Episode 84 – Seb Mackay – Soba: Private Label

Summary

Seb from Soba Private Label shares his journey from being an in-house marketer to starting his own agency. He discusses the challenges of transitioning to agency life and the importance of positioning and copy for agencies. Seb also shares the lessons he has learned in the first year of running his agency and offers advice for those starting their own agency. He emphasizes the need for cash flow, watertight contracts, and direct debits. Seb also highlights the importance of seeking support and advice from the startup community and the value of productized services. He concludes by sharing his vision for the future of Soba Private Label.

Takeaways

Transitioning from in-house marketer to agency owner can be challenging, but it offers new opportunities for growth and learning.

Positioning and copy are crucial for agencies to differentiate themselves and attract the right clients.

Having a productized service with its own brand can make it easier to sell and deliver tangible results to clients.

Qualifying leads and finding the right fit is essential for agency success and long-term client relationships.

Seeking support and advice from the startup community can provide valuable insights and help navigate the challenges of running an agency.

Chapters

00:00 Introduction and Background

02:07 Transition from In-house Marketer to Agency Owner

04:22 Soba Private Label: Positioning and Copy for Agencies

05:19 Lessons Learned in the First Year of the Agency

07:19 Advice for Starting an Agency

09:17 Seeking Support and Advice from the Startup Community

11:08 The Importance of Productized Services

13:21 The Challenge of Delivering Invisible Services

14:19 Qualifying Leads and Finding the Right Fit

19:33 The Future Vision for Soba Private Label