Racing Mentor Sponsorship Podcast

Racing Mentor

The Racing Mentor Sponsorship Podcast will help you get on track with expert advice on motorsport sponsorship from the people who have succeeded. It's relevant to racing drivers all around the world, no matter what level you're currently at. It focuses on how drivers can stand out in a crowded market, secure sponsorship and continue climbing the motorsport ladder. read less

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Riproduci trailer

Introducing the new Racing Mentor Sponsorship Podcast

Introducing the new Racing Mentor Sponsorship Podcast

As a journalist and former Porsche team boss, Jess Shanahan set up Racing Mentor after seeing how many talented drivers were unable to climb the ladder due to lack of funds. Racing Mentor aims to bring business and marketing knowledge to racing drivers at all levels, all over the world. It focuses on how drivers can stand out in a crowded market, secure sponsorship and continue climbing the motorsport ladder. The new Racing Mentor Sponsorship Podcast will help you get on track with expert advice on motorsport sponsorship from the people who have succeeded.

Episodi

050 - Quick Sponsorship Wins

050 - Quick Sponsorship Wins

With the race season fast approaching, what can you do to secure sponsorship quickly? Jess and Toby talk through some quick-win options in this episode of the Sponsorship Podcast.

049 - Quick Tips: How to plan for the new year

049 - Quick Tips: How to plan for the new year

Join Jess as she discusses how you can plan for 2022, including how to get last-minute sponsorship.

048 - Where have we been?

048 - Where have we been?

We had a break and now we're back! Listen as Toby Trice discusses his championship win in the Ginetta Academy and how Jess has developed a course that's changing lives all over the world.

047 - How to Get More Confident Asking for Money

047 - How to Get More Confident Asking for Money

In this week's episode, Jess and Toby tackle the subject of how to ask for money successfully, not underselling yourself, and how to demonstrate the value in what you are offering and justifying the cost implications involved.

046 - How to Get Press Coverage (By Thinking Outside the Box)

046 - How to Get Press Coverage (By Thinking Outside the Box)

Big press coverage can be hiding around any corner, you just need a little out-of-the-box thinking to find those opportunities. In this episode, Jess and Toby give clear examples of avenues you may not have thought of when it comes to securing press coverage.

045 - How to Use a Press Release

045 - How to Use a Press Release

Writing a press release is only half the solution. How can you utilise the press release to maximise your coverage in the press and with existing and potential sponsors? In this week's episode Jess and Toby discuss how you should approach the media, and some top tips on how to get your story shared as widely as possible.

044 - How to Write a Press Release

044 - How to Write a Press Release

Getting press coverage is a great way to get more visibility, which makes conversations with potential sponsors so much easier. In this episode we go through how to write a compelling press release that will be picked up by journalists.

043 - How to Find and Understand Sponsor Goals

043 - How to Find and Understand Sponsor Goals

You can find out so much about a potential sponsor before you pitch. By understanding their goals, you can create something that not only wows them but also provides clear value. In this episode Jess and Toby talk about how to find those goals and use them in your pitch.

042 - Q&A: Where to start, Instagram, thinking like an influencer and more.

042 - Q&A: Where to start, Instagram, thinking like an influencer and more.

In this episode, Jess and Toby answer your questions about motorsport sponsorship, social media, and more.

041 - Email Templates

041 - Email Templates

Whether you're creating your own email template to save time or are using one from Racing Mentor, here are some tips on how to keep them relevant and personal to the business you're pitching to.

040 - How to Go Above and Beyond for Sponsors at a Race Weekend

040 - How to Go Above and Beyond for Sponsors at a Race Weekend

In this weeks episode Jess and Toby discuss what you can do at a race weekend to go that extra mile for your sponsors and clearly demonstrate your added value.

039 - How to Find Sponsors to Pitch to

039 - How to Find Sponsors to Pitch to

Finding the right sponsors to propose your sponsorship packages too is crucial. In this week's episode, Jess and Toby discuss how you can find the perfect sponsorship for your racing efforts.

038 - The Basics of Sponsorship

038 - The Basics of Sponsorship

In this week's episode, Jess and Toby take it back to the fundamental basics of sponsorship, how to attract them and approach them professionally.

037 - How Outsourcing Can Help Free Up Your Time

037 - How Outsourcing Can Help Free Up Your Time

In this week's episode, Jess and Toby discuss when you should start outsourcing particular elements of your workload, so that you can focus on the more important projects and the bigger picture.

036 - How to Have Fun With Your Content

036 - How to Have Fun With Your Content

In this week's episode, Jess and Toby discuss how to have fun while making your online content, bringing out your personality professionally and how to think outside the box.

035 - What to Do When You Lose Motivation

035 - What to Do When You Lose Motivation

Keeping your motivation up, especially at the moment, can prove difficult for anyone. In this week's episode, Jess and Toby discuss their experiences of lacking motivation, when to take a break, and how to overcome it so that you can continue to work towards your goals and objectives.

034 - How to Find Your Niche

034 - How to Find Your Niche

Differentiating yourself is key when building your personal brand and developing an engaged audience. The easiest way to do this it to play to your strengths, focus on what motivates you and find your individual niche. In this week's episode, Jess and Toby explain the best ways of finding your niche, how to use it to your advantage to build your following.

033 - Content Types We're Bored of Seeing From Racing Drivers

033 - Content Types We're Bored of Seeing From Racing Drivers

"It's race week!" - Sadly it's not, but in this week's episode Jess and Toby discuss the various forms of content they are bored of seeing from racing drivers on social media, and what you can do while there's no racing to ensure you stand out from the crowd, appealing to your fans and sponsors.

032 - Maximising opportunities on LinkedIn

032 - Maximising opportunities on LinkedIn

In this week's episode, Jess and Toby discuss how you can maximise the potential of LinkedIn to your advantage, forging new relationships and how you should approach new contacts with sponsorship propositions correctly.

031 - How to Make a Winning First Impression

031 - How to Make a Winning First Impression

Making a good first impression can be vital. In this week's episode, Jess and Toby discuss how you can make yours count both online and in person, while demonstrating the values of your brand at the same time.