Ignite Your Offer with Angela Tsai & Cristina Castro

🎙️ Episode 5: Impact (Foundation Episode 5)DescriptionWhat kind of impact do you really want to make with your business? In this heartfelt episode of Ignite Your Offer, Angela and Cristina go deep on what impact actually means—and how to stop overthinking it.Impact doesn’t have to be loud, global, or perfectly packaged. Sometimes it’s quiet, personal, and deeply transformational. Whether you’re a movement-maker creating ripple effects on the ground, or a change-maker shaking systems from the top down, your work matters.Tune in as they explore the power of energy, presence, and intention, and how anchoring into your deeper "why" can shift everything—from how you show up in your business to how others receive it.⏱️ Timestamps00:00 – Welcome to the podcast01:10 – What does the world really need?02:30 – Purity, innocence & the genius in every person04:15 – Everyone has light to shine06:00 – Creating ripple effects in your immediate circle07:45 – The myth of “big” impact09:00 – Change-makers vs. movement-makers11:25 – How Angela and Cristina view impact differently—but complement each other13:00 – Defining your version of impact15:10 – Impact as energy exchange17:20 – Little moments, big resonance19:10 – Reframing early challenges in business (like empty webinars)21:15 – Impact is presence: why your energy matters23:00 – Focus on the next right step, not the next 1025:40 – Releasing the “shoulds” around what impact should look like27:10 – Staying grounded in purpose, not performance29:00 – Final thoughts + what it really means to help someoneStay in touch:Website: https://www.growyourbrandwithimpact.com/Instagram: https://www.instagram.com/growyourbrandwithimpactLinkedIn: https://www.linkedin.com/in/angelatsai1/https://www.linkedin.com/in/cristina-castro-reyes/About the show:Welcome to Ignite Your Offer, the show that explores how to change the world and make money, while doing work you love.Angela Tsai and Cristina Castro are the Offer Coaches that help you, as a business owner, create clear offers that make you confident in your marketing and sales.You're in the right place if you find that:- Juggling the business and home life leaves you with organisational paralysis.- You're tired of reach-outs, social media content, ads, networking with no return.- The ‘3 secrets to success’ marketing gurus are starting to all sound the same.- The idea of having more flexibility and freedom feels like a pipedream.- You’re finding the online space inauthentic and loud, struggling to differentiate yourself.- You are not certain what you offer is actually worth, how much you should charge.- You’re stuck on honing your niche. Coaches keep saying to go deeper, “But how do I start?”.-You feel alone in your head, on this journey.Angela and Cristina will share their expertise to help guide you to your ideal offer in each episode of this podcast, changing your mindset to focus on clarity and loving what you do.

🎙️ Episode 4: Vision (Foundation Episode 4)DescriptionHave you ever built a business that looked successful on paper but didn’t feel right in your soul? In this episode of Ignite Your Offer, Angela and Cristina explore the often-missing piece behind misaligned business models: vision.They introduce their signature tool—the One Page Vision—and walk you through how it helps creatives, coaches, and entrepreneurs organize their ideas, reconnect with their purpose, and move forward with clarity. It’s more than just a strategic map—it’s a reflection of your essence, your direction, and the life you want to live.If you’re feeling pulled in too many directions or you’ve built something that doesn’t quite fit, this episode will give you the perspective and structure to realign from the inside out.⏱️ Timestamps00:00 – Welcome to the podcast01:10 – Why so many business owners feel unfulfilled02:30 – What is the One Page Vision? (Organized brain dump → business clarity)04:45 – The hidden trap of over-structuring your ideas too early07:15 – Deconstruction: The messy middle that leads to the magic09:00 – Moonlight and Marie Kondo: Angela’s deep dives into clarity11:40 – Christina's role: making the light shine brighter13:20 – When your ideas start to feel like YOU15:10 – From scattered diamonds to handcrafted jewelry (offer creation metaphor)17:30 – Letting go of outdated roles and weaving in new ones19:40 – Identity evolution: how your vision grows with you21:15 – Building a business from alignment, not obligation23:00 – The vision isn’t a limitation—it’s a compass24:30 – Individual identity first, then shared vision (especially in partnerships)26:00 – The One Page Vision as a constant reference point27:50 – The 16-hour workweek: how vision shaped a lifestyle30:10 – You don’t need a new business—you need a new lens32:00 – This process isn’t for beginners—it’s for those ready to go deeper34:00 – Why this work attracts people seeking fulfillment, not just profit36:15 – Your next step: build a business that feels like youStay in touch:Website: https://www.growyourbrandwithimpact.com/Instagram: https://www.instagram.com/growyourbrandwithimpactLinkedIn: https://www.linkedin.com/in/angelatsai1/https://www.linkedin.com/in/cristina-castro-reyes/About the show:Welcome to Ignite Your Offer, the show that explores how to change the world and make money, while doing work you love.Angela Tsai and Cristina Castro are the Offer Coaches that help you, as a business owner, create clear offers that make you confident in your marketing and sales.You're in the right place if you find that:- Juggling the business and home life leaves you with organisational paralysis.- You're tired of reach-outs, social media content, ads, networking with no return.- The ‘3 secrets to success’ marketing gurus are starting to all sound the same.- The idea of having more flexibility and freedom feels like a pipedream.- You’re finding the online space inauthentic and loud, struggling to differentiate yourself.- You are not certain what you offer is actually worth, how much you should charge.- You’re stuck on honing your niche. Coaches keep saying to go deeper, “But how do I start?”.-You feel alone in...

🎙️ Episode 3: Validation (Foundation Episode 3)DescriptionEver poured your heart into creating an offer—only to be met with silence? You’re not alone. In this episode of Ignite Your Offer, Angela and Cristina break down why validation is one of the most overlooked yet critical steps in offer creation—and why skipping it can stall your momentum.From backdoor validation experiments to emotionally-charged "no’s" that teach you more than a dozen "yeses" ever could, they share real stories from their business evolution and what they’ve learned about listening to what your market actually values.Whether you're just starting or pivoting, this episode will help you reframe rejection, uncover what really resonates, and validate your offer in a way that feels aligned, supported, and strategic.⏱️ Timestamps00:00 – Welcome to the podcast01:10 – The unexpected catalyst behind Ignite Your Offer03:40 – Early-stage validation (before we knew what it was)06:15 – “That was worth the entire investment” – client feedback08:50 – The resistance to selling clarity11:00 – Hearing the same message over and over—but not listening13:10 – What experts often overlook in their own brilliance15:00 – Trust and challenge: why timing matters18:25 – Feeling secure before facing challenge21:00 – Dangers of seeking validation too early23:45 – Why early “no’s” are more valuable than early “yeses”26:30 – How nos shape better offers29:00 – Building resilience to rejection30:45 – The emotional toll of rejection (we’re not robots!)32:20 – Creating a business model that reflects what you truly want34:00 – Encouraging the no: the anti-perfection approach36:10 – The value of external perspective and mentorship38:00 – Final thoughts + next stepsStay in touch:Website: https://www.growyourbrandwithimpact.com/Instagram: https://www.instagram.com/growyourbrandwithimpactLinkedIn: https://www.linkedin.com/in/angelatsai1/https://www.linkedin.com/in/cristina-castro-reyes/About the show:Welcome to Ignite Your Offer, the show that explores how to change the world and make money, while doing work you love.Angela Tsai and Cristina Castro are the Offer Coaches that help you, as a business owner, create clear offers that make you confident in your marketing and sales.You're in the right place if you find that:- Juggling the business and home life leaves you with organisational paralysis.- You're tired of reach-outs, social media content, ads, networking with no return.- The ‘3 secrets to success’ marketing gurus are starting to all sound the same.- The idea of having more flexibility and freedom feels like a pipedream.- You’re finding the online space inauthentic and loud, struggling to differentiate yourself.- You are not certain what you offer is actually worth, how much you should charge.- You’re stuck on honing your niche. Coaches keep saying to go deeper, “But how do I start?”.-You feel alone in your head, on this journey.Angela and Cristina will share their expertise to help guide you to your ideal offer in each episode of this podcast, changing your mindset to focus on clarity and loving what you do.

🎙️ Episode 2: Gaining Clarity (Foundation Episode 2)DescriptionPutting the right offer in front of the right person requires more than a great strategy—it demands clarity. In this episode of Ignite Your Offer, Angela Tsai and Cristina Castro Reyes explore what it really means to gain clarity around your offer, your audience, and yourself.They dive into the mindset shifts required to move from a corporate frame of reference to a business owner’s expansive possibilities, how your knowledge may actually be clouding your communication, and why boundaries—especially around your time—are the fastest path to creative breakthroughs.This episode is for you if you feel stuck, overwhelmed, or like you're speaking but no one's listening. You’ll walk away with new perspectives and practical ways to access clarity through constraint, creativity, and conscious choices.⏱️ Timestamps00:00 – Welcome to the Podcast01:15 – Corporate safety vs. entrepreneurial free fall04:10 – The cost of limited thinking inside corporate structures06:20 – Trading Chanel bags for scrubbing toilets: reframing work08:00 – Business vs. corporate mindsets: Options beyond A, B, and C10:35 – Talking transformation vs. selling outcomes12:10 – Why clients don’t care about your process14:30 – The expert's A-to-B vs. the client's A-to-B16:50 – Gaining clarity through resonance and active engagement19:40 – Why clarity is hard to gain on your own21:25 – Cristina’s “elephant exercise” for creative breakthroughs23:10 – The power of external perspective and playful disruption25:00 – Setting hard boundaries to create focus27:00 – Why no constraints = no clarity28:30 – Time is your most valuable asset30:00 – The cost of ignoring time and health in business31:40 – Designing a business that reflects how you want to spend time33:20 – The “repeat this 1,000 times” test for daily alignment35:00 – The importance of emptying your days to find true focus36:15 – Final thoughts + next stepsStay in touch:Website: https://www.growyourbrandwithimpact.com/Instagram: https://www.instagram.com/growyourbrandwithimpactLinkedIn: https://www.linkedin.com/in/angelatsai1/https://www.linkedin.com/in/cristina-castro-reyes/About the show:Welcome to Ignite Your Offer, the show that explores how to change the world and make money, while doing work you love.Angela Tsai and Cristina Castro are the Offer Coaches that help you, as a business owner, create clear offers that make you confident in your marketing and sales.You're in the right place if you find that:- Juggling the business and home life leaves you with organisational paralysis.- You're tired of reach-outs, social media content, ads, networking with no return.- The ‘3 secrets to success’ marketing gurus are starting to all sound the same.- The idea of having more flexibility and freedom feels like a pipedream.- You’re finding the online space inauthentic and loud, struggling to differentiate yourself.- You are not certain what you offer is actually worth, how much you should charge.- You’re stuck on honing your niche. Coaches keep saying to go deeper, “But how do I start?”.-You feel alone in your head, on this journey.Angela and Cristina will share their expertise to help guide you to your ideal

🎙️ Episode 1: The Journey (Foundation Episode 1)DescriptionWelcome to the very first episode of Ignite Your Offer! In this honest and heartfelt conversation, co-hosts Angela Tsai and Cristina Castro Reyes peel back the curtain on the personal experiences, cultural influences, and mindset shifts that shaped their journeys into entrepreneurship.From immigrant roots and family businesses to breaking generational patterns and redefining success, this episode invites you to reflect on your own story. Discover how the struggles and values of our upbringing can shape our offers, fuel our purpose, and ultimately become the foundation of the work we love.If you've ever felt like entrepreneurship wasn't "meant for you," this episode is for you.⏱️ Timestamps00:00 – Welcome to Ignite Your Offer01:15 – How childhood shaped our view of business03:50 – Cristina's upbringing: garlic bread, music, and failed ventures07:25 – The fear of being an entrepreneur10:12 – Why seeing struggle at home shaped Cristina’s beliefs13:40 – The gap between hard work and business success16:00 – Angela’s story: generational work ethic & cultural expectations19:44 – Learning about money and independence early23:02 – First jobs and the link between self-worth and income25:10 – Jumping into business: calculated risks and trust28:00 – Why some risks work and some don’t—and why that’s okay29:30 – What we believe entrepreneurship really is31:45 – Finding alignment: Who are you now, and what do you want to offer?33:20 – Evolving identities, titles, and what they mean to you35:10 – You don’t need to have it all figured out36:30 – Thanks for tuning in + next stepsStay in touch:Website: https://www.growyourbrandwithimpact.com/Instagram: https://www.instagram.com/growyourbrandwithimpactLinkedIn: https://www.linkedin.com/in/angelatsai1/https://www.linkedin.com/in/cristina-castro-reyes/About the show:Welcome to Ignite Your Offer, the show that explores how to change the world and make money, while doing work you love.Angela Tsai and Cristina Castro are the Offer Coaches that help you, as a business owner, create clear offers that make you confident in your marketing and sales.You're in the right place if you find that:- Juggling the business and home life leaves you with organisational paralysis.- You're tired of reach-outs, social media content, ads, networking with no return.- The ‘3 secrets to success’ marketing gurus are starting to all sound the same.- The idea of having more flexibility and freedom feels like a pipedream.- You’re finding the online space inauthentic and loud, struggling to differentiate yourself.- You are not certain what you offer is actually worth, how much you should charge.- You’re stuck on honing your niche. Coaches keep saying to go deeper, “But how do I start?”.-You feel alone in your head, on this journey.Angela and Cristina will share their expertise to help guide you to your ideal offer in each episode of this podcast, changing your mindset to focus on clarity and loving what you do.

Welcome to Ignite Your Offer, the show that explores how to change the world and make money, while doing work you love. Angela Tsai and Cristina Castro are the Offer Coaches that help you, as a business owner, create clear offers that make you confident in your marketing and sales.You're in the right place if you find that:- Juggling the business and home life leaves you with organisational paralysis.- You're tired of reach-outs, social media content, ads, networking with no return.- The ‘3 secrets to success’ marketing gurus are starting to all sound the same.- The idea of having more flexibility and freedom feels like a pipedream.- You’re finding the online space inauthentic and loud, struggling to differentiate yourself.- You are not certain what you offer is actually worth, how much you should charge.- You’re stuck on honing your niche. Coaches keep saying to go deeper, “But how do I start?”.-You feel alone in your head, on this journey.Angela and Cristina will share their expertise to help guide you to your ideal offer in each episode of this podcast, changing your mindset to focus on clarity and loving what you do.