How can streamers grow and thrive across several social media platforms (without burning out)? On this episode of Influence, we welcome Grace Mason, co-founder and CEO of Sway Creations. Transitioning from being a streamer to a pro video editor and talent manager, Grace shares her unique insights into creating compelling and authentic content for the gaming world. This episode covers a wide range of topics, including the nuances of balancing a demanding live-streaming schedule with other social media content, essential tips for negotiating brand deals, and how to find the perfect professional partnership, all while keeping your authenticity, creativity, and patience intact. Hosted by Powder.

In this podcast, we cover:

• The crucial role of community in live streaming and its impact on success.
• How balancing live streaming and short-form content can expand your audience and open up new avenues for revenue.
• The significance of mental health, how to identify burnout, and how to build in breaks and structure your schedule to avoid it.
• Strategies for networking and collaboration, as well as tips for negotiating brand deals, to enhance your presence in the streaming universe.
• Insights into selecting the ideal live streaming platform that suits your style and audience.

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