Hello, I'm Maurizio, your guide through the transformative world of Business Innovation, and In this episode of our podcast, we explore the crucial role of innovation metrics in driving business success. We start by breaking down the essential concepts of innovation metrics, explaining how they help in evaluating the effectiveness of innovative efforts. In the second segment, we dive into the book "Innovation Accounting" by Esther Gons and Dan Toma, which offers a comprehensive guide on measuring and managing innovation. Join us to learn how to leverage these insights to enhance your organization's innovation strategy

Whether you're a startup founder or an established business looking to innovate, this episode will equip you with the tools and perspectives needed to navigate Innovation.

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