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Ever wondered how a modeling career could lead to a thriving fitness empire? In this episode of the Neutral Podcast, we chat with Peter Krause from PK Fitness, who shares his captivating journey from strutting runways around the globe to becoming a fitness mogul in Madison. Peter's openness about his early struggles, including an eating disorder, resonates deeply, showcasing how these personal challenges ignited his passion for health and fitness. We explore how his appearance on "The Bachelorette" in 2017 catapulted his business and public profile, adding an intriguing twist to his entrepreneurial journey.

Peter's story doesn't stop at personal training success; he dives into the nuances of expanding his business with innovative concepts. From implementing 24-hour fitness center models to integrating nutritional guidance, Peter’s adaptability shines through, especially during the pandemic when he pivoted to virtual classes to keep his community engaged. We'll learn about the importance of strategic partnerships and how Wisconsin's seasonal gym attendance fluctuations have shaped his business strategies.

As we wrap up, Peter delves into the exciting frontier of wellness-centered spaces within residential builds, bringing his expertise in fitness layout and design to the table. He reveals his approach to creating micro spas and holistic wellness amenities that not only attract tenants but also generate revenue. We also touch on the pitfalls of quick-fix health solutions and emphasize the value of long-term, sustainable health practices. Join us for an insightful conversation packed with valuable lessons from Peter's extensive experience in fitness, nutrition, and holistic well-being.