The Art of Being Proactive vs. Reactive | Ed Turney - 022

In this episode of the Gym Owner’s Growth Zone podcast, our host Andres Escobar sits down with Ed Turney, a former gym owner and the current Director of Affiliate Growth at Prestige Labs. They talk about Ed’s journey, from letting emotions drive his business to becoming more logical and data-oriented, and how that has helped his decision-making process and overall business sense. To hear more from Ed, follow him on Instagram @ed_turney!

Ed’s Journey

• Ed has a background in theater and performing martial arts. He is at home on the stage.

• He has owned gyms for a decade and always did alright. When he met Alex Hormozi, he learned how much more successful his gyms could be if he improved his business skills.

• Hormozi eventually asked him to teach sales for the supplement company Prestige Labs.

How Ed Stayed On Track

• Letting data and logic drive decisions will usually lead to good results. Most of his mistakes, he says, are because of emotion.

• He tries not to judge himself on his past mistakes.

Issues in the Gym Industry

• Gym owners believe they sell ‘fitness’ when what they really sell is coaching.

• People want to go to a gym that sells them coaching, results, and accountability – not just workouts.

The Fast 5

• Who is the most influential person/people in your business journey?

·         Alex Hormozi

• What’s one thing you wish you had known when you began your business?

·         Your employees and clients aren’t your family, they’re a team.

• What’s a book/show/video/podcast/etc. that has positively impacted you?

·         Gary Vaynerchuk’s YouTube Series Ask Gary Vee

·         YouTube Series Impact Theory

• What’s your perception of online presence?

·         Most people who are successful online are people who are authentic.

• What’s one practice or habit that you believe everyone would benefit from?

·         Every time he walks past a mirror, he smiles at himself. (He doesn’t believe there’s a one-size-fits-all habit for everyone, because all people are so different from one another)

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