The Big Nonprofit Strategy You Can Adapt For Free with Jerome Cheung

26-12-2023 • 45 minuti

Does face-to-face fundraising feel out of reach for your small nonprofit? Many you think you need a big amount saved just to start. What if I told you there's a way to step into large-scale face-to-face fundraising, just like the big, well-funded organizations, but without the financial barrier of hiring an agency? Today, we’ll discuss the pros and cons of pricey face-to-face campaigns and reveal accessible (and scalable!) paths for smaller nonprofits.

Joining me is Jerome Cheung, a seasoned fundraiser whose 18-year career has spanned across high-profile charities and agencies. His expertise in monthly giving, telefundraising, face-to-face engagement, and other fundraising avenues has made him a distinguished professional in our field. I met Jerome at Public Outreach, a face-to-face fundraising agejcy, where he honed strategies to manage donor attrition and has successfully spearheaded initiatives for organizations like the American Red Cross, Greenpeace Canada, and Ecojustice.

Key Episode Highlights:

Rethinking Big-Budget Campaigns: Why break the bank when you can make meaningful connections affordably? Small nonprofits might not have deep pockets, but what we do have is determination and a personal touch that's truly priceless.
Volunteers to the Rescue: Your mission's got supporters, right? Let's get them out there talking to folks. Jerome tells us our volunteers have something really special—a real love for the cause that makes potential supporters stop and listen.
Start with a Hello, Not an Ask: I joke that asking for monthly donations right away is like asking someone to marry you on the first date - there is little opportunity to build a relationship! Jerome and I talk about kicking things off with a friendly chat and a simple "Can we keep in touch?"
Take it to the People: Where's everyone hanging out? At the park, grabbing coffee, walking the dog? That's where we can make some real connections. Jerome shares some cool strategies for making the most of these everyday spots.

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Watch this episode on Youtube: https://youtu.be/lDuNNHprP9I

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