Hello, I'm Maurizio, your guide through the transformative world of Business Innovation, and in this episode, we explore the fascinating world of design thinking. In the first segment, we review the fundamental concepts and principles of design thinking, highlighting its human-centered, collaborative, and iterative nature. The second segment offers an in-depth review of "The Design Thinking Toolbox" by Michael Lewrick, Patrick Link, and Larry Leifer, exploring the book's valuable tools and techniques for mastering the design thinking process.

Whether you're a startup founder or an established business looking to innovate, this episode will equip you with the tools and perspectives needed to navigate Innovation.

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