Her Business Beat

Geneva Maresma

Are you an entrepreneur who wishes to monetize meaningful work? Do you want to define success on your own terms? Are you ready to trade the constant work hustle for life harmony? Do you want to let go of perfectionism and embrace the joy of your often messy business journey? A purpose and profit couch chat with your business besties, Her Business Beat is here to inspire entrepreneurial women to fuel their greatest ambitions with pure heart.  We want to encourage a generation of women to embrace grace with grit for strong and effective leadership.  Whether you’re running a business on the side of a day job, trying to replace your corporate salary, or are making 6 and 7 figures, it’s time for communities of women to celebrate successes on the terms of each woman’s unique dreams. On our podcast, we’ll dive into real-life, relatable, heart-led business talk with women who span the business spectrum from rising up-and-comers to leading and scaling creatives, CEOs, and community changers.  Soul Sister, it’s time to check your purpose pulse with Her Business Beat. read less
BusinessBusiness
EntrepreneurshipEntrepreneurship

Episodes

23. Balancing High Achievement and Well-being  with La'Vista Jones
05-03-2024
23. Balancing High Achievement and Well-being with La'Vista Jones
La’Vista Jones, a former corporate executive turned entrepreneur, discusses her journey from burnout to self-care and empowerment in her book "The Boss Shift." She stresses the importance of setting boundaries and prioritizing well-being while pursuing dreams. La’Vista encourages authenticity and self-awareness, providing tools for reflection and growth. She invites listeners to connect with her for resources on sustainable success and emphasizes the value of continuous self-improvement. Meet La'Vista: La’Vista Jones is a certified coach, six-time author, host of the BOSS™ Talk podcast and professional speaker with a message that challenges others to shift the way they engage with their work and care for themselves in the process. Her latest book, The BOSS™ Shift is a literary blueprint for implementing her signature framework that fuses systemization and self-care into practical self-preserving strategies for work-life balance.  As a corporate dropout and burnout survivor turned entrepreneur La’Vista is the founder and CEO of 31 Marketplace, an agency passionate about providing solutions for ambitious visionaries to amplify their impact, without sacrificing themselves to do it. Through her company’s initiative, The Amplify Effect, La’Vista and her team are on a mission to help these change agents bridge the gap between innovation and influence through sustainable podcasting. Although she is a proud native of Ohio, La’Vista currently resides in Arizona with her husband Stewart, their son publicly known as ‘The Cub’ and bull mastiff puppy, Atlas. In this episode we share: Impact of Love LanguagesThe Balance of Dreams and Self-CareBreaking Free from Bad HabitsBalancing People-Pleasing and Self-CareCultivating Self-Awareness Connect with La'Vista: Instagram - @lavistajonesFacebook - lavistajonesLinkedIn - lavistajones/WebsiteBook - The Boss ShiftBOSS™ Talk podcast Connect with Geneva: Follow on Instagram @heartsandheelstampaWebsite - heartsandheels.coJoin the Hearts and Heels FB Community - Hearts and Heels Tampa
20. Getting to the Naked Truth - With Your Money! with Jennifer Aube
16-01-2024
20. Getting to the Naked Truth - With Your Money! with Jennifer Aube
On today's show, we have financial advisor, Jen Aube discussing the concept of "naked wealth" and the importance of being financially open and vulnerable. Jen emphasizes that financial planning is an act of self-care and encourages women not to delay seeking financial advice. We address common reasons for hesitation and highlight the need for personalized financial plans. We also discuss retirement savings, collaboration with professionals, and the importance of taking that first step towards financial goals.  Meet Jennifer: Growing up in a tight-knit family in Gardiner, Massachusetts, Jennifer’s love of helping people started early. With a keen ability to see the present and project to a future goal, she excelled out of college in her first career as a special education consultant. Jennifer eventually started her first business, Mustard Seed Assistive Technology, a company built on the mission to equip children with communication and motor needs with technology. Through assistive technology access, Jennifer empowered children, their educators, and families with more enriching learning and social opportunities. Her life progressed into the roles of wife and mother, and influenced by several members of her family who built legacy businesses, Jennifer realized she could pivot into the financial services industry. She’d learned how to use tools and supports to benefit people’s lives. And now, with her own family to impart a legacy upon, Jennifer was compelled to change course and use the heart of a teacher to serve as a financial advisor. Jennifer holds the distinguished CFP® designation and strives towards constant professional and personal development. When she is not serving her clients, she spends time with her family and friends, visits her Florida home and clients, enjoys a good book, and goes out to local farmer’s markets. Good wine with friends and travel with loved ones are other small but immensely cherished life luxuries that bring her joy. Jennifer looks forward to building lifelong relationships and creating generational transitions of wealth- a life where freedom abounds and legacies carry forward. In this episode we share: The concept of "Naked Wealth" and its significanceReasons why women hesitate to seek financial planning assistanceKey considerations for women in the new yearPrepare for the unexpected in business Taking the first step towards achieving your goals   Connect with Jennifer: Facebook - Wironen Aube Wealth ManagementLinkedIn - Jennifer Wironen AubeWebsite - www.wawm.lpl.comThe Naked Wealth Podcast   Connect with Geneva: Follow on Instagram @heartsandheelstampaWebsite - heartsandheels.coJoin the Hearts and Heels FB Community - Hearts and Heels Tampa
13. Setting Up a Business for Financial Success with Carrie Williams
27-06-2023
13. Setting Up a Business for Financial Success with Carrie Williams
Having a solid financial foundation is so important to achieve success in small businesses.  In this week’s episode on Her Business Beat, Carrie Williams, the founder of Running Valley Financial, stresses that financial knowledge is crucial for the success of small business owners who often lack knowledge in this area.  We tackle the stigma around discussing finances and highlight the stress and anxiety associated with not understanding them.  Carrie helps us identify common financial pitfalls that small business owners face, provides helpful tips for small business owners on financial management, and recommends seeking advice from trusted sources in the community but validating it with professionals. Starting a business knowing all about finances is one of the most important steps in setting your business up for financial success. Meet Carrie: Carrie Campbell Williams is a Financial Coach, CPA, and owner of Running Valley Financial.  She creates transformational, lasting change in the lives of everyday people by helping them win with money.  After 21 years of working in corporate America in Accounting and Finance, she felt called to serve others and engage in work where she could really make an impact in people’s lives.  She started her business in the middle of the pandemic because she saw a need for common sense financial coaching, when everything around us was far from making sense.  She has a passion for helping small business owners calm the chaos when it comes to their business finances and taxes.  A native of North Dakota, she has called the Tampa area home since 2000, and enjoys spending time with her husband, kids, and volunteering with the United Way Suncoast in their Financial Literacy programs.  In this episode we share: The mindset behind money managementWhat the most common pitfalls new business owners get themselves into starting a businessIf you are spending too much or too little money in your businessHow you can’t afford to not spend some money to make money Resources Mentioned: Profit First by Mike MichalowiczSmall Business AdministrationIRS - YouTubeFrom Chaos to Control Course Connect with Carrie:  Follow on Instagram @runningvalleyfinancial Facebook -  @runningvalleyfinancialCheck out their website - www.runningvalleyfinancial.com  Connect with Geneva: Follow on Instagram @heartsandheelstampaWebsite - heartsandheels.coJoin the Hearts and Heels FB Community - Hearts and Heels Tampa
12. Using Personal Style to Communicate Our Brands and How to Curate Our Style to Tell and Sell Our Stories with Barbara Ellis
13-06-2023
12. Using Personal Style to Communicate Our Brands and How to Curate Our Style to Tell and Sell Our Stories with Barbara Ellis
Barbara Ellis' love for fashion and personal style began in childhood, learning to sew with her grandmother. Her journey led her to become a sought-after expert in personal style and color analysis, helping women express themselves through their wardrobe choices.  On this episode of the podcast, Barbara shared valuable insights on how to curate one's style to tell and sell their unique story. She reveals the true power of personal style - not just for professional success, but also for personal growth. Tune in to discover how Barbara's passion for fashion has impacted her life, and how it can help you unlock your true potential. Meet Barbara: Barbara is a dedicated personal stylist with an unwavering commitment to helping clients express their unique brand through their personal style. Certified in House of Color's personal color analysis and style consultation processes, Barbara is an expert in determining the right hues and cuts that can transform an individual's look, making her an in-demand resource in the Tampa Bay region. Drawing from her own experiences growing up, Barbara's passion for style and determination to empower others have driven her to create a successful business that exceeds her clients' expectations every day. In this episode we share: How personal style can elevate your personal branding successThe power of the necklineThe significance of personal style for industry-leading professionalsThe value lipstick can play in your style and wordsHow to show up on virtual meetings to showcase your brand Connect with Barbara:  Follow on Instagram @thestylishchick & @houseofcolourtampabay_barbaraFacebook - @HOCTampaBay/LinkedIn - @barbaraellis1/Twitter - @TheStylishChickCheck out their website - www.thestylishchick.com Connect with Geneva: Follow on Instagram @heartsandheelstampaWebsite - heartsandheels.coJoin the Hearts and Heels FB Community - Hearts and Heels Tampa
10. The 3 Essential Components of a Dynamic Brand with Jenna Shriver
09-05-2023
10. The 3 Essential Components of a Dynamic Brand with Jenna Shriver
From capturing stunning brand images to guiding clients through the discovery of their unique identity, Jenna Shriver's journey into the world of branding had been nothing short of remarkable. By spreading too thin, you're not able to go deep into anything, and then you start butting up against that mission and vision. - Jenna In this episode, Jenna shares her insights on the three essential components of a dynamic brand, offering valuable advice for small business owners looking to make a lasting impact. Meet Jenna: Jenna Shriver, a talented brand photographer and business mentor based in Maryland and Florida, is known for helping small business owners elevate their brand through her expertise in photography and branding. With a passion for empowering entrepreneurs, Jenna has developed a unique approach to branding that focuses on the unseen components that make a brand truly stand out.  In this episode we share: Discover the significance of unseen aspects in shaping a successful brand.Hone in on your perfect client avatar and industry niche for laser-focused marketing.Delve into the tangible components of a brand, including vital touchpoints and phenomenal customer experiences.Develop a robust brand culture rooted in core values to foster commitment and loyalty.Uncover the power of eye-catching visual branding to captivate and retain customer interest. Resources Mentioned: Headshot Minis Event, Tampa Area - Friday, June 2nd - 4-5pm  Connect with Jenna: Follow on Instagram @jennashriverCheck out her www.jennashriver.comEmail hello@jennashriver.com Connect with Geneva: Follow on Instagram @heartsandheelstampaWebsite - heartsandheels.coJoin the Hearts and Heels FB Community - Hearts and Heels Tampa
6. The Power of Collaboration with Nicole Lytwyn
14-03-2023
6. The Power of Collaboration with Nicole Lytwyn
Today, Nicole Lytwyn and I talk about the power of collaboration, and how it can not only benefit you by working well with someone, but how it can amplify your brand and give more value to your customers. What started as me reaching out to Nicole to redo my website, has not only turned into a great friendship, but we are also great collaboration partners.  Together we work to complete client websites...me providing the written portion and Nicole the design and branding. Nicole and I discuss how powerful collaborating with another entrepreneur can be. Especially when the other person provides something to your client that you are just not as passionate about.  We as business owners don’t have to do everything just because we are good at it. Having the trust and confidence in someone you know and collaborate with can make a world of difference in your business and ultimately serve your clients better. Meet Nicole Lytwyn:  Nicole is a website and brand designer with her company, The Mug Creative Agency. She discusses how much her business has grown with the ability to collaborate with other business owners - whether that is a photographer, videographer, or even a copywriter like myself.  She also mentions how beneficial it is to her clients that she has been referred by other business owners who know and value her work. In this episode we share: How a collaboration can benefit your business and clients The differences between collaborating and outsourcing   Ways to find a collaboration partner Reasons how collaborating can save you time and money Connect with Nicole Lytwyn:  Follow on Instagram @themugcreative Check out the website Email - nicole@themugcreative.com Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa