Ep 59: Stay On Brand While Cashing In: Cloaking Affiliate Links the Right Way

The Lazy Girl's Guide to Podcasting: A Podcast about How to Start a Podcast and Podcasting Tips

01-01-2024 • 14 mins

In this episode, I discuss the concept of cloaking affiliate links and why it is an important podcast monetization strategy.

I explain what exactly cloaking links means and the various benefits it provides in terms of improving click-through rates, deterring commission theft, and making links more memorable and shareable. These podcasting tips are not to be missed! I then recommend using the WordPress plugin Pretty Links to easily customize and brand your affiliate links. I emphasize the importance of only promoting affiliate products you genuinely trust and believe in.


  • Cloaking affiliate links makes them more user-friendly, trustworthy, and on-brand. It involves creating a shortened, branded link that redirects to the affiliate URL.
  • Cloaking links can improve click-through rates as they appear less promotional and suspicious. It also deters commission theft.
  • Sharing long, ugly links can discourage clicks. Short, branded links are more appealing and memorable.
  • The WordPress plugin Pretty Links allows you to customize and cloak affiliate links to make them visually appealing.
  • You should only promote affiliate products and services you genuinely believe in and use yourself. This builds trust with your audience. Be transparent if you no longer use something you previously promoted.


  • [00:00:00] Intro
  • [00:05:05] What affiliate links are and how they allow podcasters to earn commissions
  • [00:06:03] Why it's important to only promote affiliate products you genuinely recommend
  • [00:07:16] Benefits of cloaking affiliate links, including better branding, higher clickthrough rates, and protecting commissions
  • [00:08:09] How the Pretty Links WordPress plugin makes it easy to cloak links
  • [00:10:52] Four best practices for using Pretty Links effectively


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