Are brands letting go of the heart of customer experience?

CX leader, Ian Golding and our host Nathan Bennett take you on a journey through this episode of CX-WISE, uncovering the secrets behind the timeless magic of yesteryears and sheds light on why today's businesses struggle to revive it.

Discover why 'human-like' brand interactions fall short and how to simplify your CX strategies. Through relatable anecdotes and practical insights, Ian navigates the real-life challenges faced by professionals and organizations striving for CX excellence.

Words of Wisdom: “The problem with technology is the motivation for adopting it. Technology should be used to enable interaction better. What I don't believe it should be used to do is to replace that human-to-human interaction as the customer will always be a human.”- Ian Golding.

Tune in to get a mix of inspiring stories and perhaps a few "aha!" moments that could change how you view customer experience.

P.S. Keep an ear out for your chance to win a free copy of Ian’s book, “Customer What?” which would be helpful over the years.

P.P.S. Watch out for a BBC series star featured!