In this episode of Podjunction, hosts Sadaf Beynon and Matt Edmundson discuss the challenges and strategies of podcasting to grow a business. They share personal experiences and insights from their guest, Skip Wilson, who highlights the initial struggle of creating content that feels like it goes into the void, the importance of consistency in posting, and the concept of maintaining parasocial consistency in character roles.

• Consistency in Posting: Skip highlights how crucial it is to maintain a regular posting schedule for your podcast. While recording times can vary, ensuring that new episodes are consistently published on a set schedule helps build and retain an audience.
• Finding Your Voice and Style: Starting out, Skip encourages podcasters to focus on finding their unique voice and style. This involves gaining confidence and comfort through continuous practice, and understanding that initial content may not immediately reach a wide audience, which serves as valuable training ground.
• Storytelling and Character Consistency: Effective storytelling is vital for creating an engaging podcast. The episode emphasises that Hosts should maintain consistent themes and character roles within their episodes to provide a coherent and reliable experience for listeners, enhancing listener engagement and loyalty.

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