Hello, I'm Maurizio, your guide through the transformative world of Business Innovation, and in this episode, we explore the crucial aspects of transitioning from designing your business model to executing it through structured experimentation. We discuss why there's no distinction between design, experimentation, and execution when you're using an iterative-incremental approach. Learn how to establish testable hypotheses, design impactful experiments, and systematically learn from your data-driven results to inform the strategic direction of your business. We'll also explore the differences and similarities between Osterwalder's hypothesis-driven methodology and design thinking, helping you understand when to use each approach for optimal results.

Whether you're a business leader, a strategist, or an enthusiast, this episode offers a comprehensive exploration of the frameworks that shape our understanding of strategy and innovation.

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