It's the story of how artists from a small, somewhat unexpected country became global music sensations, amassing devoted fans and making billions in the process.

In this episode, we'll be talking about the rise of K-Pop, the strategic role of the Korean government, and the global phenomenon that is BTS.

• Introduction to K-Pop: Impact on global music and pop culture
• South Korea's unlikely rise to a musical powerhouse
• Post-Korean War, the influence of American soldiers on Korean music
• Government Intervention: Formation of Cultural Industry Bureau to boost pop culture
• Seo Taiji and Boys to PSY
• BTS: The Global Phenomenon
• Factors Behind Success: Effective use of social media, especially by BTS
• Influence and activism demonstrated by K-Pop fans
• Impact of K-Pop on fashion, language, and lifestyles worldwide
• Parallel between K-Pop and Beatlemania

Full interactive transcript, subtitles and key vocabulary available on the website: https://www.leonardoenglish.com/podcasts/kpop

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