Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School

The Lazy Girl's Guide to Podcasting: A Podcast about How to Start a Podcast and Podcasting Tips

23-01-2024 • 9 mins

Does your podcast promotion strategy need a shake-up?

In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release.

Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take advantage of algorithms on platforms like Apple Podcasts and Spotify.

By condensing marketing efforts into the first 72 hours, Adam explains how podcasters can generate more activity and increase their chances of being recommended to new listeners.

Adam highlights the need to maximize exposure during this period and emphasises quality over quantity's importance.

Highlights:

  • Adam's podcasting journey and the importance of podcasting for businesses
  • The importance of promoting your podcast in the first 72 hours of release
  • Condensing marketing efforts into the first 72 hours to generate more activity and increase chances of being recommended to new listeners
  • Maximizing exposure within the first 72 hours of podcast release.

Timestamps:

  • 00:00:00 Intro
  • 00:01:10 Promoting Your Podcast in the First 72 Hours
  • 00:01:39 The 72 Hour Marketing Window for Podcast Promotion
  • 00:06:35 Using podcast episodes to create multiple pieces of content
  • 00:08:19 Promoting Your Podcast Within the First 72 Hours

Guest Bio:

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.


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