Creating Stanford GSB’s Flagship Podcast If/Then."Why does it have to be a podcast?" Jenny Luna from Stanford Graduate School of Business returns to Continuing Studies to discuss the deliberate choices behind launching their flagship show, If/Then and why podcasting, among other communication channels, was the ideal platform to amplify the impactful research of Stanford GSB faculty. Jenny shares the strategic decisions that shaped the show—from selecting the right host with deep institutional knowledge to creating content that resonates with their audience. Her insights reveal the critical role of podcasting in advancing academic storytelling and outreach in the world of higher education.Episode Links:Jenny Luna: LinkedIn Stanford Profile: Jennifer Luna Jenny’s Podcast: If/Then: Business, Leadership, Society Connect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce return guest Jenny Luna, producer of Stanford GSB's new flagship podcast If/Then.(00:03:41) If/Then PodcastThe concept and focus behind the If/Then podcast.(00:05:06) Topic SelectionHow topics and faculty are chosen based on relevance and impact.(00:06:03) Choosing the HostSelecting an internal host familiar with the GSB culture and strong faculty rapport.(00:07:54) Why Podcasting?Why the GSB decided to focus on podcasting as a major communications channel.(00:09:38) Success FactorsKeys to the success of Stanford GSB’s podcasts, including strong branding.(00:12:30) Working with AgenciesCollaborating with agencies for production and marketing.(00:15:53) Launch StrategyThe approach to launching If/Then, including pilot episodes and stakeholder approval.(00:18:36) Season Two Planning Preparation for season two, including audience surveys and advance planning. (00:20:36) Lessons From Season OneImportance of developing a listener persona and a new strategy of in-person chats with guests.(00:25:33) Leveraging YouTubeThe role of YouTube in expanding the podcast’s reach.(00:28:00) Growth TacticsEffective growth strategies and plans for the next season.(00:31:04) Conclusion (00:00) - Introduction (03:41) - If/Then Podcast (05:06) - Topic Selection (06:03) - Choosing the Host (07:54) - Why Podcasting? (09:38) - Success Factors (12:30) - Working with Agencies (15:53) - Launch Strategy (18:36) - Season Two Planning (20:36) - Lessons From Season One (25:33) - Leveraging YouTube (28:00) - Growth Tactics (31:04) - Conclusion

Happy Anniversary! Continuing Studies reflects on year one of the podcast.Neil and Jen celebrate one year of podcasting by sharing some of the lessons they've learned and the challenges they've overcome. They reflect on their conversations with higher education podcasters, sharing tips on consistency, flexibility, interview techniques, titling strategies, and the exciting possibilities of Podcasting 2.0. Neil and Jen explore the importance of collaboration within and across institutions, the rise of alumni podcasts, and how podcasting can thrive in visually-driven disciplines. Join them as they look back on their journey and preview what's ahead for the next year of inspiring conversations in higher education podcasting.Episode Links:Hosts That Support Podcasting 2.0 Features: Podcast 2.0 Hosts Apps That Support Podcasting 2.0 Features: Podcasting 2.0 Apps Rickroll: YouTubeConnect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionJen and Neil introduce the episode, celebrating the podcast’s first anniversary and reflecting on their journey.(00:01:53) Consistency in PodcastingThe significance of consistency in maintaining a successful podcast.(00:03:11) Importance of Flexibility and PreparationHow flexibility and preparation lead to successful podcast interviews.(00:06:59) Collaborative Podcasting Across InstitutionsThe benefits of collaborating across institutions to improve podcast content and reach.(00:09:24) Titling Strategies for Podcast EpisodesCrafting titles and descriptions that catch attention and maximize discoverability.(00:11:40) Podcasting 2.0 and New FeaturesA look into Podcasting 2.0 and how it’s shaping the future of the medium.(00:13:10) Podcasting 2.0: Podroll TagThe Podroll tag and how it enhances podcast community building and discoverability.(00:17:58) Podcast Networks and Internal CollaborationDiscovering how internal collaboration within institutions can elevate podcast content.(00:20:40) Alumni PodcastsEngagement with alumni podcasts and their role in strengthening alumni relations.(00:23:18) Podcasting in Visual-Centric DisciplinesHow podcasts can engage audiences in visually-driven fields like art history and gaming.(00:25:44) Looking Forward: Global Podcasting & Upcoming EpisodesExciting international podcast collaborations are on the horizon for Continuing Studies.(00:26:48) Conclusion (00:00) - Introduction (01:53) - Consistency in Podcasting (03:11) - Importance of Flexibility and Preparation (06:59) - Collaborative Podcasting Across Institutions (09:24) - Titling Strategies for Podcast Episodes (11:40) - Podcasting 2.0 and New Features (13:10) - Podcasting 2.0: Podroll Tag (17:58) - Podcast Networks and Internal Collaboration (20:40) - Alumni Podcasts (23:18) - Podcasting in Visual-Centric Disciplines (25:44) - Looking Forward: Global Podcasting & Upcoming Episodes (26:48) - Conclusion

The intersection of gaming technologies with educational and social initiatives.Neil and Jen welcome Dr. Emma Vossen from the University of Waterloo's Games Institute on this episode of the Continuing Studies podcast. Dr. Vossen shares insights into her role as the Knowledge Mobilization and Research Impact Officer, detailing the interdisciplinary work of the Games Institute and its innovative approach to gaming research. They discuss the power of podcasting as a tool for knowledge mobilization, diversity, equity, and inclusion in gaming, and the intersection of gaming technologies with educational and social initiatives. Additionally, the episode explores the evolution of storytelling through audio and the importance of making complex academic research accessible to a broader audience.Episode Links:Emma Vossen: WebsiteEmma Vossen: LinkedIn  Games Institute Profile: Emma Vossen  The Games Institute PodcastFirst Person Scholar PodcastPodcasting 2.0 Apps That Support Podcasting 2.0 Features: Podcasting 2.0 AppsConnect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guest Dr. Emma Vossen, producer of the Game Institute podcast.(00:02:15) Knowledge Mobilization RoleDr. Emma Vossen introduces herself and her role at the Games Institute, University of Waterloo.(00:03:00) The Games InstituteThe foundation, purpose, and interdisciplinary nature of the Games Institute.(00:04:50) The Games Institute PodcastHistory of the Games Institute podcast, and its role in knowledge mobilization and research communication.(00:07:02) Audience and Impact The target audience for the GI podcast and its relevance to both academics and the public.(00:07:49) Diversity, Equity, and Inclusion in GamingThe representation of diversity in games and the research conducted at the Games Institute on this topic.(00:10:19) The Digital Oral Histories of Reconciliation ProjectDOHR, a VR project aimed at educating students using digital oral histories.(00:13:25) Podcastings Unique Role in AcademiaTranslating academic research into accessible formats for broader audiences through podcasts.(00:20:40) Podcasting 2.0: Person TagAn overview of the Person Tag, allowing podcasts to recognize contributors and enhance discoverability.(00:26:15) First Experiences with Games First gaming experiences, highlighting the personal connection to gaming culture.(00:27:36) First Person Scholar PodcastThe First Person Scholar podcast, focusing on panel discussions and specific gaming topics.(00:30:51) Knowledge Mobilization and Research Communication How podcasting serves as an effective medium for knowledge mobilization in academia.(00:35:52) Conclusion (00:00) - Introduction (02:15) - Knowledge Mobilization Role (03:00) - The Games Institute (04:50) - The Games Institute Podcast (07:02) - Audience and Impact (07:49) - Diversity, Equity, and Inclusion in Gaming (10:19) - The Digital Oral Histories of Reconciliation Project (13:25) - Podcastings Unique Role in Academia (20:40) - Podcasting 2.0: Person Tag (26:15) - First Experiences with Games (27:36) - First Person Scholar Podcast (30:51) - Knowledge Mobilization and Research Communication (35:52) - Conclusion

Sam Sethi shares Podcasting 2.0 advancements and their impact on higher education.In this episode of Continuing Studies, hosts Neil and Jen join Sam Sethi, CEO of TrueFans and co-host of Pod News Weekly, to discuss the growing world of Podcasting 2.0. Sam outlines innovative features aimed at solving key podcasting challenges such as discovery, interactivity, and monetization. He also shares the impetus behind his TrueFans app, the importance of passion over monetization in podcasting, and teases a groundbreaking new feature. The conversation also explores the integration of various digital content forms into podcasting apps and introduces advanced analytics and monetization strategies. This episode is packed with insights for higher education podcasters looking to leverage the latest advancements in Podcasting 2.0.Episode Links:Sam Sethi: LinkedIn Podcasting 2.0 Podcast Standards Project Podnews Podnews Weekly Review The Podcast Academy OP3 Setup Instructions: WebsiteContinuing Studies OP3 Analytics Ep.25 Podcasting 2.0 Explained: A Guide for Higher Ed Podcasters with James Cridland Website Apps that support Podcasting 2.0 features: TrueFans Podcast Guru Podcast Addict AntennaPod Pocket Casts Podverse Fountain Podcasts Podcast Republic Podfriend Connect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guest Sam Sethi, CEO of TrueFans and co-host of Pod News Weekly.(00:03:10) Podcasting 2.0 OverviewKey issues Podcasting 2.0 aims to solve and an explanation of 2.0 features.(00:05:59) TrueFans App DevelopmentThe motivation and process behind building the TrueFans app.(00:09:02) Challenges with Podcasting 2.0 AdoptionThe difficulty of getting hosts to implement new tags and the value of Podcasting 2.0 features.(00:11:26) Community and EvangelismThe importance of early adopters and the role of the podcasting community in promoting Podcasting 2.0.(00:14:42) Integrated Features in TrueFansNew features in TrueFans and their potential to enhance the user experience.(00:16:54) Podcasting 2.0: OP3 Prefix Analytics ServiceAn overview of the OP3 Prefix Analytics Service and its benefits for higher education podcasters.(00:20:54) Higher Education OpportunitiesThe relevance of Podcasting 2.0 features to higher education podcasters and how they can get involved.(00:23:31) Cross App Comments FeatureExplanation of the cross app comments feature and its potential to unify the podcasting community across different apps.(00:26:32) Improving Advertising MetricsThe limitations of current podcasting metrics like downloads and the new metrics being developed.(00:30:19) Innovative Monetization StrategiesThe concept of micropayments and wallet switching, allowing for more flexible and precise monetization strategies.(00:35:32) Location TagThe location tag and its applications for higher education podcasters, including subject and recording locations.(00:38:21) Get In TouchSam shares his contact information and encourages listeners to get involved with Podcasting 2.0.(00:39:57) Conclusion

The advantages of podcasting over traditional, in-person events.Neil and Jen join Joy Poliquin from the University of Victoria's Cooperative Education Program and Career Services Office. Joy discusses the "Work It" podcast, which explores alumni career paths and provides career development advice.The conversation covers the podcast's evolution, its dual focus on alumni stories and practical career tips, and the advantages of podcasting over traditional events in terms of engagement and accessibility. Joy highlights the involvement of recent graduates as hosts, the impact of remote work opportunities, and how the podcast content is used across various platforms.Tune in for insights on using podcasts to enhance student and alumni engagement and communication strategies in higher education.Episode Links:Joy Poliquin: LinkedIn Joy’s Podcast: Work It | UVicPodcasting2.0.org | ChaptersEnabling Podcast Chapters | SpotifyTransistor.fm Apps That Support Podcasting 2.0 Functionality:Podcast Addict AntennaPodPocket CastsPodverseFountain PodcastsTrueFansPodcast Republic Connect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guest Joy Poliquin, producer of UVic podcast Work It.(00:02:03) Role at UVic and the Work It podcastJoy shares her role at UVic and discusses the Work It podcast's aim to explore alumni careers.(00:03:25) Career EvolutionHow career paths have changed at UVic and the flexibility in today’s job market.(00:05:20) Impact of Remote WorkThe role remote work has played in opening up opportunities for graduates to stay in Victoria.(00:06:20) Target AudienceAn outline of the three main audiences for the Work It podcast.(00:07:57) Supporting Career DevelopmentHow the podcast supports career development with alumni and career educator team interviews.(00:09:55) Content StrategyStrategy behind combining alumni interviews and practical career advice.(00:12:31) Events Transition to PodcastShift from in-person events to podcast format to provide more accessible and evergreen content.(00:15:33) Hosts of Work It PodcastIntroduction to the podcast hosts, their background, and how they got the job.(00:17:30) Leveraging Alumni ExpertiseHow they utilized a former co-op student, to help set up and promote the Work It podcast.(00:20:09) Podcast in Communication StrategyIntegration of the podcast into UVic’s broader communication strategy.(00:23:09) Season Two ThemesThemes and new areas of focus for the second season, including career development and alumni journeys.(00:25:36) Co-op ExperiencesThe role of alumni sharing their co-op experiences and how it influenced their career paths.(00:28:03) Non-linear Career PathsThe non-linear nature of career paths and the diverse opportunities available.(00:29:42) Podcasting 2.0: ChaptersThe concept of chapters in podcasts, explaining their benefits for navigation, accessibility, and searchability.(00:35:08) Conclusion (00:00) - Introduction (02:03) - Role at UVic and the Work It podcast (03:25) - Career Evolution (05:20) - Impact of Remote Work (06:20) - Target Audience (07:57) - Supporting Career Development (09:55) - Content Strategy (12:31) - Events Transition to Podcast (15:33) - Hosts of Work It Podcast (17:30) - Leveraging Alumni Expertise (20:09) - Podcast in Communication Strategy (23:09) - Season Two Themes (25:36) - Co-op Experiences (28:03) - Non-linear Career Paths (29:42) - Podcasting 2.0: Chapters (35:08) - Conclusion

How Yale and Harvard came together to create a podcast.Neil and Jen join guests Kristi Jobson and Miriam Ingber, Deans of Admissions at Harvard and Yale Law Schools and hosts of “Navigating Law School Admissions”. They share the origin of their podcast, a collaboration between prestigious schools, and how it has evolved and impacted prospective students. They also debunk competitive myths and outline the benefits of detailed podcast preparation. Additionally, Neil discusses how to incorporate Podcasting 2.0 features, with focus on the transcript tag.Episode Links:Yale Navigating Law School Admissions: Website Harvard Navigating Law School Admissions: Website Miriam Ingber: LinkedIn Miriam Yale Profile: Miriam F. Ingber Kristi Jobson: LinkedIn Kristi Harvard Profile: Kristi JobsonPodcast Index Transcripts on Apple Podcasts Transistor.fmConnect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guests Miriam Ingber and Kristi Jobson from the Navigating Law School Admissions podcast.(00:02:12) Law Admissions Background Kristi and Miriam share their backgrounds and roles in the admissions offices at Harvard and Yale Law Schools.(00:03:26) Collaboration Between Harvard and YaleHow Miriam and Kristi met and started collaborating, emphasizing the non-competitive nature of their relationship.(00:06:04) Creating “Navigating Law School Admissions”The origins of the podcast "Navigating Law School Admissions" during the pandemic.(00:08:17) Audience of the PodcastThe primary audience for the podcast, including prospective law students and pre-law advisors.(00:12:13) Convincing AdministratorsThe process of getting approval from their respective universities to collaborate on the podcast.(00:13:22) Guest Admissions OfficersThe inclusion of guest law school admissions officers from different schools to provide a range of perspectives on the podcast.(00:15:06) Evolution of the PodcastThe evolution of the podcast, highlighting the importance of scripting and the natural banter between the hosts.(00:19:27) Live Events and Audience EngagementIncorporating live events into podcast episodes, and the positive impact of audience engagement on the podcast.(00:24:55) Games and Interactive ElementsThe use of games and interactive elements in the podcast to make it more engaging.(00:26:39) Surprises and Listener ImpactThe unexpected listener engagement and impact of their podcast on the law school admissions community.(00:30:17) Utilizing “Navigating Podcast Admissions”Applying evergreen content from the podcast in ongoing communications and admissions processes.(00:32:35) Advice for PodcastersTips for fellow higher education podcasters, emphasizing the importance of a good editor, planning, and committing to the podcast.(00:39:44) Podcasting 2.0: Transcript TagsIntegrating Podcasting 2.0 features, focusing on the transcript tag, and the importance of file format for better platform compatibility.(00:45:23) Conclusion (00:00) - Introduction (02:12) - Law Admissions Background (03:26) - Collaboration Between Harvard and Yale (06:04) - Creating “Navigating Law School Admissions” (08:17) - Audience of the Podcast (12:13) - Convincing Administrators (13:22) - Guest Admissions Officers (15:06) - Evolution of the Podcast (19:27) - Live Events and Audience Engagement (24:55) - Games and Interactive Elements (26:39) - Surprises and Listener Impact (30:17) - Utilizing “Navigating Podcast Admissions” (32:35) - Advice for Podcasters (39:44) - Podcasting 2.0: Transcript Tags (45:23) - Conclusion

The benefits and features of Podcasting 2.0 for higher education podcasters.In this episode of the Continuing Studies podcast, hosts Neil McPhedran and Jennifer-Lee welcome James Cridland, an expert in the podcasting industry, to discuss the advancements and potential of Podcasting 2.0. They discuss the inception of Podcasting 2.0, moving to its potential to transform how educational content is created and consumed. Learn about the new features that enhance accessibility, improve content management, and ensure creators maintain control over their podcasts. Whether you're a podcast enthusiast or a higher education professional, this conversation sheds light on the future of podcasting, especially in an educational context.Episode Links:James Cridland: WebsiteLinkedIn: James CridlandJames Cridland’s newsletter: Website Podcasting 2.0  Podcast news site James is the editor of: Podnews Article by Michael Mignano about RSS: The Standards Innovation ParadoxApps that support Podcasting 2.0 features: Podcast Guru / Podcast Addict / AntennaPod / Pocket Casts / Podverse / Fountain Podcasts / TrueFans Hosting platforms that support Podcasting 2.0 features: Blubrry / Buzzsprout  / Captivate.fm / Transistor.fm / RSS.com RSS validator: Livewire Podcast Validator Connect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionHosts Neil and Jennifer join guest James Cridland to discuss Podcasting 2.0.(00:02:27) Basics of Podcasting 2.0The basics and origins of Podcasting 2.0, with the idea of improving podcasting for audiences through specific features.(00:04:10) The Podcast IndexExplanation of the Podcast Index, its origin, and how it supports podcasting diversity.(00:07:59) Features of Podcasting 2.0Various features of Podcasting 2.0 and the importance of respecting creators' control over their content.(00:09:38) Relevance to Higher EducationBenefits of Podcasting 2.0 to higher education podcasters, highlighting features like transcripts and person tags.(00:13:23) Discovery and CurationHow features in Podcasting 2.0 can enhance the discovery and curation of podcasts.(00:16:50) Managing and Enhancing ContentThe issue of inactive or "dead" podcasts cluttering directories and how podcast indexes can help identify and manage them.(00:20:48) Adoption and SupportPodcast apps and hosting platforms that are adopting Podcasting 2.0 features and how to leverage these platforms to improve podcasts.(00:27:11) Apple’s Role in Podcasting 2.0Insights into Apple's adoption of Podcasting 2.0 features and its significance for the industry.(00:31:23) Open Podcast AnalyticsIntroduction to OP3, an open podcast analytics tool, and its importance for transparency and comparable statistics in podcasting.(00:33:58) Funding and MonetizationFunding and monetization options within Podcasting 2.0, including the use of the funding tag for easy integration.(00:36:06) Conclusion (00:00) - Introduction (02:27) - Basics of Podcasting 2.0 (04:10) - The Podcast Index. (07:59) - Features of Podcasting 2.0 (09:38) - Relevance to Higher Education (13:23) - Discovery and Curation (16:50) - Managing and Enhancing Content (20:48) - Adoption and Support (27:11) - Apple’s Role in Podcasting 2.0 (31:23) - Open Podcast Analytics (33:58) - Funding and Monetization (36:06) - Conclusion

Building partnership & keeping alumni engaged through podcasting.Katie DeFiore shares her journey from a passionate podcast listener to becoming a key player in the educational podcasting scene at Penn State. She frames the creation and development of “Dare to Disrupt,” detailing the strategic planning, marketing, and alumni engagement that have shaped its success. The conversation also explores the significance of integrating podcasting with university programs and the impact of live podcast events. Katie also provides insight into the partnership between podcasting and alumni engagement.Episode Links:Katie DeFiore: LinkedIn Katie DeFiore’s Podcast: Dare to DisruptThe Democracy GroupInvent Penn StateLaunchBox & Innovation NetworkConnect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionHosts Neil McPhedran and Jennifer-Lee introduce guest Katie DeFiore, producer of the "Dare to Disrupt" podcast from Penn State.(00:02:04) Katie DeFiore’s JourneyKatie shares her journey from student to podcast producer, including her work with the Democracy Group Podcast Network.(00:03:34) About Dare to DisruptHow the Dare to Disrupt podcast started, highlighting stories of Penn State alumni who are innovators and entrepreneurs.(00:05:29) Engaging Alumni and Format StrategyInsight into how the podcast engages alumni and integrates into the broader marketing strategy of Invent Penn State.(00:09:24) Invent Penn State OverviewThe mission and programs of Invent Penn State, including the LaunchBox and Innovation Network.(00:11:29) Collaboration with Ryan NewmanWorking with outside collaborator Ryan Newman and the importance of feedback for continuous improvement.(00:13:35) Live Podcasting ExperienceThe experience and logistics of recording a live podcast episode during Penn State Startup Week.(00:17:31) Impact of Live EpisodesThe impact and feedback from the live podcast episode, and the challenges of tracking audience growth.(00:20:00) Teaching Podcasting at Penn StateThe transition from taking the first podcasting class at Penn State to teaching it, highlighting the growing interest in podcasting among students.(00:22:37) Building a Podcasting CommunityKatie’s initiative to create a Penn State Podcasting Community of Practice, fostering collaboration and support among university podcasters.(00:25:24) Higher Ed Pods Global CommunityConnecting Penn State podcasters with the global Higher Ed Pods community.(00:26:24) Conclusion (00:00) - Introduction (02:04) - Katie DeFiore’s Journey (03:34) - About Dare to Disrupt (05:29) - Engaging Alumni and Format Strategy (09:24) - Invent Penn State Overview (11:29) - Collaboration with Ryan Newman (13:35) - Live Podcasting Experience (17:31) - Impact of Live Episodes (20:00) - Teaching Podcasting at Penn State (22:37) - Building a Podcasting Community (25:24) - Higher Ed Pods Global Community (26:24) - Conclusion

Step inside the Yale Admissions Office with Hannah Mendlowitz and Mark Dunn from "Inside Yale Admissions Office" podcast. As senior admissions officers, Hanna and Mark share an in-depth look the innovative ways they use podcasting to demystify the college admissions process. They discuss the motivations behind starting their podcast, its impact on various audiences including students, parents, and educational counselors; and address common misconceptions about Ivy League admissions. The conversation also covers how their podcast serves as a tool for transparency and aids in countering misinformation spread by external admissions consultants.Episode Links:Inside Yale Admissions Podcast: Website Hannah Mendlowitz: LinkedIn Mark Dunn: LinkedIn Connect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionHosts Neil McPhedran and Jennifer-Lee introduce guests Hanna Mendlowitz and Mark Dunn from the Inside Yale Admissions Office podcast.(00:02:12) Role of Admissions OfficersThe day-to-day roles of each guest as admissions officers at Yale.(00:04:35) Motivation Behind Inside Yale AdmissionsThe origin and purpose of Inside Yale Admissions, aimed at demystifying the admissions process and making it more transparent.(00:08:19) Audience and ImpactA discussion on the general audience of the podcast, and its impact on students, parents, counselors, and media reporters.(00:09:48) Educational Mission and TransparencyThe educational mission of the podcast to provide transparent and accessible information about admissions, inspired by recent scandals.(00:14:41) Expanding Topics and Engaging More AudiencesPotential new topics for the podcast, including athletic recruiting and tailored content for international students.(00:16:23) Seasonality and Episode PlanningThe scheduling of the podcast’s episodes and how they align with the admissions cycle at Yale.(00:17:46) Future Topics and Audience FeedbackPlans for future podcast episodes and how they address specific audience needs and requests.(00:22:42) Operational Aspects of Their PodcastBehind-the-scenes look at how the podcast is produced, including team involvement and technical setup.(00:27:03) Conclusion (00:00) - Introduction (02:12) - Role of Admissions Officers (04:35) - Motivation Behind Inside Yale Admissions (08:19) - Audience and Impact (09:48) - Educational Mission and Transparency (14:41) - Expanding Topics and Engaging More Audiences (16:23) - Seasonality and Episode Planning (17:46) - Future Topics and Audience Feedback (22:42) - Operational Aspects of Their Podcast

Unveiling HigherEdPods: Filling the Community & Discovery Gap. Join us in a special episode where we (re)introduce HigherEdPods, a community and directory dedicated to elevating higher education podcasting. Host Jennifer and producer Gregg explore how HigherEdPods serves as a new resource for higher education podcasters. Discover how this innovative platform aims to connect higher education podcasters, enhance academic podcast discovery, and foster a community where ideas and resources are shared freely among university podcast creators.Plus, a call to Submit your favourite Higher Ed Podcast EpisodeConnect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:00:00 Introduction: Producer Gregg Steps In01:33 Discussion on upcoming interviews & episodes03:37 Gregg's learnings producing the Continuing Studies Podcast04:43 (re)Introduction to HigherEdPods directory & community06:26 Benefits of joining HigherEdPods & future plans07:32 Exploring new platforms for podcast promotion08:21 Call for Submissions: Your Favorite Higher Ed Podcast episodes09:37 Closing Thoughts and Episode Wrap-Up (00:00) - Introduction: Producer Gregg Steps In (01:33) - Discussion on upcoming interviews & episodes (03:37) - Gregg's learnings producing the Continuing Studies Podcast (04:43) - (re)Introduction to HigherEdPods directory & community (06:26) - Benefits of joining HigherEdPods & future plans (07:32) - Exploring new platforms for podcast promotion (08:21) - Call for Submissions: Your Favorite Higher Ed Podcast episodes (09:37) - Closing Thoughts and Episode Wrap-Up

How storytelling through podcasts can enhance alumni engagement and community involvement.Neil & Jen welcome Sarah Hillel from Alumni Podcasts to explore the opportunities to engage alumni thru podcasting. Sarah shares her extensive background in alumni relations and discusses how storytelling through podcasts can significantly enhance alumni engagement and community involvement. They delve into the benefits of integrating historical archives into podcasts, bringing to life the stories of alumni across generations. Sarah also highlights the practical uses of podcasts as tools for recruitment and professional development, illustrating their versatility with examples from different educational institutions. The episode also covers the shifting trends in media consumption among younger audiences and discusses how educational institutions can leverage these changes to foster deeper connections through audio content.Connect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsEpisode Reference Links:The Infinite Dial - Edison Research (Research project on podcasts Sarah discusses)Alumni Podcasts (Sarah’s podcast agency)Sarah Hillel - LinkedInKing Alfred - Alfredian VoicesManagement Meets Podcast (University of Bath)Equity In Every Drop Podcast (Waterkeeper Alliance)After Aston I... Podcast (Aston University)Chapters:(00:00:00) Introduction Hosts Neil McPhedran and Jennifer Lee introduce guest Sarah Hillel from Alumni Podcast.(00:02:01) Background and Evolution of Alumni PodcastingSarah Hillel discusses her background in alumni relations and the transition to alumni podcasting.(00:05:10) The Power of Storytelling in Educational InstitutionsThe importance of storytelling in education and how institutions can utilize podcasts to connect with alumni.(00:07:34) Learning from Alumni ExperiencesThe value of sharing alumni experiences of failures and successes and how these stories can inspire and guide current students.(00:14:39) Pirate Radio and Personal StoriesSarah shares her unique experiences with pirate radio and other personal anecdotes.(00:17:48) The Expanding Reach of Podcasts in Higher EducationResearch findings on podcast demographics and the strategic incorporation of podcasting in media planning for higher education.(00:19:57) The Multifunctionality of PodcastsHow podcasts can be repurposed into multiple content formats enhancing outreach and engagement(00:23:32) The Future of Podcasting and Audio ContentThe enduring relevance of audio content and its integration with modern technology and the potential evolution of podcasting in educational contexts.(00:27:53) Conclusion (00:00) - Introduction (02:01) - Background and Evolution of Alumni Podcasting (05:10) - The Power of Storytelling in Educational Institutions (07:34) - Learning from Alumni Experiences (14:39) - Pirate Radio and Personal Stories (17:48) - The Expanding Reach of Podcasts in Higher Education (19:57) - The Multifunctionality of Podcasts (23:32) - The Future of Podcasting and Audio Content (27:53) - Conclusion

Evolving Academic Content: Insights into private podcasting's applications and benefits for higher education podcasts.In part two of their conversation with Transistor.fm co-founder Justin Jackson, hosts Neil McPhedran and Jennifer-Lee explore the dynamic world of private podcasts and their transformative potential in higher education. Justin shares compelling uses of private podcasts for internal communications and educational content, alongside personal reflections on his podcasting journey. Additionally, we introduce a new initiative: Higher Ed Pods, a community and discovery engine for higher education podcasts, encouraging knowledge sharing and collaboration.Connect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsEpisode Reference Links:Justin Jackson  (Justin Jackson’s Website)HigherEdPodsEmail Gregg Higher Ed Pod questions: gregg@higheredpods.comPodcast Marketing Trends Explained (Justin and Jeremy’s Podcast)Transistor.fm Jeremy Enns  (Jeremy Enn’s Website)Chapters:(00:00:00) IntroductionHosts Neil McPhedran and Jennifer-Lee introduce the episode, part two of their discussion with Transistor.fm’s Justin Jackson, focused on private podcasts.(00:02:17) Understanding Private PodcastsWhat private podcasts are and how Transistor.fm facilitates their use, including unique features like QR code access and personalised RSS feeds for subscribers.(00:04:27) Private Podcasts in EducationInnovative uses of private podcasts, including as a format for distributing audiobooks and supplementary material for textbooks.(00:06:45) Personal Connection to PodcastingJustin’s personal journey with podcasting, from childhood inspirations to creating a podcast hosting platform.(00:09:41) Podcast Marketing Trends and Quality ImprovementJustin discusses his new podcast Podcast Marketing Trends Explained, and the importance of production quality and content to stand out within the podcasting community.(00:13:14) Bonus: Introduction to Higher Ed PodsGregg Oldring joins to introduce a new project, Higher Ed Pods: a community and discovery engine for higher education podcasters.(00:16:20) Conclusion (00:00) - Episode Intro (02:17) - Understanding Private Podcasts (04:27) - Private Podcasts in Education (06:45) - Personal Connection to Podcasting (09:41) - Podcast Marketing Trends and Quality Improvement (13:14) - Bonus: Introduction to Higher Ed Pods (16:20) - Conclude & Connect

A deep dive into the foundational aspects of podcasting.A comprehensive discussion with Justin Jackson, the co-founder of Transistor.fm as they deep dive into the foundational aspects of podcasting, including the magic behind RSS feeds, the variety and purpose of podcast hosting platforms, and the art of engaging your listeners with quality content. Justin shares invaluable insights from the front lines of podcast hosting, touching on the philosophies that drive successful podcasting and the strategies that can make or break your show. Whether you're in higher education looking to expand your digital footprint or a podcasting enthusiast eager to refine your craft, this discussion offers practical advice, creative strategies, and a behind-the-scenes look at the mechanics of podcasting that could change how you approach your next episode.Connect with UsLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageConnect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeEpisode Reference Links:Justin Jackson  (Justin Jackson’s Website)Podcast Marketing Trends Explained (Justin's podcast)Transistor.fm WTF with Marc Maron Podcast  (Podcast Justin Jackson enjoys)Chapters:(00:00:00) IntroductionHosts Neil McPhedran and Jennifer-Lee introduce episode and guest Justin Jackson, co-founder of Transistor.fm.(00:01:46) The Role of RSS Feeds in PodcastingAn explanation of RSS feeds, their function in podcast distribution, and decentralized nature.(00:04:13) The Power of Podcast Hosting PlatformsExploring podcast hosting platforms, their variety, and significance in the podcasting ecosystem.(00:12:05) Making a Good PodcastWhat makes a podcast compelling and successful, focusing on content and audience engagement.(00:15:52) YouTube and Podcasting: A Comparative AnalysisThe role of YouTube in the podcasting world and the unique value of audio-only formats.(00:20:00) Setting Up for Success on Hosting PlatformsConsiderations when setting up your podcast on hosting platforms, include title selection, show art, and early promotion strategies.(00:25:59) Recap and Key LearningsSummary of key points covered in the episode, emphasizing the importance of RSS feeds, hosting platforms, and strategic show setup.(00:28:08) Conclusion (00:00) - Introduction (01:46) - The Role of RSS Feeds in Podcasting (04:13) - The Power of Podcast Hosting Platforms (12:05) - Making a Good Podcast (15:52) - YouTube and Podcasting: A Comparative Analysis (20:00) - Setting Up for Success on Hosting Platforms (25:55) - Recap and Key Learnings (28:08) - Conclusion

The challenging decision to possibly conclude your show.  Delve into the journey of Julie Bartucca and Tom Breen from the UConn 360 Podcast, discussing its inception, audience engagement, and the bittersweet decision to step back from hosting the show. Our guests share operational insights, the importance of storytelling, and advice for fellow podcasters considering similar transitions. Reflecting on favorite episodes and the emotional impact of their work, Julie and Tom's experiences offer a comprehensive look into the world of alumni podcasting and its potential to connect and inspire.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeEpisode Reference Links:UConn 360 PodcastUConn's Fictional Student Body President  (Excerpt and original newspaper article of UConn’s fictional student president from Tom’s favorite episode)Ep. 3 - Play Us a Song, You're the Piano Brain  (Tom’s full favorite episode)Ep. 113 - How Hip-Hop Conquered the World (Julie’s favorite episode)Chapters:(00:00:00) Introduction Hosts Neil McPhedran and Jennifer-Lee introduce guests Julie and Tom from the UConn 360 podcast.(00:02:23) UConn 360 Podcast Overview A brief history of how the podcast started including its inspiration and original objectives.(00:06:04) Audience and Purpose of the Podcast The evolution of the target audience for the UConn 360 podcast and purpose of the podcast in storytelling and engaging with a wide audience.(00:09:03) Challenges of Podcasting and Decision to Step Back Challenges of maintaining the podcast amidst changing responsibilities and the process leading to the decision to end the podcast.(00:11:02) Operational Insights and Listener Engagement Operational aspects of running the podcast, including content creation, editing, and the impact of listener engagement and feedback.(00:14:17) Future of the Podcast and Succession Planning The future of the UConn 360 podcast, including potential new hosts and the importance of maintaining the original spirit..(00:18:13) Advice for Podcasters and Reflections on Podcasting Journey Advice for podcasters considering ending or handing over their podcast.(00:20:53) Favorite Episodes and Personal Highlights Julie and Tom’s favorite episodes and personal highlights from their time running the UConn 360 podcast.(00:24:20) Conclusion (00:00) - Introduction (02:23) - UConn 360 Podcast Overview (06:04) - Audience and Purpose of the Podcast (09:03) - Challenges of Podcasting and Decision to Step Back (11:02) - Operational Insights and Listener Engagement (14:17) - Future of the Podcast and Succession Planning (18:13) - Advice for Podcasters and Reflections on Podcasting Journey (20:53) - Favorite Episodes and Personal Highlights (24:20) - Conclusion

How does a surgical podcast reach over 10 million downloads? With humour, concise learning objectives, and short engaging episodes that sometimes even feature muppets.  Join Surgery 101’s Co-Creator Dr. Jonathan White with hosts Neil McPhedran & Jennifer-Lee Gunson as he shares the innovative approaches that have made Surgery 101 a global phenomenon making complex surgical concepts accessible and engaging for an audience that extends beyond medical students to professionals and patients. Through the story of Surgery 101, we uncover the transformative power of podcasting in education and the potential for creative approaches to revolutionize learning experiences.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeLinksGet in Touch with Dr. White: Email / LinkedInMuppet SurgerySurgery 101Continuing Studies Episode 6 with Dr. Craig Van SlykeChapter Time Stamps:(00:00:00) Introduction Hosts Jennifer-Lee &  Neil introduce the weekly guest, Dr. Jonathan White of Surgery 101.(00:02:18) Dr. White's Podcasting JourneyDr. White shares his journey into podcasting, from early experiments to the evolution of Surgery 101, emphasizing its global impact and reach.(00:05:53) Simplifying Surgical EducationThe success of Surgery 101, attributing its popularity to simplicity, accessibility, filling gaps in traditional medical education, and its strategic episode structure.(00:09:05) Surgery 101's AudienceDiscussion on the broader audience, including medical students, residents, nurses, and patients(00:10:51) Integration into CurriculumHow the podcast has adapted to curriculum changes and expanded its content, and where it is going next in terms of content.(00:14:52) Impact on Students and Learning StylesThe use of the podcast as one more educational tool to be used in conjunction with other learning tools, and the difficulty of scientifically assessing it's impact.(00:16:35) Infusing Humour into Medical EducationDiscussion on the importance of humour in education and how Muppets came to be a part of Surgery 101(00:20:49) Creative Commons and Open AccessThe decision to release Surgery 101 content under Creative Commons for free global access, emphasizing the philosophy of sharing knowledge without barriers.(00:23:55) Advice for Aspiring Educational PodcastersDr. White offers insights and encouragement for educators considering starting their podcasts, encouraging others to take the risk, and share their knowledge.(00:26:11) ConclusionNeil & Jen share their key takeaways from the interview with Dr. White (00:00) - Introduction (02:18) - Dr. White's Podcasting Journey (05:53) - Simplifying Surgical Education (09:05) - Surgery 101's Audience (10:51) - Integration into Curriculum (14:52) - Impact on Students and Learning Styles (16:35) - Infusing Humour into Medical Education (20:49) - Creative Commons and Open Access (23:55) - Advice for Aspiring Educational Podcasters (26:11) - Conclusion

How does a podcast successfully navigate a host change and still keep their voice? From Here Forward, an alumni focused podcast based in Vancouver, Canada did that, by strategically choosing a voice and a tone for their audience, and then letting the show find its own authentic voice. Join Jennifer Lee Gunson and Neil McPhedran, alongside guests Carol Eugene Park and Steve Kennedy from Alumni UBC, to hear how clear vision earlier in the podcasting process allows for greater freedom and stability in the ever- changing higher education landscape.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeLinksFrom Here ForwardConnect with Carol on Twitter:  @caroleugeneparkConnect with Steve on LinkedInSanta Ono EpisodeWild Fires EpisodeThe Wine Tasting Episode bbno$ EpisodePieter Cullis EpisodeChapter Time Stamps:(00:00:00) Introduction Hosts Jennifer Lee and Neil McPhedran introduce the guest’s from UBC, Steve Kennedy & Carol Eugene Park from From Here Forward.(00:02:40) Guest IntroductionsHow Carol & Steve came into their podcast roles. (00:05:28) Reflecting Urgent OptimismSteve discusses the origin and significance of the name "From Here Forward," and it’s connection to the themes of the show.(00:08:23) Transitioning HostsThe challenges and strategies of choosing and changing podcast hosts while maintaining the show's voice and audience connection. Steve and Carol explore their experiences.(00:13:00) Origin of Carol’s Podcasting JourneyCarol discusses her previous podcasting experience, which caught Steve's attention.(00:14:42) Reflections Two Years OnInsights on the evolution of "From Here Forward," including expanding content topics, going with immediacy for topics, and having a great producer to work with.(00:16:13) Advice for New PodcastersAdvice to aspiring podcasters on having a clear vision and embracing the learning process, and allowing space for a show and it’s hosts to find their voice.(00:19:05) Choosing Podcast GuestsHow guests are chosen for the show, based on strategic themes and immediacy.(00:20:27) Favourite Episodes Discussion Carol and Steve share their favourite episodes, highlighting the diversity of topics and the impact of storytelling in humanizing academic research and celebrating significant achievements.(00:22:21) Neil's Personal Connection Neil reflects on how participating in the podcast has reconnected him to the University of British Columbia, emphasizing the role of podcasting in bridging alumni and their alma mater.(00:24:10) ConclusionNeil & Jen share their key takeaways from the conversation. (00:00) - Introduction (02:40) - Guest Introductions (05:28) - Reflecting Urgent Optimism (08:23) - Transitioning Hosts (13:00) - Origin of Carol’s Podcasting Journey (14:42) - Reflections Two Years On (16:13) - Advice for New Podcasters (19:05) - Choosing Podcast Guests (20:27) - Favorite Episodes Discussion (22:21) - Neil's Personal Connection (24:10) - Conclusion

Discover why YouTube should be an indispensable part of your podcast strategy, even without video. Join Neil McPhedran and Jennifer-Lee Gunson  in a thought-provoking conversation with guest expert Steve Goldstein as he walks us through his research and what it tells us about how podcast listeners are using YouTube, shedding light on the role of YouTube Shorts, and the power of the platform for amplifying discoverability. Delve deep into the art of podcast promotion, emphasizing the importance of flexibility in content delivery. Whether you're a seasoned podcaster, a content creator, or navigating the higher education space, this episode equips you with actionable strategies to leverage YouTube effectively, unlocking new dimensions for audience engagement and growth.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeLinksAmplifi MediaConnect with Steve on Twitter:  @sjgoldsteinThe New Rules of Podcasting on YouTube Research StudyPlanet Money YouTube Short Explainer VideosThe Grid of PainEdison Research: Americans Spend Over Four Hours Daily with AudioChapter Time Stamps:(00:00:00) IntroductionHosts Jennifer Lee and Neil McPhedran introduce the episode on YouTube and podcasting with expert Steven Goldstein(00:03:04) Steve’s JourneySteve introduces his journey from broadcasting, to his company Amplifi Media, and adjunct professor at NYU in the Business of Podcasting.(00:04:40) Podcasting in Higher EducationThe power of finding your niche in podcasting(00:06:16) The Changing Definition of PodcastingSteve unpacks the evolution of podcasting, dividing it into three eras: the “MeUndies era”, the “Throw the spaghetti against the wall era', and the “What is a podcast era”. (00:10:39) Research Insights on Podcast ConsumptionAmplifi & Coleman Insight’s research on podcast consumption habits, including the role of YouTube as one of the three major podcast apps, and the surprising flexibility of users.(00:12:40) Why YouTube?YouTube as the second-largest search engine globally and it’s power for discovery.(00:15:16) Is Video Necessary?Steve & Neil discuss how video is not always necessary for podcasts to still obtain the benefits of being on YouTube.(00:18:14) YouTube Shorts What are YouTube shorts how they can be used for podcast discovery including an example from Planet Money.(00:20:24) Introduction and YouTube Approach :Steve gives Neil advice from Steve Goldstein on approaching YouTube for the first time and explains the “Grid of Pain”. (00:22:53) Strategies for Podcast GrowthThe importance of maximizing owned media assets for podcast promotion and utilizing YouTube to grow your listener base(00:26:02) The Future of Radio & PodcastingSteve & Jen discuss how radio can best use podcasting and incorporate On-Demand strategies(00:29:09) ConclusionNeil & Jen share their key takeaways from their conversation with Steve. (00:00) - Introduction (03:04) - Steve’s Journey (04:40) - Podcasting in Higher Education (06:16) - The Changing Definition of Podcasting (10:39) - Research Insights on Podcast Consumption (12:40) - Why YouTube? (15:16) - Is Video Necessary? (18:14) - YouTube Shorts (20:24) - Introduction and YouTube Approach (22:53) - Strategies for Podcast Growth (26:02) - The Future of Radio & Podcasting (29:09) - Conclusion

Use your podcast to take your mandate beyond the campus, and become an invaluable resource for students, faculty, and the wider public audience. Explore the strategies and tactics behind successful university podcasts as Jenna Spinelle unpacks her experiences producing over 250 episodes of "Democracy Works" and "When the People Decide”, and shares insights on how universities can leverage this dynamic medium to give people political hope, foster community engagement, and amplify their educational impact both in and outside of classrooms.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeConnect with Jenna SpinelleListen to Democracy WorksListener SurveySyllabusListen to When the People DecideLinkedIn / XChapter Time Stamps:(00:00:00) Introduction Jennifer Lee Gunson and Neil McPhedran introduce the episode, welcoming Jenna Spinelle back.(00:02:08) Jenna's Background & Podcasting Journey Jenna introduces herself, her role at the McCourtney Institute for Democracy, and the inception of Democracy Works and When the People Decide.(00:05:37) NPR Collaboration & Local ImpactExplains the collaboration with the local NPR station, WPSU, and its impact on local visibility and engagement.(00:07:40) Finding Guests & Prepping for EpisodesJenna discusses finding guests, differences in target audiences for both podcasts, including use in classrooms, as well as her preparation process for Democracy Works based on the show format. (00:13:00) Podcast Content in Classrooms Neil & Jenna discuss the strategies that Democracy Works has used to integrate podcast content into classrooms.(00:14:58) Institutional Review and Self-Policing Discuss the content vetting process, institutional trust, and responsible self-policing to maintain institutional values.(00:17:06) Podcasts' Role in Institute OutreachExamines the effective role of the podcasts in the Institute's outreach efforts, connecting with alumni chapters, and promoting democracy beyond the university.(00:18:30) Preparation and Interview Styles Jenna shares her approach to pre-interviews for different podcast formats, highlighting differences in narrative storytelling versus academic discussion.(00:19:31) Engaging Audience Feedback through Surveys Neil & Jenna discuss the Democracy works listener survey - the format, significance, tweaking content length based on feedback, and incentives for participants.(00:23:17) Changes in Podcasting Landscape The evolving podcasting landscape, increased competition, audience expansion, and the role of universities in expanding audiences and providing educational content(00:27:23) Insights for New PodcastsJenna advises newcomers to manage expectations, appreciating the impact of having a dedicated audience and encouraging university engagement with various constituencies.(00:30:08) Conclusion Neil& Jen share their key takeaways (00:00) - Introduction (02:08) - Jenna's Background & Podcasting Journey (05:37) - NPR Collaboration & Local Impact (07:40) - Finding Guests & Prepping for Episodes (13:00) - Podcast Content in Classrooms (14:58) - Institutional Review and Self-Policing (17:06) - Podcasts' Role in Institute Outreach (18:30) - Preparation and Interview Styles (19:31) - Engaging Audience Feedback through Surveys (23:17) - Changes in Podcasting Landscape (27:23) - Insights for New Podcasts (30:08) - Conclusion

Explore the diverse themes of academic podcasts and the best of 2023’s episodes, and Jen & Neil take us on a reflective journey through a year of insightful discussions with university podcasters. From innovative recruitment strategies to transforming textbooks into engaging podcast content, the conversation delves into the multifaceted uses of podcasts as educational tools, exploring topics such as accessibility, audience targeting, and leveraging networks. As the hosts celebrate the achievements and transformative potential of podcasts in academia, they set their sights on future dialogues with renowned institutions, envisioning a dynamic and engaging future for educational podcasts.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeChapter Time Stamps:(00:00:00) Introduction Jen and Neil introduce the podcast and discuss the year in review.(00:02:55) Titling Strategies with Jenny Luna Exploring the importance of titling episodes strategically, understanding listener behavior, and the "how-to" model in titling.(00:04:49) Finding Your Voice with Laura Joyce DavisLaura from the Stanford Storytelling Project shares the journey of finding one's voice in podcasting, emphasizing authenticity and the art of storytelling.(00:06:27) Alumni Engagement and Network Growth Kate from This Is Purdue highlights leveraging existing networks, particularly alumni connections, for audience growth and engagement. John, ‘Cuse Conversations, shares strategies to resonate with various audience segments without splintering the community.(00:09:27) Using Podcasting as an Educational ToolDave and Gelareh discuss their innovative use of podcasts for case studies in business education. Craig's exploration of transforming textbooks into podcast content for enhanced student learning.(00:12:39) Accessibility and Expanding Educational Reach Craig's thoughts on making academia accessible to practitioners. Brandon's advocacy for removing barriers to education using podcasts as a versatile medium.(00:15:24) Podcast Networks and Strengthening Strategies Jenna's perspective on leveraging podcast networks for audience expansion. Matt's insights on creating networks that encourage serious consideration and engagement in podcast production within educational institutions.(00:18:00) Targeting Varied Episode AudiencesJessica's discussion on rethinking audience strategies, exploring diverse audience segments, and their engagement with specific podcast episodes.(00:19:58) Utilizing Podcasts as Recruiting Tools Laura discusses the strategic use of podcasts at CDI College for prospective students emphasizing insights into career paths and educational experiences (00:22:08) Reflections and ConclusionJen and Neil reflect on the diverse learning opportunities from various higher education podcast guests.  (00:00) - Introduction (02:55) - Titling Strategies with Jenny Luna (04:49) - Finding Your Voice with Laura Joyce Davis (06:27) - Alumni Engagement and Network Growth (09:27) - Using Podcasting as an Educational Tool (12:39) - Accessibility and Expanding Educational Reach (15:24) - Podcast Networks and Strengthening Strategies (18:00) - Targeting Varied Episode Audiences (19:58) - Utilizing Podcasts as Recruiting Tools (22:08) - Reflections and Conclusion

Explore the specifics of establishing and running a university podcast network, the purpose behind it, and the benefits to the shows who are a part of it with Matt Hodapp, Assistant Director of the University of Chicago Podcast Network.  Hosts Neil McPhedran and Jennifer-Lee Gunson discuss the unique challenges and opportunities of academic podcasts with Matt, the importance of creating a distinct identity for university podcasts and the potential of collaborative efforts between academic institutions. Tune in to explore how networking, advocacy, and fostering a sense of community can benefit  and increase the reach of university podcasts, reshaping their place in the broader podcasting universe.Connect with UsLearn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeConnect with the University of ChicagoLearn More: University of Chicago Podcast NetworkConnect w/ Matt: hodappm@uchicago.edu, Twitter, LinkedIn, Chapters:(00:00:00) Introduction and WelcomeJennifer and Neil introduce the podcast and guest Matt Hodapp at Podcast Movement and highlight the unique nature of his role as the assistant director of the University of Chicago Podcast Network.(00:02:30) University of Chicago and Podcast SelectionMatt introduces himself, details his role, and discusses the criteria for podcast selection within the network, emphasizing mission, goals, and production quality.(00:05:40) The Evolution of the RoleThe origins & financing of Matt’s role within the university and the collaborative effort that led to the creation of full-time podcast production roles.(00:07:44) The Workings of the NetworkThe significance of having dedicated personnel and a structured network, and the requirements and branding of the network, the mission and quality, and audience niche.(00:13:15) Mutual Support within the NetworkNeil & Matt explore how shows within the network support each other and work together.(00:16:25) The University of Chicago Podcast Network FestivalJennifer and Matt discuss the creation of the podcast festival, how it was put on, what it entailed, & the opportunity for connections with guests.(00:21:21) Expanding University Podcast NetworksNeil & Matt discuss the possibility of growing the higher education podcast community across institutions to meet their unique set of challenges together. (00:26:30) Podcast Benefits to InstitutionsMatt elaborates on the mission-driven aspects of university podcasting, emphasizing the potential impact on brand recognition, audience influence, (00:30:24) ConclusionJennifer & Neil reflect on the episode and share their key takeaways (00:00) - Time Stamps: (00:00) - Introduction and Welcome (02:30) - University of Chicago and Podcast Selection (05:40) - The Evolution of the Role (07:44) - The Workings of the Network (13:15) - Mutual Support within the Network (16:25) - The University of Chicago Podcast Network Festival (21:21) - Expanding University Podcast Networks (26:30) - Podcast Benefits to Institutions (30:24) - Conclusion