How do successful CPG companies build a following? Nick Saltarelli, Co-founder of Mid-Day Squares, shares how he and his partners “celebritized” themselves through an Instagram reality show to break into the chocolate industry. He dives into social media strategy, building a fanbase that asks grocery stores to stock their products, and fighting back against attacks.
Tune in to learn:
- Fighting cyberattacks and legal battles against Mid-Day Squares (01:45)
- Launching without support from grocery stores (14:55)
- Why you should remove yourself from the data tracking obsession (24:40)
- “Cracking” TikTok (31:15)
Mentions:
- Pepsi, Where is My Jet?
- Liquid Death, CEO and Cofounder, Mike Cessario
- Up Next In Commerce Interview with Hamid Saify, SVP of Digital Retail at Liquid Death
- Mid-Day Squares Uncensored Podcast
- Loverboy and Summer House
- Up Next in Commerce Interview with Nick Califano, COO, Loverboy
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