In this episode of PodJunction Podcast, host Sadaf Beynon interviews Eagan Heath, the host of the What's Working in eCommerce Podcast. Eagan shares his journey from running a local SEO agency to becoming an eCommerce expert through his podcast. He explains how his agency, Caravan Digital, rebranded to Asymmetric Marketing and how the podcast has been integral to this transition.

Three Key Takeaways

1. The Power of Podcasting for Business Growth: Eagan Heath highlights how podcasting can be a powerful tool for building trust, generating leads, and establishing authority in the eCommerce space. By creating consistent and valuable content, businesses can attract a dedicated audience and potential clients.
2. The Importance of Niching Down: Eagan emphasizes the benefits of focusing on a specific niche for the podcast. By targeting eCommerce topics, he was able to attract relevant guests and build a loyal audience interested in those specific insights, which in turn helped grow his agency.
3. Effective Delegation and Production: One of the significant challenges Eagan faced was the time-consuming nature of podcast production. He underscores the importance of delegating tasks and finding the right support, such as his assistant Miriam, to handle editing and promotion. This allowed him to focus on his strengths and maintain a consistent release schedule.