expenses00:05:11 Tools for Email Marketing and Cart Checkout00:08:20 Cost breakdown of running a podcast00:11:18 Streamlining Content Creation with AI Tools00:12:09 The Cost of Podcasting: A Breakdown of Expenses📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this...
Ep 79: How Experimenting with Your Podcast Can Lead to Unprecedented Growth and Success
26-03-2024
Ep 79: How Experimenting with Your Podcast Can Lead to Unprecedented Growth and Success
Do you experiment enough with your podcast?In this episode, I am joined by Adam from Podcasting Business School to discuss the importance of experimenting more with your podcast. I know it can be scary to try new things, worried you might lose listeners. But be brave - what's the worst that could happen? The worst-case scenario is that your listeners will skip an episode they don't love rather than unsubscribe.We share examples and podcasting tips of experiments, like workshop weeks with multiple episodes released at once and incorporating audience audio clips. Podcasting is still new with few rules, so we have so much room for creativity.Consider what's holding you back from experimenting. Is it fear of failure? Know that one "bad" episode won't ruin your podcast. And trying new things, whether it's your format, guests, topics, or marketing, could take your show to the next level.I'm here to tell you - be fearless. The opportunities here are immense, for both hosts and guests. This is the frontier, and together we're still shaping what podcasting can become. So try something new today! What do you have to lose?Highlights:The fear of putting out a bad episode and losing subscribers.Examples of podcast experiments, such as workshop weeks and audience audio clips.Creating snippet episodes to cater to a specific audience.The evolving nature of podcasting and the lack of rules.The freedom and opportunity podcasting provides for creators and guests.Podcasting as a business tool and its growth and acceptance.Using experimentation to improve format, guests, questions, topics, and marketing.Overcoming the fear of potential outcomes and embracing new ideas.Timestamps:00:00:00 Do You Experiment Enough with Your Podcast?00:01:07 How to be Fearless and Experiment with Your Podcast Content00:03:49 The Frontier of Podcasting: Rule-Breaking and Innovation00:05:51 The Potential of Podcasting as a Business Tool00:08:45 Experimenting with Your PodcastingGuest bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard –
Ep 78: Overcoming Podcast Tech Analysis Paralysis: Focus on Creating Great Content
19-03-2024
Ep 78: Overcoming Podcast Tech Analysis Paralysis: Focus on Creating Great Content
Are you ever hit with shiny object syndrome when it comes to podcasting tech? You know what I mean; you see (or hear) someone talking about another piece of podcasting tech, and you're convinced that switching to something new will propel your podcast forward.But is the grass always greener on the other side?It's a common struggle of podcasters; facing analysis paralysis when it comes to choosing podcasting tech tools and platforms. So in this episode, I share my experience of feeling stuck in the endless search for the perfect tools and emphasize the importance of prioritizing content creation over constantly trying new tools.We talk about how and why it's so important to focus on the basics, such as a podcast hosting platform, recording and editing software, and graphic design tools for podcast artwork. I'll even give you some recommendations for podcast tech and software that you might want to check out if you haven't found something you like yet.But overall, the biggest podcast tips for this episode is to stop getting distracted by 'shiny object syndrome' and sticking with what works best for you as the podcaster, and your podcast.Afterall, your audience come to you for your content; not because of the tech you've used during production.Tools mentioned:Captivate.fm - https://veritysangan.com/captivateBuzzsprout - https://veritysangan.com/buzzsproutRiverside.fm - https://veritysangan.com/riversideCanva - https://veritysangan.com/canvaHighlights:Importance of prioritizing content creation over tech toolsAdvice to stick with what works and focus on basicsAvoiding 'shiny object syndrome' in podcasting techEssential tools for starting a podcast: hosting platform, recording/editing software, graphic design toolsImportance of having the basics in place and focusing on content creationTimestamps:00:00:00 Intro00:01:07 Overcoming Podcast Tech Analysis Paralysis00:03:08 Stick with What Works and Focus on the Basics - Podcasting Advice00:04:27 Essential Tools for Starting a Podcast00:07:50 Advice on Choosing Podcast Tech Stack Wisely📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 77: 3 Things to Consider When Choosing a Podcast Name
12-03-2024
Ep 77: 3 Things to Consider When Choosing a Podcast Name
I know first-hand how tough it can be to land on the perfect name for your podcast. So if you're struggling to name your new podcast, or wondering if you should rename your existing show, I want to share three crucial podcasting tips to consider:First, ensure your title targets keywords your audience is actually searching for. You want your podcast to appear when listeners search relevant terms on Apple Podcasts or Spotify. Generic names or obscure puns likely won't rank well.Second, create a title that speaks to your listeners and draws them in. The name should clearly communicate what they can expect from hitting play on your latest episode.And third, it should be obvious at a glance what your show is about. Strong podcast discovery happens through word-of-mouth, with fans recommending episodes to their friends. So make it easy for them to explain what you cover.The goal is to end up with a podcast name optimized for discovery and engagement. I want you to attract your ideal audience, keep them hooked, and make it effortless for them to share your show with like-minded friends. So let searchability, intrigue and clarity guide you as you name or even rename your podcast.Highlights:The importance of selecting a podcast name that reflects content and resonates with your target audienceBeing open to changing podcast title if neededValue of experimentation and adaptation in podcast namingStrategies for naming a podcast to improve searchability and discoverabilityUsing relevant keywords in podcast titles for search rankingsTimestamps:00:00:00 Intro00:01:45 Choosing a Name for a Podcast00:04:34 Tips for Creating Engaging Podcast Titles00:05:28 Tips for Improving Podcast Discoverability00:06:40 The Importance of Clearly Communicating Your Podcast's Content📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 76: Avoid These Mistakes with Print on Demand Merch with Travis and Josiah from Print On Demand Cast
07-03-2024
Ep 76: Avoid These Mistakes with Print on Demand Merch with Travis and Josiah from Print On Demand Cast
Josiah and Travis from Print on Demand Cast join us in this episode to discuss common mistakes in the print-on-demand industry, particularly for podcasters using print-on-demand for their podcasting merch.They share their top podcasting tips for starting print-on-demand services for podcast merchandise and explore different types of print-on-demand products and services and how podcasters can leverage them for their podcasts.Travis and Josiah provide valuable insights on how to navigate the landscape of merchandising and highlight the importance of engagement with the audience. They emphasize the variety of merchandise beyond t-shirts and hoodies, offering a wide range of products for podcasters to consider.Additionally, they discuss the Print on Demand Cast podcast as a helpful resource for those looking to learn more about the print-on-demand business model.Highlights:Common mistakes in the print-on-demand industryTop tips for starting print-on-demand services for podcast merchandiseDifferent types of print-on-demand products and servicesHow podcasters can leverage print-on-demand for their podcastsNavigating the landscape of merchandising in print-on-demandImportance of engagement in print on demand for podcast merchandiseVariety of merchandise options beyond t-shirts and hoodiesInsights on starting a print-on-demand journeyIntroduction to the Print on Demand Cast podcast as a resourceTimestamps:00:00:00 Intro00:01:00 Common Mistakes in Print-on-Demand Merch00:01:21 Tips for Starting a Print-on-Demand Journey for Podcast Merchandise00:18:37 Discussion on Print on Demand with Travis JosiahGuest bio:Travis and Josiah have been selling products online since 2014. In 2017, Travis made the switch to begin selling print on demand products and Josiah was soon to follow. Over the first few years of POD, they talked about starting a podcast that they wished was available when they began, but drug their feet until eventually creating the Print On Demand Cast in late 2020. Over the past few years the show has grown and both Travis and Josiah have learned a lot about podcasting and print on demand. Today with more than 175 episodes, they continue to enjoy sharing all about the Print On Demand industry, as well as the weekly dad joke and whatever other entertaining or silly anecdote will make the other laugh!Website: http://printondemandcast.comFacebook: https://www.facebook.com/printondemandcastInstagram: https://www.instagram.com/printondemandcast/YouTube: https://www.youtube.com/@PrintOnDemandCast📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard –
Ep 75: How to Monetize Your Podcast with Print on Demand Merch - Travis and Josiah from Print on Demand Cast
05-03-2024
Ep 75: How to Monetize Your Podcast with Print on Demand Merch - Travis and Josiah from Print on Demand Cast
In this episode of The Lazy Girl's Guide to Podcasting, I'm joined by Travis and Josiah from Print on Demand Cast to discuss creating merchandise for your podcast using print-on-demand services.They provide practical podcasting tips on getting started with print-on-demand, deciding what products to sell, designing effective merch, avoiding common mistakes, and leveraging merch to promote your show.HighlightsDefinition and significance of print on demand in e-commerceLeveraging print-on-demand services to generate revenue for podcastsPlatforms for creating and selling merchandise for podcasts (e.g., Printful, Spring, Teespring)Designing merch that resonates with the podcast audienceImportance of utilizing existing assets like logos and websites for merch designCreating niche branded merchandise to appeal to listenersTips for setting up merchandise from a print-on-demand service for a podcastKeeping merchandise relevant to the podcast's content and audienceTimestamps:00:00:00 Intro00:01:13 Print on Demand Business and Podcasting Journey00:02:51 Print-on-demand and E-commerce Businesses00:07:23 Monetizing Podcasts Through Merchandise00:08:33 Exploring the Business of Print on Demand in Podcasting00:11:00 Creating Merch for Your Podcast: A Beginner's Guide00:14:55 Strategies for Creating and Selling Podcast MerchandiseGuest bio:Travis and Josiah have been selling products online since 2014. In 2017, Travis made the switch to begin selling print-on-demand products and Josiah was soon to follow. Over the first few years of POD, they talked about starting a podcast that they wished was available when they began, but drug their feet until eventually creating the Print On Demand Cast in late 2020. Over the past few years, the show has grown and both Travis and Josiah have learned a lot about podcasting and print on demand. Today with more than 175 episodes, they continue to enjoy sharing all about the Print On Demand industry, as well as the weekly dad joke and whatever other entertaining or silly anecdote will make the other laugh!Website: http://printondemandcast.comFacebook: https://www.facebook.com/printondemandcastInstagram: https://www.instagram.com/printondemandcast/YouTube: https://www.youtube.com/@PrintOnDemandCast📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 74: How to Create Podcast Snippets for Instagram Reels and TikTok Videos
29-02-2024
Ep 74: How to Create Podcast Snippets for Instagram Reels and TikTok Videos
In this week's Tech Thursday episode, I'm talking all about taking short snippets from your podcast episodes and repurposing them as promotional videos for social media, such as Instagram Reels and TikTok.I'll highlight some useful features in Riverside FM, like their Magic Clips tool that automatically selects clips from your episodes that could work well for social media. We will discuss using AI tools like Riverside and VideoAI for creating and editing video content, pointing out the advantages and minor limitations of each platform.You'll discover the importance of adding captions to social media videos to boost engagement and accessibility. And I will also share with you my process for making shareable videos with captions for Instagram, LinkedIn, Twitter and more.Links Mentioned:Ep 63: Why I Quit Promoting My Podcast on TikTok - https://lazygirlpod.captivate.fm/episode/why-i-quit-promoting-my-podcast-on-tiktokRiverside.fm - https://veritysangan.com/riversideVidyo.ai - https://vidyo.aiContentStudio - https://veritysangan.com/contentstudioHighlightsRepurposing podcast snippets for promoting on social media platforms like Instagram Reels and TikTok.Using Riverside FM to create video snippets for social media promotion, including the new Magic Clips feature.Advantages of using VideoAI for generating captions in videos and comparison with Riverside's caption options.Tips for saving upload minutes on VideoAI by creating clips on platforms like Riverside.Importance of adding captions to social media videos for increased engagement and accessibility.Creating engaging social media videos for promoting podcasts with captions, visuals, and audiograms.Timestamps:00:00:00 Intro00:00:22 How to Use Podcast Snippets for Instagram Reels and TikTok Videos00:01:22 Using Riverside FM to Create Video Snippets for Social Media Promotion00:02:30 Using AI Tools for Content Creation and Editing00:03:24 Benefits of Using VideoAI for Captioning00:04:41 Tips for Using Video AI and Riverside for Podcast Editing00:09:00 Master Class Ideas and Behind-the-Scenes Recording📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 72: My Podcast Tech Stack: Essential Tools for Beginner Podcasters
22-02-2024
Ep 72: My Podcast Tech Stack: Essential Tools for Beginner Podcasters
I often get asked about the tech and tools that I use for podcasting. And whilst it does change from time-to-time, in this episode, I’m going to share an in-depth look at my podcast tech stack.I’ll be sharing the podcasting tips for the tools and software I use to produce this podcast show and discuss the importance of having the right tech setup for podcasting success.My podcasting arsenal is well-equipped with a range of tech tools to streamline the podcast production and promotion efforts.My Podcast Tech Stack:Captivate.fm - https://veritysangan.com/captivateRiverside.fm - https://veritysangan.com/riversideSummarAIze - https://veritysangan.com/summaraizeVidyo.ai - https://vidyo.aiCanva - https://veritysangan.com/canvaContentStudio - https://veritysangan.com/contentstudioHighlights:Importance of having the right tech setup for podcasting successPodcast hosting platform (Captivate.fm) for managing and distributing podcast episodesRiverside FM for recording and editing podcast episodesUse of Video AI for generating captions for social media clipsEfficiency of Summarize in generating promotional contentUse of email blasts and newsletters for promoting podcast episodes - ConvertKitUtilization of Canva for graphicsTimestamps:00:00:00 Podcast Tech Stack Overview00:00:24 Podcast Tech Overview00:01:02 Benefits of Using a Podcast Hosting Platform like Captivate00:02:48 Using Riverside and Video AI for Podcast Editing00:03:53 Tech Stack for Podcast Promotion00:06:18 Using Email Blasts for Weekly NewslettersNewsletter Sign Up: https://veritysangan.com/newsletterMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth - with Adam Schaeuble from Podcasting Business School
20-02-2024
Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth - with Adam Schaeuble from Podcasting Business School
Highlights:The mistake of not consistently producing weekly contentThe misconception that podcasts need to be solely interviewsThe importance of utilizing your own knowledge and expertise for hosting a showBalancing the need for finding new listeners with giving existing listeners a reason to come backCreating a sense of community and offering value to retain and attract listenersThe power of podcast recommendations from friends and family in podcast discoveryTimestamps:[00:00:00] Intro[00:00:51] The main mistakes that podcasters are making[00:05:22] Podcasts don't have to be 100% interviews[00:06:22] Creating Marketing Info for New and Current Listeners[00:07:28] Retaining Current Listeners in PodcastingGuest bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 70: How the Taylor Swift N*des Scandal Affected my Podcast Marketing
13-02-2024
Ep 70: How the Taylor Swift N*des Scandal Affected my Podcast Marketing
You won't believe what happened to my podcast recently!I released an episode titled "What Taylor Swift Can Teach Us About Podcasting" on January 30th. In it, I used Taylor Swift and her ever-changing music eras as a metaphor for adapting your podcast content and promotion strategies over time.Little did I know, that same weekend the episode launched, searches for "Taylor Swift" were completely banned on Twitter after some scandalous AI-generated images of her emerged online. This was really bad timing on my part and here's why: I rely heavily on Twitter for promoting my podcast and driving listeners to new episodes.A huge majority of my podcast downloads come directly from Twitter, and it's where most of my new listeners find me too. So when people suddenly couldn't search Taylor's name that week, it meant my podcast episode likely wasn't showing up in any Twitter searches either. (And I'd banked on that being a clever way to potentially reach some new listeners).I couldn't believe such an unforeseen consequence!As content creators, we can strategize search engine optimization and promotion plans, but we can't always predict what social platforms will restrict access to each day. Whether it's election censorship or COVID misinformation crackdowns, search bans happen more than we realize. While downloads stayed strong that week (thanks loyal listeners!!), this whole debacle made me realize I need to actively promote old episodes to capture new listeners from searches.So that's exactly what I'm going to do - rerun a special promotional campaign just for my Taylor Swift episode in case anyone looks her up now that the name ban has been lifted. You never know who may discover and subscribe to the show from it popping up in more keyword searches! I hope relaying my own podcast visibility challenges gives you some helpful tips and food for thought. When the algorithms seem to work against us, we have to get creative with repeating and repurposing content across multiple platforms. As the saying goes, the show must go on...even when our favorite pop star suddenly disappears from the Twitterverse!Timestamps:00:00:00 Intro00:00:49 Taylor Swift Searches Blocked on Twitter: A Complete Coincidence00:02:08 Twitter Ban Affects Content Discovery00:04:27 You Can't Always Control What Social Media Does or Doesn't Do00:06:12 Reflections and podcast promotion tipsHighlights:The impact of the Taylor Swift AI-generated n*de scandal on my podcastKeywords relating to my podcast episode being temporarily blocked on TwitterSearch engines and social media platforms censoring and blocking information during past eventsThe unpredictability of what might be banned or restricted at any given timeRunning campaigns to promote content and potentially reach new audiencesWhat I learnt from this whole experience and what it means for podcast marketing and promotion - including some podcasting tips for when a marketing campaign maybe doesn't go as plannedListen to Episode 66: What Taylor Swift Can Teach Us About Podcasting - https://lazygirlpod.captivate.fm/episode/ep-66-what-taylor-swift-can-teach-us-about-podcasting📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast...
Ep 69: DIY Brand Photography for Your Podcast - with Krista Campbell from She Calls Her Shots Podcast
08-02-2024
Ep 69: DIY Brand Photography for Your Podcast - with Krista Campbell from She Calls Her Shots Podcast
Are you feeling inspired to get branded photos for your podcast; but want to go the DIY route?In this podcast episode, I talk to Krista Campbell from She Calls Her Shots podcast about the importance of good lighting and composition in creating branded photographs. Krista suggests going outside for the best light and using the back camera on your phone for higher-quality photos. She also recommends using an app like Sunseeker to determine the position of the sun on cloudy days. Krista shares photography tips on taking brand images of ourselves, emphasizing the importance of keeping it simple and focusing on how you want to feel in the photos. She suggests incorporating your brand's identity and values into the images or, if you're just starting off, focus on building connection and trust. We discuss podcasting tips and tricks for creating podcast artwork, including the importance of lighting and composition, finding a suitable background, and using editing apps.Highlights:Importance of good lighting for brand photographyGoing outside for the best natural lightUsing the back camera on your phone for higher-quality photosAvoiding harsh sunlight or bright light behind youUsing an app like Sunseeker to determine the position of the sun on cloudy daysTips for taking brand images of yourself, including keeping it simple and focusing on how you want to feelIncorporating your brand identity and values into the imagesBuilding connection and trust through brand photographyTips for creating podcast artwork, including lighting, composition, and finding a suitable backgroundBest editing apps for podcast artworkTimestamps:[00:00:00] Intro[00:00:37] Amazing Review for the Podcast[00:01:06] Tips for DIY Brand Photography[00:07:20] Tips for Taking Brand Images of Yourself[00:08:22] Tips for Creating Amazing Podcast Artwork with Krista[00:11:12] Building a Business with Ease and FlowGuest bio:Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.Website: https://heykristamarie.com/Instagram: https://www.instagram.com/heykristamarieShe Calls Her Shots Podcast: Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge –
Ep 68: Building a Strong Visual Identity for Your Podcast with Krista Campbell from She Calls Her Shots
06-02-2024
Ep 68: Building a Strong Visual Identity for Your Podcast with Krista Campbell from She Calls Her Shots
How much thought have you put into the picture you have on your podcast artwork?Or the images of yourself that you use to promote your podcast?In this episode, I'm joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots.We look at how brand photography bridges the gap between online presence and audience connection, going beyond traditional headshots.Krista gives amazing photography tips for capturing the atmosphere, brand colors, and how props can help your listeners envision themselves working with you.Learn why planning for a branding session is crucial and how to align your photographs with your podcast's brand for maximum impact. Lighting is highlighted as a key element in creating the desired audience connection.Join us for these rarely talked about podcasting tips and find out how to find a specialized brand photographer, evoke the right feeling in your audience, and unleash the power of visuals in promoting your podcast.Highlights:Importance of brand photography for podcastersBridging the gap between online presence and connection with audienceBeyond traditional headshots - capturing atmosphere, brand colors, and propsPlanning for a branding sessionAligning photographs with podcast brandConsidering how you want listeners to feel and brainstorming ideasImportance of lighting in creating a connection with audienceFinding a brand photographer who specializes in brand photographyGoogling 'brand photographers' to find local professionalsFinding someone who can evoke a certain feeling and help with planningMisconceptions around branding photographyBuilding a strong visual identity and connecting with a target audienceFinding a photographer who makes you feel comfortable and helps with posing and positioningConveying emotion and understanding the target audience in branding shoot planningTimestamps:[00:00:00] Intro[00:01:05] Defining Brand Photography[00:05:10] How to prepare for a branding session and get the photographs that you want[00:09:02] Tips for finding a brand photographer[00:11:03] The Importance of Branding PhotographyGuest bio:Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.Website: https://heykristamarie.com/Instagram: https://www.instagram.com/heykristamarieShe Calls Her Shots Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner –
Ep 67: An Apple Podcast Update MADE for Lazy Girls
01-02-2024
Ep 67: An Apple Podcast Update MADE for Lazy Girls
Let's discuss an exciting announcement from Apple Podcasts - the introduction of automatically generated transcripts!This feature is a lazy girl's dream, given that Apple Podcasts will provide you with AI automatically generated transcripts on your episodes for free.Not only does this new feature make podcast content more accessible, but it also helps you as a podcaster to effortlessly widen your audience reach.But what does this mean for those who are already paying for transcriptions? How and where can these transcriptions be downloaded? And how can you leverage this feature for generating show notes? Tune in to get all your questions answered and more! Plus, join me for my take on this new feature, as well as podcasting tips to figure out if this feature will suit your workflow or not.Enjoy the episode!Links:Apple Podcasts article: https://podcasters.apple.com/support/5316-transcripts-on-apple-podcastsHighlights:Introduction of automatic transcripts in Apple PodcastsAccessibility of podcasts for everyoneAccessing transcripts from the episode details pageFunctions of the transcripts: reading the full text, searching for specific words or phrases, playing from a specific point in the episodeAvailability of transcripts shortly after publishingDownloading transcripts for use on other platformsAvailability of the feature on iOS 17.4 and higherLanguages currently supported: English, French, German, and Spanish📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 66: What Taylor Swift Can Teach Us About Podcasting
30-01-2024
Ep 66: What Taylor Swift Can Teach Us About Podcasting
In this episode, I'll discuss what we can learn about podcasting from Taylor Swift (although to my knowledge, Taylor Swift has not started her own podcast!). We talk about how you can't please everyone with your podcasting content and you need to focus on creating content for you and your core audience.I say creating content for you; what I mean is content that you enjoy creating. Because if you're creating content that you don't enjoy, it shows. However, you also need to remember that your content can't be all about you and needs to provide some value to your audience and give them that reason to download your episodes.I explore the idea of recording podcast episodes live and reaching more listeners, pushing myself out of my comfort zone, and experimenting with different formats.I share strategies and podcasting tips for successful podcasting, such as:Defining your target audienceCreating engaging contentPromoting your podcastWe also talk about the importance of consistency and authenticity.Disclaimer: Just in case it wasn't obvious, T-Swift has had nothing to do with the creation of this episode and everything I've talked about in this episode in relation to Taylor is simply my opinion. We're Swifites in our household and, in case you're wondering, I think that 'Speak Now' was her best, probably followed by 1989. I thought I'd include the disclaimer so as to try and prevent Taylor Swift and her legal team from suing me!Highlights:Recording podcast episodes live and reaching more listenersPushing yourself out of your comfort zoneExperimenting with different formatsDefining your target audienceCreating engaging contentPromoting your podcastThe importance of consistency and authenticityTimestamps:[00:00:00] Intro[00:02:37] You will never be able to appeal to all listeners with your podcast[00:05:06] Don't be afraid to experiment with your podcast format and content, but also don't change just because a few listeners complain[00:06:35] If you switch up your podcast format and your audience doesn't like it, you can always switch back[00:05:50] Focus on creating content you love and that resonates with your target audience📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School
25-01-2024
Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School
Do you need an expensive microphone for your podcast to be legit?In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He's done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microphones are not essential!What matters most in podcasting is consistently; delivering great content that serves your listeners, not tip-top perfect audio quality. Don't get caught up spending hours editing or let worries about background noise stop you from getting started. As long as your audience can hear and understand you, small imperfections don't really matter.Our advice? Don't break the bank on podcasting gear, especially when you're first getting started. And don't get paralyzed trying to achieve podcast perfection - just start creating content. Stay consistent, connect with your listeners, and optimize as you go. Great content trumps all.So come along and debunk the myth that you need ultra-expensive equipment. I'll show you how I've built a business with affordable tools and a focus on serving my audience. Let's change the conversation and share podcasting tips around what it really takes to succeed in podcasting.Highlights:The importance of budget-friendly podcastingInvesting in launching the podcast correctly rather than expensive equipmentAdam Schaeuble's frugal approach to podcasting equipmentThe success of Adam's podcast with a $97 microphoneThe importance of consistency in podcastingUnderstanding the needs of different podcast genresThe dangers of lazy podcasting and the importance of putting in effortThe misconception that expensive equipment is necessary for a successful podcastTimestamps:00:00:00 Podcasting Business School Talks About Podcasting Equipment00:01:06 The Cost of Adam Schaeuble's Podcasting Equipment00:04:00 Building a Successful Podcast with Minimal Expenses00:05:21 The Power of Consistency in Podcasting00:07:19 The Importance of Editing Your Podcast00:09:39 The pitfalls of lazy podcasting00:12:07 You Don't Need Expensive Equipment to Start a PodcastGuest bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge –
Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School
23-01-2024
Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School
Does your podcast promotion strategy need a shake-up?In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release.Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take advantage of algorithms on platforms like Apple Podcasts and Spotify.By condensing marketing efforts into the first 72 hours, Adam explains how podcasters can generate more activity and increase their chances of being recommended to new listeners. Adam highlights the need to maximize exposure during this period and emphasises quality over quantity's importance.Highlights:Adam's podcasting journey and the importance of podcasting for businessesThe importance of promoting your podcast in the first 72 hours of releaseCondensing marketing efforts into the first 72 hours to generate more activity and increase chances of being recommended to new listenersMaximizing exposure within the first 72 hours of podcast release.Timestamps:00:00:00 Intro00:01:10 Promoting Your Podcast in the First 72 Hours00:01:39 The 72 Hour Marketing Window for Podcast Promotion00:06:35 Using podcast episodes to create multiple pieces of content00:08:19 Promoting Your Podcast Within the First 72 HoursGuest Bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 63: Why I Quit Promoting My Podcast on TikTok
16-01-2024
Ep 63: Why I Quit Promoting My Podcast on TikTok
In this episode, I discuss why I stopped using TikTok to promote my podcast show. I'll also quickly dive into my plans to focus more on live streaming in the future!We will discuss how TikTok is an amazing platform for promoting a brand and for promoting a podcast, but if you're finding it to be just another platform that is eating up your time, then maybe you need to consider a different approach. There are so many social media platforms out there, and it is so easy to get lost down a rabbit hole. Listen in as I unfold the six reasons why TikTok did not work for me and why I decided to step back from using it to promote my podcast. I'll give you actionable podcasting tips for making sure that promoting your podcast on social media isn't a drain on your creativity. Plus, I'll share some insights into showing up on the platforms that you enjoy and those which align with your podcasting audience.Highlights:Why there was a lack of conversion from TikTok to actual podcast listenersHow my preferred content creation methods didn't match well with TikTok's visually-focused formatThe importance of alignment between your podcast and the platforms you choose to promote onWhy you should invest your energy into platforms you actually enjoy usingJoin me as I honestly navigate this tough decision to quit using TikTok for podcast promotion, concluding: "Why not put your energy into creating the content that you do enjoy and showing up on the platform or platforms that you also enjoy?"You'll gain a new perspective on platform selection and social media usage for podcast promotion.Timestamps:[00:00:00] Introduction: Quitting TikTok for Podcast Promotion[00:01:45] Reason 1: Lack of Conversion from TikTok to Podcast Listeners[00:03:12] Reason 2: Mismatch of Content Creation Methods on TikTok[00:04:47] Reason 3: Importance of Aligning with Platforms You Enjoy[00:06:20] Reason 4: Exploring Alternatives for Podcast Promotion[00:07:56] Reason 5: Leveraging Twitter Spaces for Live Streaming[00:09:18] Reason 6: Future Plans for Podcast Promotion[00:10:45] Conclusion: Finding the Best Platforms for Your Podcast🎧 Ep 54: My Weekly Downloads Dropped by 78% - Here's Why ➡️ https://lazygirlpod.captivate.fm/episode/ep-54-my-weekly-downloads-dropped-by-78-heres-why📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club