Hello, I'm Maurizio, your guide through the transformative world of Business Innovation, and in this episode, we explore the intricacies of preparing for ideations Exploration Mission. We start by exploring the concept of 'Customer Insight,' a technique that challenges and expands our understanding of customer's unsolved desires. We then analyze the concepts of Core competencies and Core Capabilities explaining how these can be inspirations for our ideation sessions. In the second segment, we embark on a journey with David Teece, dissecting the concept of Capabilities.

Whether you're a business leader, a strategist, or an enthusiast, this episode offers a comprehensive exploration of the frameworks that shape our understanding of strategy and innovation.

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