How Mike Kaput Applies AI to Achieve Big Wins for Marketing

CX-WISE By Sprinklr

10-05-2024 • 33 minuti

Want to be an AI-savvy marketer but unsure of how to deliver results?

Join Mike Kaput and Nathan Bennett, on this episode of CX-WISE for actionable tips to thrive in the AI-driven marketing landscape.

They cover everything from the must-have AI tools for marketers to why responsible AI is crucial for businesses. Tools discussed: Claude 3 Opus, Google Gemini , Opus Clip

Plus, they chat about how AI agents are becoming a reality in customer service and the cool features of ChatGPT-4 Vision.

Words of Wisdom: No matter what output you get from any of these AI tools today, in any context, you absolutely must have a human always there checking everything. People are very misguided if they think they can replace all the humans in the loop, especially when it comes to navigating relationships with your customers, absolutely not.”- Mike Kaput.

Tune in to learn how to prioritize AI marketing use cases that impact your business.

P.S. Keep an ear out for your chance to win a free copy of Mike’s book, “Marketing Artificial Intelligence

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