Ep 55: The WORST Way to Grow Your Podcast Audience

The Lazy Girl's Guide to Podcasting: A Podcast about How to Start a Podcast and Podcasting Tips

12-12-2023 • 13 mins

In this episode, we discuss why doing "listen for listen" or "subscribe for subscribe" exchanges is the worst way to grow your podcast audience. I'll explain why this strategy doesn't lead to genuine growth and instead suggest strategic podcasting tips for promoting your podcast through social media and other channels where your target audience resides.

We'll cover the importance of genuine connection and engagement in building a podcast audience and look at promoting on platforms where your podcast audience is. We also talk about the importance of creating original content to foster community growth. I'll explain why I'm so against the transactional model of growth and instead focus on key strategies that will help you attract listeners who genuinely appreciate their content.


Links:



Highlights:

  • Importance of batch recording podcasts in busy months like December
  • Benefits of splitting up the recording, editing, and note-making processes efficiently
  • Common ineffective strategy of 'subscribe for subscribe' or 'listen for listen'
  • Importance of genuine connection and engagement in building a podcast audience
  • Strategies for promoting on platforms where your audience is
  • Creating original content to foster community growth
  • Discouraging the transactional model of subscribe-for-subscribe or listen-for-listen
  • Importance of creating authentic promotional strategies


Timestamps:

  • [00:00:00] Intro
  • [00:02:04] Podcast Growth: Do's and Don'ts
  • [00:10:52] The importance of authentic audience growth for your Podcast


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