The Lazy Girl's Guide to Podcasting: A Podcast about Podcasting and Podcasting Tips

Verity Sangan

This show is for you if you are searching for podcasting tips and answers to podcasting questions such as: - How do I start a podcast without feeling overwhelmed? - What equipment do I need? - Is there an easy way to start a podcast? - How do I get my podcast on Apple Podcasts? - How do I get my podcast on Spotify? - How do I promote my podcast? - What should I podcast about? - And so much more… Welcome to "The Lazy Girl’s Guide to Podcasting," your go-to podcast for bite-sized, actionable strategies tailored for anyone diving into the world of podcasting. When I started podcasting in 2020, I found that there wasn't enough information available in a quick and easy way to understand and implement. I figured it out on my own, but it was a slow journey before I started ranking multiple times in the Apple Podcast charts, in multiple countries. This podcast is for you if you want actionable podcasting tips delivered succinctly and without the BS. Tune in and discover the joy of creating your podcast with ease. read less
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Episodes

Ep 72: My Podcast Tech Stack: Essential Tools for Beginner Podcasters
Today
Ep 72: My Podcast Tech Stack: Essential Tools for Beginner Podcasters
I often get asked about the tech and tools that I use for podcasting. And whilst it does change from time-to-time, in this episode, I’m going to share an in-depth look at my podcast tech stack.I’ll be sharing the podcasting tips for the tools and software I use to produce this podcast show and discuss the importance of having the right tech setup for podcasting success.My podcasting arsenal is well-equipped with a range of tech tools to streamline the podcast production and promotion efforts.My Podcast Tech Stack:Captivate.fm - https://veritysangan.com/captivateRiverside.fm - https://veritysangan.com/riversideSummarAIze - https://veritysangan.com/summaraizeVidyo.ai - https://vidyo.aiCanva - https://veritysangan.com/canvaContentStudio - https://veritysangan.com/contentstudioHighlights:Importance of having the right tech setup for podcasting successPodcast hosting platform (Captivate.fm) for managing and distributing podcast episodesRiverside FM for recording and editing podcast episodesUse of Video AI for generating captions for social media clipsEfficiency of Summarize in generating promotional contentUse of email blasts and newsletters for promoting podcast episodes - ConvertKitUtilization of Canva for graphicsTimestamps:00:00:00 Podcast Tech Stack Overview00:00:24 Podcast Tech Overview00:01:02 Benefits of Using a Podcast Hosting Platform like Captivate00:02:48 Using Riverside and Video AI for Podcast Editing00:03:53 Tech Stack for Podcast Promotion00:06:18 Using Email Blasts for Weekly NewslettersNewsletter Sign Up: https://veritysangan.com/newsletterMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth - with Adam Schaeuble from Podcasting Business School
2d ago
Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth - with Adam Schaeuble from Podcasting Business School
Highlights:The mistake of not consistently producing weekly contentThe misconception that podcasts need to be solely interviewsThe importance of utilizing your own knowledge and expertise for hosting a showBalancing the need for finding new listeners with giving existing listeners a reason to come backCreating a sense of community and offering value to retain and attract listenersThe power of podcast recommendations from friends and family in podcast discoveryTimestamps:[00:00:00] Intro[00:00:51] The main mistakes that podcasters are making[00:05:22] Podcasts don't have to be 100% interviews[00:06:22] Creating Marketing Info for New and Current Listeners[00:07:28] Retaining Current Listeners in PodcastingGuest bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 70: How the Taylor Swift N*des Scandal Affected my Podcast Marketing
13-02-2024
Ep 70: How the Taylor Swift N*des Scandal Affected my Podcast Marketing
You won't believe what happened to my podcast recently!I released an episode titled "What Taylor Swift Can Teach Us About Podcasting" on January 30th. In it, I used Taylor Swift and her ever-changing music eras as a metaphor for adapting your podcast content and promotion strategies over time.Little did I know, that same weekend the episode launched, searches for "Taylor Swift" were completely banned on Twitter after some scandalous AI-generated images of her emerged online. This was really bad timing on my part and here's why: I rely heavily on Twitter for promoting my podcast and driving listeners to new episodes.A huge majority of my podcast downloads come directly from Twitter, and it's where most of my new listeners find me too. So when people suddenly couldn't search Taylor's name that week, it meant my podcast episode likely wasn't showing up in any Twitter searches either. (And I'd banked on that being a clever way to potentially reach some new listeners).I couldn't believe such an unforeseen consequence!As content creators, we can strategize search engine optimization and promotion plans, but we can't always predict what social platforms will restrict access to each day. Whether it's election censorship or COVID misinformation crackdowns, search bans happen more than we realize. While downloads stayed strong that week (thanks loyal listeners!!), this whole debacle made me realize I need to actively promote old episodes to capture new listeners from searches.So that's exactly what I'm going to do - rerun a special promotional campaign just for my Taylor Swift episode in case anyone looks her up now that the name ban has been lifted. You never know who may discover and subscribe to the show from it popping up in more keyword searches! I hope relaying my own podcast visibility challenges gives you some helpful tips and food for thought. When the algorithms seem to work against us, we have to get creative with repeating and repurposing content across multiple platforms. As the saying goes, the show must go on...even when our favorite pop star suddenly disappears from the Twitterverse!Timestamps:00:00:00 Intro00:00:49 Taylor Swift Searches Blocked on Twitter: A Complete Coincidence00:02:08 Twitter Ban Affects Content Discovery00:04:27 You Can't Always Control What Social Media Does or Doesn't Do00:06:12 Reflections and podcast promotion tipsHighlights:The impact of the Taylor Swift AI-generated n*de scandal on my podcastKeywords relating to my podcast episode being temporarily blocked on TwitterSearch engines and social media platforms censoring and blocking information during past eventsThe unpredictability of what might be banned or restricted at any given timeRunning campaigns to promote content and potentially reach new audiencesWhat I learnt from this whole experience and what it means for podcast marketing and promotion - including some podcasting tips for when a marketing campaign maybe doesn't go as plannedListen to Episode 66: What Taylor Swift Can Teach Us About Podcasting - https://lazygirlpod.captivate.fm/episode/ep-66-what-taylor-swift-can-teach-us-about-podcasting📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast...
Ep 69: DIY Brand Photography for Your Podcast - with Krista Campbell from She Calls Her Shots Podcast
08-02-2024
Ep 69: DIY Brand Photography for Your Podcast - with Krista Campbell from She Calls Her Shots Podcast
Are you feeling inspired to get branded photos for your podcast; but want to go the DIY route?In this podcast episode, I talk to Krista Campbell from She Calls Her Shots podcast about the importance of good lighting and composition in creating branded photographs. Krista suggests going outside for the best light and using the back camera on your phone for higher-quality photos. She also recommends using an app like Sunseeker to determine the position of the sun on cloudy days. Krista shares photography tips on taking brand images of ourselves, emphasizing the importance of keeping it simple and focusing on how you want to feel in the photos. She suggests incorporating your brand's identity and values into the images or, if you're just starting off, focus on building connection and trust. We discuss podcasting tips and tricks for creating podcast artwork, including the importance of lighting and composition, finding a suitable background, and using editing apps.Highlights:Importance of good lighting for brand photographyGoing outside for the best natural lightUsing the back camera on your phone for higher-quality photosAvoiding harsh sunlight or bright light behind youUsing an app like Sunseeker to determine the position of the sun on cloudy daysTips for taking brand images of yourself, including keeping it simple and focusing on how you want to feelIncorporating your brand identity and values into the imagesBuilding connection and trust through brand photographyTips for creating podcast artwork, including lighting, composition, and finding a suitable backgroundBest editing apps for podcast artworkTimestamps:[00:00:00] Intro[00:00:37] Amazing Review for the Podcast[00:01:06] Tips for DIY Brand Photography[00:07:20] Tips for Taking Brand Images of Yourself[00:08:22] Tips for Creating Amazing Podcast Artwork with Krista[00:11:12] Building a Business with Ease and FlowGuest bio:Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.Website: https://heykristamarie.com/Instagram: https://www.instagram.com/heykristamarieShe Calls Her Shots Podcast: Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge –
Ep 68: Building a Strong Visual Identity for Your Podcast with Krista Campbell from She Calls Her Shots
06-02-2024
Ep 68: Building a Strong Visual Identity for Your Podcast with Krista Campbell from She Calls Her Shots
How much thought have you put into the picture you have on your podcast artwork?Or the images of yourself that you use to promote your podcast?In this episode, I'm joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots.We look at how brand photography bridges the gap between online presence and audience connection, going beyond traditional headshots.Krista gives amazing photography tips for capturing the atmosphere, brand colors, and how props can help your listeners envision themselves working with you.Learn why planning for a branding session is crucial and how to align your photographs with your podcast's brand for maximum impact. Lighting is highlighted as a key element in creating the desired audience connection.Join us for these rarely talked about podcasting tips and find out how to find a specialized brand photographer, evoke the right feeling in your audience, and unleash the power of visuals in promoting your podcast.Highlights:Importance of brand photography for podcastersBridging the gap between online presence and connection with audienceBeyond traditional headshots - capturing atmosphere, brand colors, and propsPlanning for a branding sessionAligning photographs with podcast brandConsidering how you want listeners to feel and brainstorming ideasImportance of lighting in creating a connection with audienceFinding a brand photographer who specializes in brand photographyGoogling 'brand photographers' to find local professionalsFinding someone who can evoke a certain feeling and help with planningMisconceptions around branding photographyBuilding a strong visual identity and connecting with a target audienceFinding a photographer who makes you feel comfortable and helps with posing and positioningConveying emotion and understanding the target audience in branding shoot planningTimestamps:[00:00:00] Intro[00:01:05] Defining Brand Photography[00:05:10] How to prepare for a branding session and get the photographs that you want[00:09:02] Tips for finding a brand photographer[00:11:03] The Importance of Branding PhotographyGuest bio:Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.Website: https://heykristamarie.com/Instagram: https://www.instagram.com/heykristamarieShe Calls Her Shots Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner –
Ep 67: An Apple Podcast Update MADE for Lazy Girls
01-02-2024
Ep 67: An Apple Podcast Update MADE for Lazy Girls
Let's discuss an exciting announcement from Apple Podcasts - the introduction of automatically generated transcripts!This feature is a lazy girl's dream, given that Apple Podcasts will provide you with AI automatically generated transcripts on your episodes for free.Not only does this new feature make podcast content more accessible, but it also helps you as a podcaster to effortlessly widen your audience reach.But what does this mean for those who are already paying for transcriptions? How and where can these transcriptions be downloaded? And how can you leverage this feature for generating show notes? Tune in to get all your questions answered and more! Plus, join me for my take on this new feature, as well as podcasting tips to figure out if this feature will suit your workflow or not.Enjoy the episode!Links:Apple Podcasts article: https://podcasters.apple.com/support/5316-transcripts-on-apple-podcastsHighlights:Introduction of automatic transcripts in Apple PodcastsAccessibility of podcasts for everyoneAccessing transcripts from the episode details pageFunctions of the transcripts: reading the full text, searching for specific words or phrases, playing from a specific point in the episodeAvailability of transcripts shortly after publishingDownloading transcripts for use on other platformsAvailability of the feature on iOS 17.4 and higherLanguages currently supported: English, French, German, and Spanish📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 66: What Taylor Swift Can Teach Us About Podcasting
30-01-2024
Ep 66: What Taylor Swift Can Teach Us About Podcasting
In this episode, I'll discuss what we can learn about podcasting from Taylor Swift (although to my knowledge, Taylor Swift has not started her own podcast!). We talk about how you can't please everyone with your podcasting content and you need to focus on creating content for you and your core audience.I say creating content for you; what I mean is content that you enjoy creating. Because if you're creating content that you don't enjoy, it shows. However, you also need to remember that your content can't be all about you and needs to provide some value to your audience and give them that reason to download your episodes.I explore the idea of recording podcast episodes live and reaching more listeners, pushing myself out of my comfort zone, and experimenting with different formats.I share strategies and podcasting tips for successful podcasting, such as:Defining your target audienceCreating engaging contentPromoting your podcastWe also talk about the importance of consistency and authenticity.Disclaimer: Just in case it wasn't obvious, T-Swift has had nothing to do with the creation of this episode and everything I've talked about in this episode in relation to Taylor is simply my opinion. We're Swifites in our household and, in case you're wondering, I think that 'Speak Now' was her best, probably followed by 1989. I thought I'd include the disclaimer so as to try and prevent Taylor Swift and her legal team from suing me!Highlights:Recording podcast episodes live and reaching more listenersPushing yourself out of your comfort zoneExperimenting with different formatsDefining your target audienceCreating engaging contentPromoting your podcastThe importance of consistency and authenticityTimestamps:[00:00:00] Intro[00:02:37] You will never be able to appeal to all listeners with your podcast[00:05:06] Don't be afraid to experiment with your podcast format and content, but also don't change just because a few listeners complain[00:06:35] If you switch up your podcast format and your audience doesn't like it, you can always switch back[00:05:50] Focus on creating content you love and that resonates with your target audience📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School
25-01-2024
Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School
Do you need an expensive microphone for your podcast to be legit?In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He's done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microphones are not essential!What matters most in podcasting is consistently; delivering great content that serves your listeners, not tip-top perfect audio quality. Don't get caught up spending hours editing or let worries about background noise stop you from getting started. As long as your audience can hear and understand you, small imperfections don't really matter.Our advice? Don't break the bank on podcasting gear, especially when you're first getting started. And don't get paralyzed trying to achieve podcast perfection - just start creating content. Stay consistent, connect with your listeners, and optimize as you go. Great content trumps all.So come along and debunk the myth that you need ultra-expensive equipment. I'll show you how I've built a business with affordable tools and a focus on serving my audience. Let's change the conversation and share podcasting tips around what it really takes to succeed in podcasting.Highlights:The importance of budget-friendly podcastingInvesting in launching the podcast correctly rather than expensive equipmentAdam Schaeuble's frugal approach to podcasting equipmentThe success of Adam's podcast with a $97 microphoneThe importance of consistency in podcastingUnderstanding the needs of different podcast genresThe dangers of lazy podcasting and the importance of putting in effortThe misconception that expensive equipment is necessary for a successful podcastTimestamps:00:00:00 Podcasting Business School Talks About Podcasting Equipment00:01:06 The Cost of Adam Schaeuble's Podcasting Equipment00:04:00 Building a Successful Podcast with Minimal Expenses00:05:21 The Power of Consistency in Podcasting00:07:19 The Importance of Editing Your Podcast00:09:39 The pitfalls of lazy podcasting00:12:07 You Don't Need Expensive Equipment to Start a PodcastGuest bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge –
Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School
23-01-2024
Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School
Does your podcast promotion strategy need a shake-up?In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release.Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take advantage of algorithms on platforms like Apple Podcasts and Spotify.By condensing marketing efforts into the first 72 hours, Adam explains how podcasters can generate more activity and increase their chances of being recommended to new listeners. Adam highlights the need to maximize exposure during this period and emphasises quality over quantity's importance.Highlights:Adam's podcasting journey and the importance of podcasting for businessesThe importance of promoting your podcast in the first 72 hours of releaseCondensing marketing efforts into the first 72 hours to generate more activity and increase chances of being recommended to new listenersMaximizing exposure within the first 72 hours of podcast release.Timestamps:00:00:00 Intro00:01:10 Promoting Your Podcast in the First 72 Hours00:01:39 The 72 Hour Marketing Window for Podcast Promotion00:06:35 Using podcast episodes to create multiple pieces of content00:08:19 Promoting Your Podcast Within the First 72 HoursGuest Bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 63: Why I Quit Promoting My Podcast on TikTok
16-01-2024
Ep 63: Why I Quit Promoting My Podcast on TikTok
In this episode, I discuss why I stopped using TikTok to promote my podcast show. I'll also quickly dive into my plans to focus more on live streaming in the future!We will discuss how TikTok is an amazing platform for promoting a brand and for promoting a podcast, but if you're finding it to be just another platform that is eating up your time, then maybe you need to consider a different approach. There are so many social media platforms out there, and it is so easy to get lost down a rabbit hole. Listen in as I unfold the six reasons why TikTok did not work for me and why I decided to step back from using it to promote my podcast. I'll give you actionable podcasting tips for making sure that promoting your podcast on social media isn't a drain on your creativity. Plus, I'll share some insights into showing up on the platforms that you enjoy and those which align with your podcasting audience.Highlights:Why there was a lack of conversion from TikTok to actual podcast listenersHow my preferred content creation methods didn't match well with TikTok's visually-focused formatThe importance of alignment between your podcast and the platforms you choose to promote onWhy you should invest your energy into platforms you actually enjoy usingJoin me as I honestly navigate this tough decision to quit using TikTok for podcast promotion, concluding: "Why not put your energy into creating the content that you do enjoy and showing up on the platform or platforms that you also enjoy?"You'll gain a new perspective on platform selection and social media usage for podcast promotion.Timestamps:[00:00:00] Introduction: Quitting TikTok for Podcast Promotion[00:01:45] Reason 1: Lack of Conversion from TikTok to Podcast Listeners[00:03:12] Reason 2: Mismatch of Content Creation Methods on TikTok[00:04:47] Reason 3: Importance of Aligning with Platforms You Enjoy[00:06:20] Reason 4: Exploring Alternatives for Podcast Promotion[00:07:56] Reason 5: Leveraging Twitter Spaces for Live Streaming[00:09:18] Reason 6: Future Plans for Podcast Promotion[00:10:45] Conclusion: Finding the Best Platforms for Your Podcast🎧 Ep 54: My Weekly Downloads Dropped by 78% - Here's Why ➡️ https://lazygirlpod.captivate.fm/episode/ep-54-my-weekly-downloads-dropped-by-78-heres-why📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 62: How Captivate.fm Made Podcasting Easy for Lazy Girls
11-01-2024
Ep 62: How Captivate.fm Made Podcasting Easy for Lazy Girls
Have you found your podcast host to be lacking in features?This is exactly the scenario I found myself in when I was with my previous podcasting host, Megaphone. I found that (for me) the interface wasn't the best, and I found a lack in features to help grow my podcast.So, in this episode, I talk about my decision and experience to switch my podcast hosting platform from Megaphone to Captivate.fm. I'll go through the reasons why I decided that Megaphone wasn't the podcast hosting platform for me and also why I decided to move over to Captivate.fm.Scroll up and hit play to listen to this episode and pick up some podcasting tips that will help you if you're on the fence about choosing either Megaphone or Captivate.fm as your podcast hosting service. You'll also pick up podcasting tips about how to choose the podcast host that best suits your own podcast.Episodes mentioned:Ep 27: Buzzsprout: Is It Worth the Hype? - https://veritysangan.com/podcast/ep-27-buzzsprout-is-it-worth-the-hype/Ep 39: Changing Podcast Host – Is It Time To Switch? - https://veritysangan.com/podcast/ep-39-changing-podcast-host-is-it-time-to-switch/Links:Try Captivate free for 7 days - https://veritysangan.com/captivateHighlights:Switching podcast hostsIssues with previous host (Megaphone)Benefits of new host (Captivate.fm)Responsive support teamFavourite feature: Captivate Sync plugin - Automated post pages and back catalog syncOther Captivate.fm features: Monetization options and guest booking sectionTimestamps:[00:00:01] Switching Podcast Hosts: A Tech Thursday Report[00:03:35] Switching Podcast Hosts: What You Need to Know[00:04:43] Why I Switched Podcast Hosting Platforms[00:11:31] My Journey from Megaphone to Captivate📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 61: Defying the Weekly Episode Expectation
09-01-2024
Ep 61: Defying the Weekly Episode Expectation
In this episode, I'll address the frequently asked question about whether podcasters need to produce weekly episodes. There is no hard and fast rule dictating a weekly release schedule and as a podcaster, you should find a rhythm that works for them. I parallel this with music artists who don't release albums every week, highlighting that consistent output does not necessarily mean weekly episodes.I'll encourage you to focus on the age-old podcasting tip that is creating quality content and building a loyal audience, rather than feeling pressured to adhere to a specific release schedule. Ultimately, the emphasis is on the fact that podcasting is about finding what works best for you as an individual podcaster and your show.Highlights:Introduction to the question: Do you need to produce weekly podcast episodes?Comparison with music artists who release albums less frequently than weekly.Emphasizing that consistency does not necessarily mean a weekly release schedule.The importance of finding a rhythm that works for the podcaster.Highlighting the benefits of releasing episodes less frequently, such as allowing for more focused content and better preparation.Encouraging podcasters to prioritize quality over quantity and to set realistic goals for themselves.The importance of communication with listeners about release schedules and expectations.Timestamps:[00:00:00] Introduction[00:01:32] Debunking the Weekly Release Myth[00:02:10] Success Stories: Lessons from the Music Industry[00:03:34] Finding Your Podcasting Rhythm[00:04:52] The Importance of Quality Over Quantity📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 60: The Power of Audio: Creating Immersive Experiences through Podcasting - with Chris Smith
04-01-2024
Ep 60: The Power of Audio: Creating Immersive Experiences through Podcasting - with Chris Smith
Join me for an insightful conversation with Chris Smith from Podtastic Audio as we dive deep into the world of podcasting audio.I ask Chris why there seems to be a preference for audio podcasting over video and how listener statistics should inform podcast content. He shares effective ways to improve audio quality in podcasts, pointing out "With audio, you can do more with less. Audio is probably the only content that ever would exist that you can physically consume while doing anything else."We discuss the immersive experience of audio, podcast advertising, challenges in video editing compared to audio, and much more. You'll hear nuggets of wisdom from Chris like "What's in it for the listeners? I know why you as the podcaster are doing it...But why should the listener care? Why are they here? What are they getting out of this?” We'll also talk about the statistic that 80% of podcasters DON'T use video as part of their podcasting production.Tune in for actionable podcasting tips and insights on how to create a successful podcast without spending a fortune.🎧 Listen to Podtastic Audio - https://podtasticaudio.com/Highlights:Advice on creating a great podcast without spending a fortuneThe benefits of audio podcasts and the ability to create an immersive experience for listenersThe preference for audio podcasts over video podcasts and the freedom and convenience it offersUnderstanding your audience and using listener statistics to inform content creation decisionsThe immersive experience of audio and the quick pacing of YouTube videosThe significance of audio quality in podcasting and actionable tips for improving itThe difference between radio and podcast advertising, and the ability to skip ads in podcastsThe impact of microphone choice, headphone usage, and environment on audio qualityThe importance of engaging content and providing value to the listeners.Timestamps:[00:00:00] Intro[00:03:46] Why Focus on Audio Podcasts[00:10:16] The Pros and Cons of Audio vs Video Podcasting[00:16:05] The Importance of Knowing Your Audience in Podcasting[00:21:17] The Power of Audio and YouTube's Quick Pace[00:29:48] Improving Audio Quality for Podcasts[00:35:51] The Importance of Audio Quality in Podcasting📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinarMentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 59: Stay On Brand While Cashing In: Cloaking Affiliate Links the Right Way
02-01-2024
Ep 59: Stay On Brand While Cashing In: Cloaking Affiliate Links the Right Way
In this episode, I discuss the concept of cloaking affiliate links and why it is an important podcast monetization strategy.I explain what exactly cloaking links means and the various benefits it provides in terms of improving click-through rates, deterring commission theft, and making links more memorable and shareable. These podcasting tips are not to be missed! I then recommend using the WordPress plugin Pretty Links to easily customize and brand your affiliate links. I emphasize the importance of only promoting affiliate products you genuinely trust and believe in.Highlights:Cloaking affiliate links makes them more user-friendly, trustworthy, and on-brand. It involves creating a shortened, branded link that redirects to the affiliate URL.Cloaking links can improve click-through rates as they appear less promotional and suspicious. It also deters commission theft.Sharing long, ugly links can discourage clicks. Short, branded links are more appealing and memorable.The WordPress plugin Pretty Links allows you to customize and cloak affiliate links to make them visually appealing.You should only promote affiliate products and services you genuinely believe in and use yourself. This builds trust with your audience. Be transparent if you no longer use something you previously promoted.Timestamps:[00:00:00] Intro[00:05:05] What affiliate links are and how they allow podcasters to earn commissions[00:06:03] Why it's important to only promote affiliate products you genuinely recommend[00:07:16] Benefits of cloaking affiliate links, including better branding, higher clickthrough rates, and protecting commissions[00:08:09] How the Pretty Links WordPress plugin makes it easy to cloak links[00:10:52] Four best practices for using Pretty Links effectivelyLinks:Pretty Links (WordPress plugin): https://prettylinks.com/ 📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar Learn more about your ad choices. Visit megaphone.fm/adchoices Mentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 58: Getting Curious and Hosting Amazing Guest Interviews - with Matt Gilhooly
28-12-2023
Ep 58: Getting Curious and Hosting Amazing Guest Interviews - with Matt Gilhooly
In this episode, I had an engaging conversation with Matt Gilhooly, the host of The Life Shift Podcast. As Matt delved into his journey, he highlighted the importance of maintaining authenticity and curiosity during interviews. As he put it, "I really want it to be a candid conversation, because if you say something that sparks my curiosity, I want to go down that road." Our discussion explored various aspects concerning podcasting, from filtering pitches to formulating spontaneous questions. Can we approach strangers for their personal stories? How does one sift through numerous pitches to find the perfect guest? What is the role of active listening in shaping a dynamic podcast interview? How do you transform critical feedback into a symbol of pride? You'll find answers and podcasting tips to all these intriguing questions and explore more as Matt shares invaluable advice and tips for aspiring podcast hosts.And don't miss out on the fun story behind Matt's unique 'It's Just Okay' t-shirt too! Stick around to the end to find out where you can listen to the Life Shift Podcast and connect with Matt. Get ready for an episode packed with insight, podcasting advice, and inspiration.🎧 Listen to The Life Shift Podcast: https://www.thelifeshiftpodcast.com/Highlights:How Matt Gilhooly started the podcast as a school assignment and has now released over 118 episodes.The process of finding guests for the podcast and the initial fear of approaching strangers.Utilizing LinkedIn to create a space for potential guests to learn more about the podcast.The challenges of filtering through podcast pitches and the types of pitches not worth responding to.The importance of personal connection in the pitching process.Matt's approach to formulating questions during podcast interviews and the importance of curiosity and active listening.The editing process of the podcast and creating a balanced distribution of talking time between host and guest.The value of active listening and creating meaningful dialogue in podcast interviews.Advice for podcast hosts, including the importance of genuine curiosity and not prescribing the conversation.The story behind the 'It's Just Okay' t-shirt and how it turned into a symbol of embracing the podcast's uniqueness.Timestamps:[00:00:00] Intro[00:03:43] Getting guests for The Life Shift Podcast[00:08:38] Pitching Guests for a Podcast[00:10:46] Navigating the World of Podcast Pitches[00:13:08] Formulating Questions on the Spot[00:18:14] The Importance of Listening in Podcast Interviews[00:19:36] Advice for Podcast Hosts: Be Curious, Listen, and Don't Assume[00:21:21] The story behind Matt Gilhooly's 'It's Just Okay' t-shirt📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar Learn more about your ad choices. Visit megaphone.fm/adchoices Mentioned in this episode:Join the Lazy Pod Club ➡️...
Ep 57: Debunking 5 Common Podcasting Myths
26-12-2023
Ep 57: Debunking 5 Common Podcasting Myths
Have you ever fallen for common podcasting myths? I'm raising my hand here! I'm Verity from The Lazy Girls Guide to Podcasting and in this straight-talking episode, I'm getting real about assumptions I used to make. If you're nodding along to any of these, let me pull back the curtain:Relying on big-name guests to promote your show rarely works. I used to think their fanbase would automatically listen. Not true! I'll share what actually builds an audience.  No need to break the bank on equipment and software! I started with basic gear and free programs. Good content matters most.Reviews and ratings have limited influence. I'll debunk what impacts visibility and share what ratings are actually good for.  Episode artwork - I thought it was lame! Now I see value in catching eyes and interest. Episode numbers in titles - leaving them out caused me headaches. I'll share why I include them now!I cringe at what I used to believe before learning these truths. As I reflect on mistakes that misguided me, I realization hit: so many podcasters fall into the same traps! So I'm coming clean. Join me as I unpack the myths, missteps, and lessons that now guide my podcasting approach. Whether you're starting out or more experienced, these podcasting tips and my transparency provide an "aha" moment and path forward. I'm excited to simplify the complexities around growth and peel back the curtain on the podcasting world. Hit play now to hear me get vulnerable and equip you with game-changing insights!Highlights:Inviting big-name guests to increase listener numbersThe importance of expensive equipment and softwareThe power of algorithms influenced by reviews and ratingsDismissing the importance of episode artworkIncluding episode numbers in podcast titlesTimestamps:[00:00:00] Intro[00:00:31] Debunking Myths about Podcast Growth Strategies[00:05:46] The Truth About Podcasting Equipment and Software[00:06:54] Debunking Podcasting Myths and Understanding the Value of Episode Artwork[00:09:24] Controversies and Benefits of Including Episode Numbers in Podcast Titles[00:11:45] Debunking Podcasting Myths📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar Learn more about your ad choices. Visit megaphone.fm/adchoices Mentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 56: How to Attract High-Value Guests to Your Show
19-12-2023
Ep 56: How to Attract High-Value Guests to Your Show
Are you ready to take your podcast interviews to the next level?In this episode of Lazy Girls Guide to Podcasting, I'll reveal a game-changing approach and tips to categorizing podcast guests. Discover the three distinct types of guests that can transform your show and skyrocket engagement. Join me as I share valuable podcasting tips on booking guests, including untapped potential within your circle, finding new voices, and leveraging well-known experts.Learn how to provide value to your audience and create episodes that leave a lasting impact. Plus, dive into my personal experience and tips on successful guest booking.Don't miss out on this episode packed with actionable strategies for you and your podcast!Highlights:Overview of the three groups of potential podcast guests: people within your circle, people you need to find, and well-known experts or celebrities.The potential of inviting people within your circle, with me sharing my experience with my first podcast and my friend's episode brought in new listeners.The importance of providing value to the audience and considering how each guest contributes to that.The potential limitations of inviting well-known experts or celebrities, and how they may not necessarily boost a podcast's popularity.My experience with guest booking and how I prepared my invites.The importance of timing, referencing previous guests, and providing a personal and convincing reason for inviting a particular expert to the show.Timestamps:[00:00:00] Three Types of Podcast Guests: A Different Approach[00:00:51] Welcoming New Listeners to the Podcast World[00:02:18] Three Types of Podcast Guests Explained[00:05:36] Selecting the Right Guests for Your Podcast[00:12:27] Enhancing Podcasting Experience: Masterclass on Booking Bigger Guests📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar Learn more about your ad choices. Visit megaphone.fm/adchoices Mentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 55: The WORST Way to Grow Your Podcast Audience
12-12-2023
Ep 55: The WORST Way to Grow Your Podcast Audience
In this episode, we discuss why doing "listen for listen" or "subscribe for subscribe" exchanges is the worst way to grow your podcast audience. I'll explain why this strategy doesn't lead to genuine growth and instead suggest strategic podcasting tips for promoting your podcast through social media and other channels where your target audience resides.We'll cover the importance of genuine connection and engagement in building a podcast audience and look at promoting on platforms where your podcast audience is. We also talk about the importance of creating original content to foster community growth. I'll explain why I'm so against the transactional model of growth and instead focus on key strategies that will help you attract listeners who genuinely appreciate their content.Links:Episode 48 - Using Business Marketing Strategies to Promote Your Podcast – Podcast Marketing Series Pt 1Highlights:Importance of batch recording podcasts in busy months like DecemberBenefits of splitting up the recording, editing, and note-making processes efficientlyCommon ineffective strategy of 'subscribe for subscribe' or 'listen for listen'Importance of genuine connection and engagement in building a podcast audienceStrategies for promoting on platforms where your audience isCreating original content to foster community growthDiscouraging the transactional model of subscribe-for-subscribe or listen-for-listenImportance of creating authentic promotional strategiesTimestamps:[00:00:00] Intro[00:02:04] Podcast Growth: Do's and Don'ts[00:10:52] The importance of authentic audience growth for your Podcast📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar Learn more about your ad choices. Visit megaphone.fm/adchoices Mentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 54: My Weekly Downloads Dropped by 78% - Here's Why
05-12-2023
Ep 54: My Weekly Downloads Dropped by 78% - Here's Why
Just last month I noticed a significant 78% drop in downloads when I did not promote my podcast on Twitter for two weeks, but no noticeable impact when I stopped promoting on Instagram.So, in this episode, I explore why not posting on Twitter (or X!) was so impactful on my podcast and offer valuable podcasting tips as to why it's so important to choose the right platform for promoting your podcast, based on where your audience is.Links:SummarAIze - https://veritysangan.com/summaraize Content Studio - https://veritysangan.com/contentstudio Twitter - https://twitter.com/VeritySangan TikTok - https://www.tiktok.com/@lazygirlpod Highlights:Observing a 78% drop in downloads when not promoting on Twitter for two weeksNo noticeable impact on downloads when not promoting on InstagramImportance of choosing the right platform for promoting a podcastIdentifying where the audience is and focusing marketing efforts thereTimestamps:[00:00:00] Intro[00:01:03] Impact of social media promotion on podcast downloads[00:08:39] Effective Platforms for Promoting Your Podcast[00:11:48] Wrap up of an episode📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar Learn more about your ad choices. Visit megaphone.fm/adchoices Mentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club
Ep 53: Podcast Show Notes that Convert: Secrets to Attracting More Listeners and Subscribers
28-11-2023
Ep 53: Podcast Show Notes that Convert: Secrets to Attracting More Listeners and Subscribers
Creating effective podcast show notes that can attract potential listeners, increase downloads, and boost your subscriber count is a pivotal part of podcast production. So, in this episode, I'll share my podcasting tips and strategies to enhance your show notes, including writing catchy headlines, providing brief episode overviews, using timestamps, and avoiding technical jargon.We will touch on the significance of incorporating SEO techniques to improve your podcast's visibility in search engine results. Learn how to utilise keywords and phrases strategically in your show notes to reach a wider audience and increase your podcast's discoverability.Furthermore, I'll introduce you to my favourite efficient online tool, Summarize.com, which auto-generates show notes, timestamps, hashtags, social media posts, and even email templates. Discover how this fantastic resource can simplify your podcast promotion process and save you time!Links:Summaraize - https://veritysangan.com/summaraize Otter.ai - https://veritysangan.com/otter Hemingway App - https://hemingwayapp.com/ Timestamps:[00:00:00] Introduction[00:00:24] Mastering Podcast Show Notes[00:02:25] Improving Your Podcast Show Notes[00:05:46] Practical Tips for Crafting Compelling Podcast Show Notes[00:07:47] The Importance of Show Notes for your Podcast: Tools and Strategies📧 Subscribe to the newsletter: https://veritysangan.com/newsletterFreebies:✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar Learn more about your ad choices. Visit megaphone.fm/adchoices Mentioned in this episode:Join the Lazy Pod Club ➡️ https://veritysangan.com/membershipLazy Pod Club