Hello, I'm Maurizio, your guide through the transformative world of Business Innovation, and In this episode of our podcast, we explore the dynamic world of digital transformation. Our first segment explores the essential concepts, benefits, and common pitfalls of digital transformation initiatives while in the second segment, we review Thomas M. Siebel’s insightful book, "Digital Transformation: Survive and Thrive in an Era of Mass Extinction," providing a comprehensive guide for navigating the complexities of this transformative journey.

Whether you're a startup founder or an established business looking to innovate, this episode will equip you with the tools and perspectives needed to navigate Innovation.

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