We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more!
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EPISODE SUMMARY
Top story: Generative AI and ChatGPT
Spotlight: Red Wing Shoes partners with youth artists
Quick News & Quick Takes: Going dark on social media
Quick News & Quick Takes: The 2023 Edelman Trust Barometer
Quick News & Quick Takes: De-influencing on TikTok
Q&A: When do you need an agency and when do you need a consultant?
Closing: Insight on Duolingo's social media strategy
Arik's workshop: Discover social media trends for 2023
ARTICLES AND LINKS
ChatGPT
Beyond the basics: 20 non-obvious uses of ChatGPT for marketing
AI writer and AI design tools for marketers
AI, our new creative collaborator
How to use AI writing tools in content marketing
The real reason so many creators worry about ChatGPT and generative AI
Red Wing Heritage’s latest student-led capsule collection honors the arts and local community
Red Wing Shoes and Juxtaposition Arts
When should your brand go dark on social media?
The 2023 Edelman Trust Barometer
De-influencing is TikTok’s response to overconsumption and inauthenticity
Zaria Parvez of Duolingo shares insights on their social media strategy
Wanted: Interns who can make TikTok hits
Hot new job: Chief TikTok officer (LinkedIn thread)
Signup for Arik's workshop (2/22/23): Discover social media trends for 2023
Social media is constantly changing, and the way your company uses it also must shift
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