In this episode, Bill talks to the Founder and Chief Strategist of Your Brand Amplified®, Anika Jackson, about how authenticity can help you create your personal brand and get you the right audience. She also shares tips and strategies to make the best out of your ads and content on any social media platform.

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist, and podcast host. As a Marcom executive, she has done it all, including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple-decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; founding board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in Public Relations about Public Relations and Branding.

Learn more about Anika:

Website: https://yourbrandamplified.co/

LinkedIn: https://www.linkedin.com/in/anikajackson/

FB: https://www.facebook.com/amplifywithanika

IG: https://www.instagram.com/amplifywithanika/

Email: anika@yourbrandamplified.co

Listen to her podcast: https://yourbrandamplified.co/podcast/

Show notes:

[0:19] Who is Anika Jackson?

[1:15] What works for companies today in terms of branding and getting customers organically?

[7:00] Is it best for people to post the same content on all the platforms on the same day?

[10:25] How do you find the right audience?

[14:04] Are short reels more effective?

[17:11] Who are the people Anika can help?

[20:12] Where to find Anika

[20:59] What does money mean to Anika?

[24:31] Outro

Connect with Bill Bloom

Web: https://www.bloomfinancialco.com/

https://bloomfinancialco.kartra.com/page/bNJ87

Email: bill@bloomfinancial.us

LinkedIn: https://www.linkedin.com/in/bloomfinancial/

FB: https://www.facebook.com/retireasyoudesirepodcast

Securities and investment advisory services offered through Woodbury Financial Services, Inc. (WFS) member FINRA/SIPC. WFS. is separately owned and other entities and/or marketing names, products or services referenced here are independent of WFS.

Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.