In this weeks episode, Podjunctions final, full episode with guest John Roman of ASOM Pod, host Sadaf Beynon sits down to discuss with John the intricacies of podcasting. The pair talk about the logistics of recording a podcast, the benefit of a collaborative group dynamic and the strategic business potential of a podcast.

Key Takeaways:

1. Unique Podcast Collaboration Model: John Roman discusses the unique structure of his podcast, ASOM Pod, which features a diverse panel of hosts from different areas of expertise in the eCommerce industry. By combining perspectives from a brand operator, agency owner, software developer, and marketer, the podcast aims to deliver well-rounded discussions and avoid groupthink, thus offering listeners a more comprehensive view of the eCommerce landscape.
2. Challenges and Learning in Podcast Production: The conversation highlights the logistical challenges of recording a podcast with geographically dispersed co-hosts. Additionally, John and his team learned the importance of using dedicated microphones for better audio quality and discovered the efficiencies of AI tools like Opus Pro for editing.
3. Podcasting as a Strategic Business Tool: John emphasises podcasting as a strategic tool for business growth, especially in the B2B sector. He believes podcasts can build thought leadership, enhance brand visibility, and foster community engagement. While the direct-to-consumer benefits are less clear-cut, podcasting can still support business objectives by positioning brands as industry leaders and expanding networks.

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