Our Friend with Marketing Benefits, Rob Cline, brings stories and insight galore to this week's episode. He has served as the Director of Marketing and Communications for Hancher Auditorium at the University of Iowa for nearly 20 years, but also shares stories about covering the world of dirt track racing and freelance writing. We discuss focusing on clarity in your marketing, keeping in mind who you should be marketing to (and why that audience should be bigger than you might thing), and joking about the pros and cons of Nike.

Rob Cline is the Director of Marketing and Communications for Hancher Auditorium at the University of Iowa. He is also a self-published author. His book, Murder by the Slice, is available online and at local area bookstores.

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