In this episode, I explore the idea of interviewing your competitors on your podcast. When considering this, it's important to differentiate between general competitors and direct competitors.
General competitors simply exist in your broader niche and can provide additional perspectives to conversations. Direct competitors target the exact same audience as you and sell similar offerings.
If you're using your podcast to attract ideal clients or customers, interviewing direct competitors may not be the most strategic move. You don't want to provide your audience with other options besides yourself. However, there can be value in interviewing general competitors as a way to add more diversity of opinions and insights for your listeners' benefit.
When considering who to interview, my biggest podcasting tips is that you want to select guests who will truly add value for your listeners and align with your podcast objectives. The key is finding the right balance between collaborating with others in your niche and safeguarding your own business interests.
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