Podjunction

Join Sadaf Beynon and Matt Edmundson on Podjunction Podcast as they explore the art of audience engagement with Steven Pemberton, host of Voice Like a Lion. Discover how blending storytelling with actionable advice can boost your podcast's appeal and learn the importance of consistency and repurposing content for growth.--- Timestamps:0:00 Intro2:41 Blending Stories with Actionable Advice6:00 Social Media and Podcast Promotion10:07 Storytelling and Emotional Connection17:41 Consistency in Podcasting24:27 Prioritising Tasks for Success30:41 Upcoming Episodes and Guest Insights---Key Takeaways:1. Blend Stories with Actionable Advice: Steven emphasises the importance of combining storytelling with practical steps to engage listeners. By bridging narratives with clear, actionable advice, podcasters can create memorable content that resonates with their audience, making it easier for them to apply the insights shared.2. Consistency is Key: Steven highlights the significance of maintaining regularity in podcasting efforts. Whether it's through frequent episode releases or consistent social media engagement, staying consistent helps in building and retaining an audience. He suggests that increased frequency in both podcasting and social media can lead to substantial growth in listenership.3. Repurpose Content for Greater Reach: Steven advises transforming podcast episodes into short-form content to capture attention and drive more listeners. By extracting key moments and creating engaging snippets, podcasters can effectively promote their episodes on various platforms, enticing potential listeners to explore the full content.---Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they explore the art of building genuine relationships in podcasting with guest Steven Pemberton. Discover how post-episode conversations can enhance your network and business growth.---Timestamps:0:00 Intro5:04 Leveraging Podcasts for Business Growth11:22 Building Relationships Post-Podcast15:34 Structuring Podcast Time Effectively23:22 Experiences with Sales-Focused Podcasts27:00 Using WhatsApp for Guest Communication29:21 Closing Remarks---Key Takeaways:1. Post-Episode Engagement: Steven emphasises the importance of taking time after a podcast episode to engage with guests. Instead of merely discussing logistics, he suggests exploring potential collaborations or ways to support each other.2. Understanding Guest Needs: During podcast conversations, Steven advises hosts to listen carefully to their guests' challenges and needs. By identifying these areas, hosts can offer genuine help or solutions, which can strengthen networks and potentially lead to business growth.3. Organic Conversations Over Sales Pitches: Steven warns against turning podcast appearances into overt sales pitches. He advocates for organic, authentic conversations that naturally uncover areas where collaboration might be beneficial.---Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they explore the art of storytelling in podcasting. Discover how asking deeper questions and conducting thorough research can enhance your interviews and draw out compelling stories from your guests.---Timestamps:0:00 Intro4:20 Importance of Storytelling7:11 Memorable Stories12:26 Emotional Connection18:15 Humour in Podcasting23:36 Guest Experience28:40 Quality of Questions32:02 Researching Guests38:37 Outro---Key Takeaways:1. Ask Deeper Questions: Steven emphasises the importance of asking profound, emotionally driven questions to elicit meaningful stories from guests. He suggests that the quality of the questions directly influences the quality of the answers, which can lead to more engaging and memorable content for listeners.2. Conduct Thorough Research: Before interviewing a guest, Steven advises doing some research to uncover unique aspects of their story that aren't commonly discussed. This preparation allows the host to ask more insightful questions, making the conversation more interesting for both the guest and the audience.3. Focus on Storytelling: Steven highlights the power of storytelling in podcasting, comparing it to building strong friendships. He notes that stories, especially those that reveal the 'why' behind actions, are more engaging than mere facts. This approach not only captivates listeners but also helps in creating a connection through shared emotions and experiences.---Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson in the first episode of a four-part series as they explore the world of podcasting with guest Steven Pemberton, host of "Voice Like a Lion" and CEO of Elevatum. Discover Steven's journey into podcasting, the challenges he faced, and the importance of perseverance in building a successful podcast.---Timestamps:00:06 Introduction to Podjunction Podcast01:52 Steven Pemberton's podcasting journey03:08 Evolution of Steven's podcast04:19 First challenging guest experience06:09 Reflections on guest interactions09:14 Matt's early podcasting experiences12:08 Handling difficult guests15:01 Challenges in early podcasting days18:21 Importance of starting and evolving21:57 Phases of podcast development25:02 Closing remarks and next episode preview---Key Takeaways:1. Embrace Perseverance in Podcasting: Steven highlights the importance of perseverance in the podcasting journey. He shares his personal experience of starting with no listeners, except occasionally his mother, and how he continued despite initial challenges.2. Integrate Personal and Professional Aspects: Steven discusses how he initially tried to separate his personal life from his business in his podcast but realised that integrating both aspects made his content more authentic.3. Learn from Every Experience, Even the Difficult Ones: Steven recounts an experience with a particularly challenging guest, which was initially discouraging. However, he advises new podcasters to keep going despite such setbacks, as these experiences are part of the learning process.---Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon on the Podjunction Podcast as she chats in-depth with Kendall Breitman, Riverside FM's community manager, about the rise of video podcasting, community building, and AI's role in podcasting. Discover essential tips for creating engaging video content and learn how AI can streamline your podcasting process.---Timestamps:00:00:06 Introduction to Podjunction Podcast and guest Kendall Breitman00:01:09 Discussion on the rise of video podcasting00:02:22 Essential equipment and software for video podcasting00:04:42 Leveraging short form video content for podcast promotion00:08:00 Effective content for short form formats00:10:47 Importance of captions and b-roll in video content00:12:56 Using Riverside and other tools for creating podcast clips00:15:27 Balancing different types of content for audience engagement00:17:30 Building a community for podcast success00:19:13 Strategies for building a podcast community00:23:15 Engaging with the audience during podcast recordings00:27:22 Introduction to AI in podcasting00:30:38 Future of AI in the podcasting industry00:33:31 Intuitive nature of AI and its implications00:35:03 Final advice for aspiring podcasters00:37:01 Where to find more information about Kendall and Riverside FM00:38:13 Closing remarks and thank you to listeners---Key Takeaways:1. Embrace Accessibility in Podcasting: Kendall highlights the importance of making podcasting accessible to a wider audience. She emphasises that with tools like Riverside, anyone can create high-quality content from their own space without needing expensive equipment or a professional studio. This approach democratises content creation and enriches the podcasting landscape with diverse stories and perspectives.2. Leverage Short-Form Video Content: Kendall advises podcasters to utilise short-form videos like TikTok, Instagram Reels, and YouTube Shorts to capture attention and engage new audiences. She suggests starting with a compelling hook within the first three seconds and even recommends clipping together questions to intrigue viewers. Additionally, she encourages podcasters to showcase their personality to build a connection with their audience.3. Build and Engage with a Community: Kendall stresses the significance of building a community around your podcast. She explains that a strong community fosters loyalty and provides valuable feedback, helping podcasters better understand their audience. Engaging with listeners through direct interaction and creating a sense of belonging can lead to increased support, such as subscribing to Patreon or purchasing merchandise.---Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson on the Podjunction podcast as they explore the power of community building with Kendall Breitman from Riverside FM. In this final episode of a two-part series with Breitman, discover why creating a community around your podcast fosters loyalty and how to leverage FOMO to boost participation.---Timestamps:0:00 Intro4:24 Building Community Connections for Podcast Growth11:42 The Power of Consistency on LinkedIn12:00 Consistent Engagement Over Time20:40 Motivating Community Members---Key Takeaways:1. Build a Community for Loyalty and Feedback: Kendall emphasises the importance of creating a community around your podcast. This not only fosters loyalty among listeners but also provides valuable feedback. By engaging with your audience, you can better understand their preferences, which in turn helps you become a more effective host.2. Engage with Existing Communities: Before building your own community, Kendall suggests joining existing groups related to your podcast's niche. Actively participate by contributing to discussions and answering questions. This involvement helps you understand what potential listeners care about and can inspire new episode ideas. Engaging with these communities also allows you to connect with potential guests who are already active and influential within the niche.3. Create FoMO to Encourage Participation: Kendall highlights the power of creating a sense of FoMO (Fear of Missing Out) to drive engagement. By showcasing exclusive content or discussions happening within your community, you can entice listeners to join and participate. Mentioning interesting interactions or comments from community members in your podcast can make others feel like they're missing out, prompting them to become more involved.---Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Explore the rise of video podcasting with Kendall Breitman, Community Manager at Riverside FM, on this episode of Pod Junction. Discover how video can expand your audience, the essential tools for starting without overspending, and the power of short-form content to boost your podcast's reach. Join hosts Sadaf Beynon and Matt Edmundson as they delve into these insights and more.---Timestamps:0:00 Intro4:19 Navigating Audio and Video Podcasting5:37 Budget-Friendly Podcasting Equipment7:46 Benefits of Video Content for Podcasters13:24 Building Host-Personality Connection20:22 The Importance of Pre-Recording Briefings30:28 Benefits of Ecamm for In-Person Studio Recording34:05 Innovative Camera Switching in Podcasting---Key Takeaways:1. Embrace Video Podcasting for Broader Reach: Kendall highlights the growing popularity of video podcasting as it offers audiences the flexibility to choose how they consume content. By incorporating video, podcasters can tap into platforms like YouTube and Spotify, which are increasingly promoting video content.2. Utilise Accessible Tools and Equipment: Kendall advises that starting a video podcast doesn't require a hefty investment. With platforms like Riverside, creators can produce high-quality content from the comfort of their homes. She suggests using a smartphone as a webcam and recommends budget-friendly microphones like the Samsung Q2U and Audio Technica ATR2100X, making it feasible for anyone to start podcasting without financial strain.3. Leverage Short Form Content for Promotion: Kendall shares insightful tips on using short form videos to promote podcasts. She emphasises the importance of capturing attention within the first three seconds and suggests innovative ideas like clipping questions back-to-back to intrigue audiences. Additionally, she encourages hosts to showcase their personalities on social media, as listeners often connect with the host as much as the content itself.---Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

In this episode of Podjunction host Sadaf Beynon interviews Buying Online Businesses Podcast host Jaryd Krause. Jaryd shares his podcast journey and the excellent advice he has accumulated from over 300 produced podcast episodes. Sadaf and Jaryd discuss the importance of consistency, building your audiences' trust and keeping everything relevant. Key Takeaways: Podcasting as a Trust-Building Tool: Jaryd emphasises that a podcast is more than just content creation—it's an organic way to build trust with an audience. Through long-form content, listeners can "test your value," allowing them to make informed decisions about working with you, which fosters deeper engagement and connection.Consistency and Longevity Matter: Jaryd attributes his success to staying consistent with releasing episodes and being dedicated to showing up for his audience. He notes that being visible and reliable over time is crucial for building credibility and trust, which in turn sustains long-term growth for a business.Strategic Guest Selection: Jaryd highlights the importance of being selective about podcast guests. Rather than featuring any guest for content's sake, he ensures each guest aligns with his core topics—buying, scaling, and exiting businesses—ensuring value for his audience and maintaining focus within his niche.Unlock the potential of your podcast today!Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join hosts Sadaf Beynon and Matt Edmundson on PodJunction as they explore the art of podcasting with Jaryd Krause, host of Buying Online Businesses. In this final episode of a four-part series, discover how to enhance your podcast production process, utilise technology for efficient editing, and maintain audience engagement. Don't miss the full interview with Jaryd, airing this Friday, for more valuable insights.---Key Takeaways:1. Streamline Your Production Process: Jaryd emphasises the importance of having a well-organised production process. He outlines a clear workflow from guest selection to content distribution, ensuring each team member knows their role. This structured approach helps in achieving a streamlined production goal, making the process efficient and effective.2. Leverage Technology for Cost-Effective Editing: Jaryd discusses the benefits of using platforms like Riverside for editing, highlighting how advancements in technology can produce results comparable to expensive editors. By integrating such tools, you can simplify the editing process and reduce costs without compromising quality.3. Understand and Engage Your Audience: Jaryd stresses the significance of knowing your audience's needs and desires. He collects detailed information from his audience to tailor content that resonates with them. This approach not only helps in crafting compelling titles but also builds trust and relatability, ensuring the content remains central to the audience's interests.---Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they discuss simplifying podcast taglines and the importance of consistency in building audience trust. This is the third episode in a four-part series featuring Jaryd Krause, host of the Buying Online Businesses Podcast, who shares insights on earning audience trust, creating resonant content, and leveraging testimonials for credibility. Subscribe for more engaging conversations and expert advice on growing your podcasting business.Key Takeaways1. Building Trust Through Organic Content: Jaryd emphasises the importance of creating a platform where potential clients can naturally come to you and assess your value. He states, "I wanted to build out something that was far more organic and people could come to me... they could come and test the flavour, see if they liked what I talked about." This approach allows listeners to engage with content at their own pace, fostering a genuine connection and trust.2. Attracting and Retaining Audience Attention: Jaryd uses the analogy of attracting butterflies to describe his strategy for engaging listeners. He explains, "I was going out on Facebook marketplace with a butterfly net trying to catch all of these leads... Now, I wanted to build out something that was far more organic." By creating long-form content, he provides ample opportunity for his audience to explore and find value, which helps in retaining their attention.3. Leveraging Testimonials for Credibility: Jaryd highlights the power of featuring clients on his podcast to showcase expertise and build credibility. He mentions, "I started bringing on other people that were guests... I then bring on my clients that had worked with me to acquire a business." This strategy not only validates his services but also provides potential clients with relatable success stories, enhancing his credibility.Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

In this episode of Podjunction hosts Matt and Sadaf sit down for their second discussion inspired by insights from the, Buying Online Businesses Podcast host Jaryd Krause. Jaryd highlights the importance of consistency, he highlights the value of pre-recording content and having a clear focus on the niche to keep the audience engaged.Key Takeaways:Consistency is Key: Jaryd Krause emphasises the importance of consistently releasing podcast episodes to build and maintain a loyal audience. He attributes his consistency to personal habits and long-term motivation, suggesting that developing a strong "why" for your podcast is essential to stay driven.Stick to Your Niche: Maintaining focus on a specific niche is crucial for audience retention. Jaryd highlights that listeners return to podcasts for a particular subject, and deviating too far from that focus can lead to audience disengagement.Preparation Eases Pressure: To avoid the stress of last-minute production, Jaryd pre-records multiple episodes in advance. This allows him the flexibility to take time off without compromising the regularity of his podcast releases, ensuring that he can stay consistent even during busy or travel-heavy periods.Unlock the potential of your podcast today!Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Welcome to Podjunction! In this weeks episode co-hosts Matt and Sadaf talk with Jaryd Kraus the host of Buying Online Businesses podcast. In this episode the hosts discuss how to earn the trust of your audience, attract and retain their attention with content that resonates and finally, how to use testimonials to showcase your expertise and build credibility for your potential clients down the line.Key Takeaways: Build Trust Through Consistent, High-Value Content: Jaryd Krause emphasises that consistently delivering high-value, long-form content helps build trust with an audience. Listeners can engage with content at their own pace, allowing them to assess the creator's credibility before making any commitments.Attract Audiences Organically: Instead of chasing leads with aggressive marketing tactics, Jaryd advocates for creating an inviting "garden" of content that draws people in organically. By providing valuable information and letting listeners come to him, he builds an audience that feels more connected and engaged.Leverage Client Testimonials for Credibility: Jaryd features clients on his podcast, allowing them to share their experiences. This serves as a subtle but powerful form of endorsement, showcasing his expertise and providing social proof to potential clients while giving his clients a platform to share their stories.Unlock the potential of your podcast today!Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

In Podjunctions full talk with Peter Murphy Lewis, Peter and Host Sadaf Beynon discuss his podcasting journey and the valuable lessons he has learnt along the way. Peter reflects on the beginnings of his career in podcasting and how it led to valuable connections, credibility, and speaking engagements. However, Peter is not only a podcaster but a marketer and TV Personality and as such his podcast marketing approach is unique in the media landscape, his fresh perspective is invaluable for anyone looking for a new way to podcast.Podcasting as a Learning Tool: Peter Murphy Lewis started his podcast to quickly learn about a new industry by interviewing experts. This approach not only educated him but also helped him build credibility and connections within the industry.Multi-Platform Strategy: Peter emphasises the importance of repurposing podcast content across various platforms like LinkedIn, YouTube, and newsletters. This strategy amplifies reach and engagement, helping to grow brand awareness and drive business results.Leveraging LinkedIn: Peter highlights the benefits of using LinkedIn’s creator tools, such as newsletters and live streams, to connect with prospects and distribute content effectively. This approach has been crucial in shortening sales cycles and increasing pipeline opportunities.Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

In this weeks episode of Podjunction Matt and Sadaf discuss the fourth and final segment with Peter Murphy Lewis. Inspired by Peter's insights the hosts discuss how to effectively use a podcast to grow your business, particularly in less digital industries like healthcare. The conversation highlights the importance of creating resonant content, establishing credibility, and creatively repurposing content especially on platforms such as LinkeIn.Key Takeaways: Tailored Marketing Strategies for Podcast Growth: Peter emphasises the importance of using traditional marketing techniques, such as creating specific landing pages with relevant URLs, to make a podcast more accessible and engaging for niche audiences.Leveraging Existing Content for Maximum Impact: Peter discusses the value of repurposing successful content, such as webinars and public speaking events, into shorter podcast episodes or LinkedIn posts. This strategy not only extends the reach of the content but also helps in establishing authority your industry.Understanding and Targeting Your Audience: Both Peter and the hosts stress the importance of knowing your audience. By understanding who you are trying to reach, you can create content and marketing strategies that resonate more deeply, increasing the likelihood of engagement and success.Unlock the potential of your podcast today!Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Welcome to Podjunction Podcast! In this episode of the show, hosts Sadaf Beynon and Matt Edmundson discuss the metrics for measuring podcast success. Their discussion is inspired by an interview segment with Peter Murphy Lewis who shares his expert insights including the 3 key metrics that he uses in his own Podcast business. Measure Podcast Success with Metrics: Peter encourages podcasters to focus on pipeline growth, shortening the sales cycle, and increasing brand awareness as essential metrics to evaluate your podcast's impact on business growth.Repurpose Podcast Content Strategically: Peter also frequently repurposes his podcast content for multiple platforms using clips and case studies from his podcast to engage potential clients and accelerate the sales process, demonstrating the value of your content beyond just audience building.Consistency is Crucial: Throughout the podcast the importance of regular podcasting is highlighted. Regular Podcasting combined with targeted newsletters and content distribution, can significantly enhance your brand's visibility and establish long-term relationships with your audience and potential clients.Unlock the potential of your podcast today!Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

In this episode of Podjunction hosts Matt Edmundson and Sadaf Beynon, inspired by an interview with Peter Murphy Lewis, discuss the benefits of a multi-platform approach and how LinkedIn, Youtube and SEO Strategies can help you grow your business and expand your podcasts reach. Peter also shares valuable insights pertaining to LinkedIn's Creator Status and second level connections for growth and status.Key Takeaways:Multi-Platform Approach for Growth: Peter Murphy Lewis emphasises the importance of using a multi-platform approach to maximise podcast reach and impact. By integrating podcasts with television, social media platforms like LinkedIn and YouTube, and employing strategies like SEO and backlinks, content creators can significantly increase engagement and credibility.LinkedIn's Creator Status and Second-Level Connections: Peter highlights the benefits of utilising LinkedIn's creator status to boost visibility and engagement. By creating native content on LinkedIn and leveraging second-level connections, podcasters can extend their network and influence.Authenticity and Non-Salesy Conversations: Authenticity in podcast conversations is crucial for building genuine connections with the audience. Peter advises against overly sales-focused dialogues, suggesting that providing value through authentic interactions is more effective in engaging listeners and fostering trust.Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

In this weeks episode of Podjunction - the first of a four-part series with Peter Murphy Lewis - Hosts Sadaf Beynon and Matt Edmundson leverage insights gained from Peter to discuss the growth potential provided by Podcasting. They explore how to use your status as a trusted podcaster effectively at industry networking events, how to engage with strategic guests and create evergreen content for ongoing value.Key Takeaways:Leveraging Industry Events: Using podcasts as a tool to gain access to industry events can significantly enhance networking opportunities. By positioning oneself as a media partner or interviewer, podcasters can connect with key stakeholders, conduct interviews, and distribute valuable content across various platforms.Networking with Strategic Guests: Targeting individuals who are influential in their fields but not yet prominent in digital spaces can be a powerful strategy. By interviewing board members and stakeholders who hold offline influence, podcasters can build strong relationships and open doors to further opportunities.Creating Evergreen Content: Repurposing content from interviews at conventions into various formats such as PDFs, webinars, and podcasts can extend the value of the material. This approach not only benefits the podcast host but also provides lasting value to the interviewees and their networks, fostering ongoing engagement and visibility.Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

In this weeks episode, Podjunctions final, full episode with guest John Roman of ASOM Pod, host Sadaf Beynon sits down to discuss with John the intricacies of podcasting. The pair talk about the logistics of recording a podcast, the benefit of a collaborative group dynamic and the strategic business potential of a podcast. Key Takeaways: Unique Podcast Collaboration Model: John Roman discusses the unique structure of his podcast, ASOM Pod, which features a diverse panel of hosts from different areas of expertise in the eCommerce industry. By combining perspectives from a brand operator, agency owner, software developer, and marketer, the podcast aims to deliver well-rounded discussions and avoid groupthink, thus offering listeners a more comprehensive view of the eCommerce landscape. Challenges and Learning in Podcast Production: The conversation highlights the logistical challenges of recording a podcast with geographically dispersed co-hosts. Additionally, John and his team learned the importance of using dedicated microphones for better audio quality and discovered the efficiencies of AI tools like Opus Pro for editing. Podcasting as a Strategic Business Tool: John emphasises podcasting as a strategic tool for business growth, especially in the B2B sector. He believes podcasts can build thought leadership, enhance brand visibility, and foster community engagement. While the direct-to-consumer benefits are less clear-cut, podcasting can still support business objectives by positioning brands as industry leaders and expanding networks. If you enjoy this episode of Podjunction and want to dive deeper into the world of podcasting, don't miss out on our future episodes! Subscribe now on your favourite podcast platform! Start transforming your business with the power of podcasting today!

In this weeks episode of Podjunction Co-Hosts Matt and Sadaf explore the transformative power of podcasting for business growth with expert John Roman. Discover why podcasting is a game-changer for B2B and B2C companies, and learn how to strategically leverage this medium to build relationships, create engaging content, and become a thought leader in your industry.Key Takeaways: Podcasting as a Strategic Marketing Tool: John Roman emphasises that podcasting is an invaluable tool for both B2B and B2C companies. For B2B, it serves as a no-brainer for networking and establishing thought leadership. For B2C, a more strategic approach is required, but it can effectively build brand maturity and consumer trust.The Evolution of Buying Behaviour: The episode highlights how buying behaviour has shifted over the years. Consumers and businesses alike are now more reliant on community opinions and content for decision-making. Podcasts offer a platform to provide valuable insights and build relationships, aligning with this new, research-based buying process.Community and Content are Key: Successful podcasting involves more than just broadcasting information; it’s about creating a community and providing consistent, valuable content. Engaging with your audience through podcasts helps in nurturing relationships, which can lead to business growth and long-term customer loyalty.

Welcome to Podjunction Podcast! In this, our third episode with ASOM Pod co-host John Roman, Matt and Sadaf break down the many ways in which podcasting can be used to serve multiple business goals. John again shares valuable insights that are key for any podcasters who want to use their passion to grow their business .Key Takeaways :Leveraging Podcasts for Diverse Business Goals: Podcasts can serve multiple purposes beyond just content creation and audience engagement. For B2B businesses, podcasts act as a direct funnel for client acquisition, while for B2C businesses, they enhance brand awareness and establish thought leadership, providing unexpected opportunities such as tech partnerships and sponsorships.Importance of Sharing Industry Wisdom: Sharing best practices and industry insights not only helps others save time and avoid common pitfalls but also positions the sharer as a thought leader. John Roman emphasises the value of being generous with knowledge and using past experiences, including failures, to provide actionable insights to others.Consistency and Community Engagement: Consistent content creation and active community engagement are crucial for building a strong presence and influence in the industry. Utilising platforms like LinkedIn to share podcast content and creating supportive networks, like ASOM Pod’s WhatsApp group, can significantly amplify reach and impact, fostering a thriving community of followers and collaborators.If you liked this episode tune in next week to our fourth and final episode with John Roman and discover more gems of wisdom that he has to offer. Make sure to keep an eye out for Podjunction Podcast on whatever platform you prefer to listen, join us weekly and start your podcast journey today!