Join David Garcia, Former SVP & Managing Director of Atlanta Hawks (NBA), as he dives into how AI and data are driving a paradigm shift in guest experiences within the entertainment and sports sectors. Explore the power of personalized interactions, the potential of Gen AI for hyper-personalization, and the delicate balance between automation and genuine human touch. Gain valuable insights into the ever-evolving landscape of these industries and how adaptability will play a pivotal role in their future success.